Video advertisement overlay system and method

• US 9,448,619 B1
• Filed: 05/07/2012
• Issued: 09/20/2016
• Est. Priority Date: 11/30/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Moon, Mary, Kerns, Jamieson, Jaini, Shiva, Crane, Nicola Ann
• Primary Examiner(s): Alam, Mushfikh
• Application Number:
  US13/465,850
• Time in Patent Office: 1,597 Days
• Field of Search: 725 37- 61
• US Class Current: 1/1
• CPC Class Codes: G06F 13/00 Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units interface circuits for specific input/output devices G06F3/00 ; multiprogram control therefor G06F9/46; multiprocessor systems G06F15/16
• CPC Class Codes: G06F 3/00 Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/4825 using a list of items to be played back in a given order, e.g. playlists
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

This disclosure relates system(s) and method(s) for overlaying functionalities, text, annotations, and/or features on video advertisements and content videos.

Claims

1. A system comprising:

a memory having stored thereon computer executable components; and

a processor configured to execute the following computer executable components stored in the memory;

a presentation component that is to present to a user a first video that is an advertisement, wherein first video is associated with a second video that is not an advertisement; and

an overlay component that is to generate a skip overlay for the first video, the skip overlay containing a thumbnail of the second video, wherein the skip overlay, when displayed over the first video, contains the thumbnail to provide a memory aid to the user about the second video that is associated with the first video, and wherein the skip overlay further displays a countdown indicating to the user when an option to skip the first video, by selecting the skip overlay, will become available and skipping of the first video is inhibited until the option becomes available.

2. The system of claim 1, wherein the skip overlay further contains the word “

skip”

.

3. The system of claim 2, wherein the word “

skip”

is to be displayed within a selectable option in the skip overlay, and wherein the overlay component is further to cause the first video to end and resume or commence playing the second video in response to receiving a user selection of the selectable option.

4. The system of claim 3, wherein the thumbnail is displayed after a predetermined portion of the first video has been played.

5. The system of claim 1, wherein the processor is further configured to execute:

an archive component, wherein the archive component is to archive the first video for later viewing in response to receiving a user selection to skip the first video.

6. The system of claim 1, wherein the processor is further configured to execute:

a billing component to delay billing for the first video until a threshold of viewing time of the first video has been reached.

7. The system of claim 1, wherein the presentation component is further to display a thumbnail of an archived video advertisement.

8. The system of claim 7, wherein the presentation component is to apply a visual effect to the displayed thumbnail of the archived video advertisement.

9. The system of claim 8, wherein the visual effect is to be adjusted as a function of a length of playback time of the first video.

10. The system of claim 9, wherein the visual effect is selected from a group consisting of detail, resolution, color, opaqueness, size, and combinations thereof.

11. The system of claim 10, wherein the function comprises a ratio between a current playback position and the length of playback time.

12. The system of claim 1, wherein the overlay component is to display the skip overlay over at least a portion of the first video.

13. A method comprising:

causing, by a processor, a first video to be displayed for viewing by a user, wherein the first video is an advertisement, and wherein the first video is associated with a second video that is not an advertisement; and

causing, by the processor, a skip overlay to be displayed for the first video, the skip overlay containing a thumbnail of the second video to provide a memory aid to the user about the second video that is associated with the first video, wherein the skip overlay further displays a countdown indicating to the user when an option to skip the first video by selecting the skip overlay, will become available and skipping of the first video is inhibited until the option becomes available.

14. The method of claim 13, wherein the skip overlay further contains the word “

skip”

.

15. The method of claim 14, wherein the word “

skip”

is displayed within a selectable option in the skip overlay, the method further comprising;

causing, by the processor, the first video to end and resuming or commencing playback of the second video in response to receiving a user selection of the selectable option.

16. The method of claim 15, wherein the thumbnail is displayed after a predetermined portion of the first video has been played.

17. The method of claim 13, further comprising:

archiving, by the processor, the first video for later viewing in response to receiving a user selection to skip the first video.

18. The method of claim 13, further comprising:

causing, by the processor, billing to be delayed for the first video until a threshold of viewing time of the first video has been reached.

19. The method of claim 13, further comprising:

causing, by the processor, a thumbnail of an archived video advertisement to be displayed.

20. The method of claim 19, further comprising:

causing, by the processor, a visual effect to be applied to the displayed thumbnail of the archived video advertisement.

21. The method of claim 20, further comprising:

causing, by the processor, the visual effect to be adjusted as a function of a length of playback time of the first video.

22. The method of claim 21, wherein the visual effect is selected from a group consisting of detail, resolution, color, opaqueness, size, and combinations thereof.

23. The method of claim 22, wherein the function comprises a ratio between a current playback position and the length of playback time.

24. The method of claim 13, wherein the skip overlay is displayed over at least a portion of the first video.

25. A non-transitory computer-readable medium having instructions encoded thereon which, when executed by a processor, instruct the processor to:

cause a first video to be displayed for viewing by a user, wherein the first video is an advertisement, and wherein the first video is associated with a second video that is not an advertisement, and

cause a skip overlay to be displayed for the first video, wherein the skip overlay is to contain a thumbnail of the second video to provide a memory aid to the user about the second video that is associated with the first video, wherein the skip overlay further displays a countdown indicating to the user when an option to skip the first video, by selecting the skip overlay, will become available and skipping of the first video is inhibited until the option becomes available.

26. The non-transitory computer-readable medium of claim 25, wherein the skip overlay further contains the word “

skip”

.

27. The non-transitory computer-readable medium of claim 26, wherein the word “

skip”

is to be displayed within a selectable option in the skip overlay, and wherein the instructions further instruct the processor to;

cause the first video to end and resume or commence playing the second video in response to receiving a user selection of the selectable option.

28. The non-transitory computer-readable medium of claim 26, wherein the thumbnail is displayed after a predetermined portion of the first video has been played.

29. The non-transitory computer-readable medium of claim 25, wherein the instructions further instruct the processor to:

archive the first video for later viewing in response to receiving a user selection to skip the first video.

30. The non-transitory computer-readable medium of claim 25, wherein the instructions further instruct the processor to:

cause billing to be delayed for the first video until a threshold of viewing time of the first video has been reached.

31. The non-transitory computer-readable medium of claim 25, wherein the instructions further instruct the processor to:

cause a thumbnail of an archived video advertisement to be displayed.

32. The non-transitory computer-readable medium of claim 31, wherein the instructions further instruct the processor to:

cause a visual effect to be applied to the displayed thumbnail of the archived video advertisement.

33. The non-transitory computer-readable medium of claim 32, wherein the instructions further instruct the processor to:

cause the visual effect to be adjusted as a function of a length of playback time of the first video.

34. The non-transitory computer-readable medium of claim 33, wherein the visual effect is selected from a group consisting of detail, resolution, color, opaqueness, size, and combinations thereof.

35. The non-transitory computer-readable medium of claim 34, wherein the function comprises a ratio between a current playback position and the length of playback time.

36. The non-transitory computer-readable medium of claim 25, wherein the skip overlay is to be displayed over at least a portion of the first video.

37. A method comprising:

causing a client device to present a first video in response to a request from the client device to present a second video;

causing a thumbnail of the second video to be presented as an overlay on the first video after a predetermined portion of the first video has been played;

causing a skip user interface element to be presented as an overlay on the first video, wherein the skip user interface element includes a countdown indicating to a user of the client device when the skip user interface element will become selectable to skip the remainder of the first video;

inhibiting skipping of the first video until the skip user interface element becomes selectable;

receiving an indication that the skip user interface element has been selected at the client device; and

in response to receiving the indication that the skip user interface element has been selected, causing the client device to present the second video.