Containerized software for virally copying from one endpoint to another

• US 9,451,010 B2
• Filed: 05/16/2014
• Issued: 09/20/2016
• Est. Priority Date: 08/29/2011
• Status: Active Grant

• Current Assignee: Aibuy Incorporated
• Original Assignee: Cinsay Incorporated
• Inventors: Spitz, Robert K., Sundukovskiy, Sergey L., Briggs, Christian
• Primary Examiner(s): Maung, Zarni
• Application Number:
  US14/280,235
• Publication Number:
  US 20140250211A1
• Time in Patent Office: 858 Days
• Field of Search: 709/203, 709217-219, 709223-229, 709/250
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

A method, system and computer readable medium include objects with media content. The method includes receiving, at one or more servers, a request for the media content to be displayed at an endpoint. The method includes identifying information about an environment associated with the endpoint. The method includes identifying a set of objects to include in a container for the media content based on the information identified about the environment. At least one of the objects includes program code for completing a transaction during display of the media content. Additionally, the method includes sending, by one or more servers, the set of objects to the endpoint.

Claims

1. A method comprising:

identifying a first container configured to serve media content, the first container including an object having computer-readable program code configured when executed to allow completion of a first transaction during display of the media content; and

provisioning a tethering object in the first container, the tethering object including computer-readable program code configured when executed to link the first container with a second container and to synchronize display of media content associated with the first container and the second container, the second container including an object having computer-readable program code configured when executed to allow completion of a second transaction during display of the media content.

2. The method of claim 1, wherein the tethering object further includes computer-readable program code configured when executed to allow multiple users to share purchases.

3. The method of claim 1, wherein the tethering object further includes computer-readable program code configured when executed to allow multiple users to share a common shopping cart.

4. The method of claim 1, wherein the tethering object further includes computer-readable program code configured when executed to provide an interface supporting communication between multiple users.

5. The method of claim 4, wherein the users are associated with different endpoints.

6. The method of claim 4, wherein the interface is configured to support at least one of:

text communications, voice communications, or video communications between the users.

7. The method of claim 1, wherein the first container further includes an object having computer-readable program code configured when executed to play the media content.

8. The method of claim 1, wherein the first container further includes an object having computer-readable program code configured when executed to syndicate the first container from one endpoint to another endpoint.

9. The method of claim 8, wherein the first container is configured to be syndicated via social media.

10. The method of claim 1, wherein the first container further includes an object having computer-readable program code configured when executed to authenticate a user associated with the first transaction.

11. A non-transitory computer readable medium comprising logic that when executed causes at least one processing device to:

generate a first container configured to serve media content, the first container including an object having computer-readable program code configured when executed to allow completion of a first transaction during display of the media content; and

provision a tethering object in the first container, the tethering object including computer-readable program code configured when executed to link the first container with a second container and to synchronize display of media content associated with the first container and the second container, the second container including an object having computer-readable program code configured when executed to allow completion of a second transaction during display of the media content.

12. The non-transitory computer readable medium of claim 11, wherein the tethering object further includes computer-readable program code configured when executed to allow multiple users to share purchases.

13. The non-transitory computer readable medium of claim 11, wherein the tethering object further includes computer-readable program code configured when executed to allow multiple users to share a common shopping cart.

14. The non-transitory computer readable medium of claim 11, wherein the tethering object further includes computer-readable program code configured when executed to provide an interface supporting communication between multiple users.

15. The non-transitory computer readable medium of claim 14, wherein the interface is configured to support at least one of:

text communications, voice communications, or video communications between the users.

16. The non-transitory computer readable medium of claim 11, wherein the first container further includes an object having computer-readable program code configured when executed to play the media content.

17. The non-transitory computer readable medium of claim 11, wherein the first container further includes an object having computer-readable program code configured when executed to syndicate the first container from one endpoint to another endpoint.

18. The non-transitory computer readable medium of claim 17, wherein the first container is configured to be syndicated via social media.

19. The non-transitory computer readable medium of claim 11, wherein the first container further includes an object having computer-readable program code configured when executed to authenticate a user associated with the first transaction.

20. A system comprising:

at least one processing device configured to;

generate a first container configured to serve media content, the first container including an object having computer-readable program code configured when executed to allow completion of a first transaction during display of the media content; and

provision a tethering object in the first container, the tethering object including computer-readable program code configured when executed to link the first container with a second container and to synchronize display of media content associated with the first container and the second container, the second container including an object having computer-readable program code configured when executed to allow completion of a second transaction during display of the media content.

21. The system of claim 20, wherein the tethering object further includes computer-readable program code configured when executed to allow multiple users to share purchases.

22. The system of claim 20, wherein the tethering object further includes computer-readable program code configured when executed to allow multiple users to share a common shopping cart.

23. The system of claim 20, wherein the tethering object further includes computer-readable program code configured when executed to provide an interface supporting communication between multiple users.

24. The system of claim 23, wherein the interface is configured to support at least one of:

text communications, voice communications, or video communications between the users.

25. The system of claim 20, wherein the first container further includes an object having computer-readable program code configured when executed to play the media content.

26. The system of claim 20, wherein the first container further includes an object having computer-readable program code configured when executed to syndicate the first container from one endpoint to another endpoint.

27. The system of claim 26, wherein the first container is configured to be syndicated via social media.

28. The system of claim 20, wherein the first container further includes an object having computer-readable program code configured when executed to authenticate a user associated with the first transaction.