Automatic feed creation for non-feed enabled information objects

• US 9,477,969 B2
• Filed: 03/02/2012
• Issued: 10/25/2016
• Est. Priority Date: 12/12/2006
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Boerries, Marco, Ott, Edward Stanley IV, Saft, Keith David, Davis, Marc Eliot, Kumar, Amit, Jessen, Erik Nis, Chum, Jonathan Merrel, Grinsted, George, Parry, Lee John, Taggart, Adam
• Primary Examiner(s): Baderman, Scott
• Assistant Examiner(s): Cortes, Howard
• Application Number:
  US13/411,223
• Publication Number:
  US 20120166925A1
• Time in Patent Office: 1,698 Days
• Field of Search: 715/206, 715/738, 707/710, 707/731
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Information regarding a mobile user'"'"'s context including but not limited to current mobile activity, social relations and associations history, and past mobile, search and browsing history is identified and converted to metadata. Metadata is also applied to content sources delivering content to a search engine or personalized content engine. The metadata is used in part to determine the relative display of content objects delivered to the mobile user as search results or a personalized aggregated information resource, e.g., home page. The user may select information, from one or more entities or search results or as presented to the user in other contexts, to be automatically delivered to the user'"'"'s home page as a content feed including multiple content objects or content feeds associated with an entity. Information regarding mobile user activity is compiled and used to permit publishers and advertisers to identify target candidates to receive advertisements or marketing materials.

Claims

1. A method, comprising:

receiving user input that indicates that a user desires for a page to have a region that includes information about a particular entity;

selecting, based on the particular entity, a plurality of sources to suggest to the user;

wherein at least one of the plurality of sources is a non-feed enabled web page;

presenting to the user an interface with controls that allow the user to select one or more of the plurality of sources;

receiving user input, through the interface, that indicates that the user has selected one or more selected sources, wherein the one or more selected sources includes a non-feed enabled web page;

a registration manager creating a recurring information feed out of the non-feed enabled web page by periodically fetching data from the non-feed enabled web page;

in response to a request by the user to view the page, performing the steps of;

generating a dynamically assembled set of information about the particular entity from the one or more selected sources, including the non-feed enabled webpage associated with the particular entity, wherein generating the dynamically assembled set of information about the particular entity includes;

obtaining data items about the particular entity from the recurring information feed; and

adding the data items to the dynamically assembled set of information;

creating a dynamically constructed version of the page in which the dynamically assembled set of information is displayed in the region;

causing display of the dynamically constructed version of the page; and

wherein the method is performed by one or more computing devices.

2. The method of claim 1, wherein the particular entity is one of a person, place, thing, organization, association, location, business, event, object, vehicle, device, appliance, tag, label, date, time, or time period.

3. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 2.

4. The method of claim 1, further comprising:

adding, to the dynamically assembled set of information, data items from one or more information sources other than the non-feed enabled web page;

tracking metadata from one or more search histories of the user; and

determining at least one of the one or more information sources based, at least in part, on the metadata.

5. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 4.

6. The method of claim 1, further comprising:

adding, to the dynamically assembled set of information, data items from one or more information sources other than the non-feed enabled web page; and

accessing at least one of the one or more information sources using a web link.

7. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 6.

8. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 1.

9. The method of claim 1 wherein:

the data items obtained from the recurring information feed are a first set of data items;

the method further comprises the steps of;

obtaining a second set of data items from a feed-enabled source; and

adding the second set of data items to the dynamically assembled set of information.

10. The method of claim 1 wherein:

the data items obtained from the recurring information feed are a first set of data items;

the method further comprises the steps of;

obtaining a second set of data items from a second non-feed enabled web page; and

adding the second set of data items to the dynamically assembled set of information.

11. The method of claim 1 wherein:

the non-feed enabled web page is one of a plurality of sources from which data items are obtained for the dynamically assembled set of information; and

the method further comprises receiving source selection input, from the user, that specifies one or more of the plurality of sources from which data items are to be obtained for the dynamically assembled set of information.

12. The method of claim 1 further comprising:

receiving source selection input, from the user, that indicates that the user desires for the region to include information from the non-feed enabled web page; and

causing the registration manager to create the recurring information feed in response to the source selection input.

13. A server comprising:

one or more processors;

memory operatively coupled to the one or more processors;

sequences of instructions stored in the memory;

wherein the sequences of instructions include instructions for;

receiving user input that indicates that a user desires for a page to have a region that includes information about a particular entity;

selecting, based on the particular entity, a plurality of sources to suggest to the user;

wherein at least one of the plurality of sources is a non-feed enabled web page;

presenting to the user an interface with controls that allow the user to select one or more of the plurality of sources;

receiving user input, through the interface, that indicates that the user has selected one or more selected sources, wherein the one or more selected sources includes a non-feed enabled web page;

a registration manager creating a recurring information feed out of a non-feed enabled web page by periodically fetching data from the non-feed enabled web page;

in response to a request by the user to view the page, performing the steps of;

generating a dynamically assembled set of information about the particular entity from the one or more selected sources, including the non-feed enabled webpage associated with the particular entity, wherein generating the dynamically assembled set of information about the particular entity includes;

obtaining data items about the particular entity from the recurring information feed; and

adding the data items to the dynamically assembled set of information;

creating a dynamically constructed version of the page in which the dynamically assembled set of information is displayed in the region;

causing display of the dynamically constructed version of the web page.

14. The server of claim 13, wherein the particular entity is one of a person, place, thing, organization, association, location, business, event, object, vehicle, device, appliance, tag, label, date, time, or time period.

15. The server of claim 13, wherein the sequences of instructions include instructions for:

adding, to the dynamically assembled set of information, data items from one or more information sources other than the non-feed enabled web page;

tracking metadata from one or more search histories of the user; and

determining at least one of the one or more information sources based, at least in part, on the metadata.

16. The server of claim 13, wherein the sequences of instructions include instructions for:

adding, to the dynamically assembled set of information, data items from one or more information sources other than the non-feed enabled web page; and

accessing at least one of the one or more information sources using a web link.