Method and apparatus for passively monitoring online video viewing and viewer behavior

• US 9,485,316 B2
• Filed: 08/23/2013
• Issued: 11/01/2016
• Est. Priority Date: 09/17/2008
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Tubemogul Incorporated (Adobe Inc.)
• Inventors: Lopatecki, Jason, Rose, Adam, Hughes, John, Wilson, Brett
• Primary Examiner(s): Chae, Kyu
• Application Number:
  US13/975,196
• Publication Number:
  US 20130339523A1
• Time in Patent Office: 1,166 Days
• Field of Search: 728/9, 728/10, 728/13, 728/14
• US Class Current: 1/1
• CPC Class Codes: G06F 15/16 Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs coordinating program control therefor G06F9/52; in regulating and control system G05B
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38

Abstract

Various user behaviors are passively monitored and recorded when a user/viewer interacts with a network video player, e.g. a web video player, while watching an online video clip. For one embodiment, a data collection agent (DCA) is loaded to the player and/or to a web page that displays the video clip. The DCA passively collects detailed viewing and behavior information without requiring any specific input or actions on the part of the user. Indications of user preferences are inferred by user actions leading up to viewing the video, while viewing the video, and just after and still related to viewing the video. The DCA periodically sends this information to a central server where it is stored in a central database and where it is used to determine preference similarities among different users. Recorded user preference information may also be used to rate a video itself.

Claims

1. A computer implemented method for generating a viewer preference score for a viewer relative to a video clip without requiring a viewer to assign a score, comprising the steps of:

receiving by a video analytics server (VAS) parameters respective of the viewer'"'"'s actions relative to the video clip from a data collection agent (DCA) that is loaded on a player or a web page that displays the video clip, wherein the DCA collects the parameters respective of the viewer'"'"'s actions relating to the video clip without requesting the viewer for a specific input for rating the video clip;

determining by the VAS, based on the parameters respective of the viewer'"'"'s actions, a viewer preference score relative to the video clip;

recording by the VAS the viewer preference score in a database of viewer preference scores respective of the viewer;

associating by the VAS the viewer preference score with the viewer;

displaying by a GUI data related to the viewer preference score,

wherein the parameters respective of the viewer'"'"'s actions relative of the video clip comprise at least a parameter that indicates the viewer;

enduring a pre-roll advertisement prior to playing the video clip;

maintaining by an analyzer included in the VAS a history file of video identifiers (IDs) that identify videos that have been viewed in the past during a predefined period of time by each IP address;

detecting by the analyzer that a video corresponding to one of the video IDs has been viewed a number of times from a same IP address that is above a threshold value within the predefined period of time;

determining by the analyzer that fraud attempts are being performed by browser refreshes or scripting intended to inflate a view count artificially when the analyzer detects that the video has been viewed the number of times from the same IP address that is above the threshold value within the predefined period of time; and

discarding by the analyzer data regarding subsequent views of the video that has been viewed the number of times from the same IP address that is above the threshold value within the predefined period of time.

2. The computer implemented method of claim 1, wherein the parameters respective of the viewer'"'"'s actions relative of the video clip further comprise a parameter that indicates the viewer:

accessing the video clip by a particular method comprising authenticating or logging-in.

3. The computer implemented method of claim 1, wherein the parameters respective of the viewer'"'"'s actions relative of the video clip further comprise a parameter that indicates the viewer:

adjusting a bit rate for streaming or downloading the video prior to playing the video, wherein the parameter further indicates whether the viewer increased or decreased the bit rate.

22. The computer implemented method of claim 1, further comprising:

validating by the analyzer that the history file does not contain timestamp entries with duration longer than the length of the video clip to protect against scripting attacks intended to record repeated video views under a single view count.

23. The computer implemented method of claim 1, wherein the DCA collects the parameters respective of the viewer'"'"'s actions relating to the video clip by placing a third party cookie on the viewer'"'"'s machine to track viewer'"'"'s actions relating to the video clip across a plurality of video providers.

4. A computer implemented method for generating a viewer preference score for a viewer relative to a video clip without requiring a viewer to assign a score, comprising the steps of:

receiving by a video analytics server (VAS) parameters respective of the viewer'"'"'s actions relative to the video clip from a data collection agent (DCA) that is loaded on a player or a web page that displays the video clip, the DCA collects the parameters respective of the viewer'"'"'s actions relating to the video clip without requesting the viewer for a specific input for rating the video clip;

determining by the VAS, based on the parameters respective of the viewer'"'"'s actions, a viewer preference score relative to the video clip;

recording by the VAS the viewer preference score in a database of viewer preference scores respective of the viewer;

associating by the VAS the viewer preference score with the viewer;

displaying by a GUI data related to the viewer preference score,

wherein the parameters respective of the viewer'"'"'s actions comprise at least a parameter that indicates the viewer;

adjusting a volume level while the video clip is playing;

maintaining by an analyzer included in the VAS a history file of video identifiers (IDs) that identify videos that have been viewed in the past during a predefined period of time by each IP address;

detecting by the analyzer that a video corresponding to one of the video IDs has been viewed a number of times from a same IP address that is above a threshold value within the predefined period of time;

determining by the analyzer that fraud attempts are being performed by browser refreshes or scripting intended to inflate a view count artificially when the analyzer detects that the video has been viewed the number of times from the same IP address that is above the threshold value within the predefined period of time; and

discarding by the analyzer data regarding subsequent views of the video that has been viewed the number of times from the same IP address that is above the threshold value within the predefined period of time.

5. The computer implemented method of claim 4, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer:

viewing the video clip in full-screen mode.

6. The computer implemented method of claim 4, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer:

muting, or un-muting the video clip while the video clip is playing.

7. The computer implemented method of claim 4, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer:

pausing or un-pausing the video clip.

8. The computer implemented method of claim 4, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer:

fast-forwarding or rewinding the video clip.

9. The computer implemented method of claim 4, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer:

adjusting the bit rate for streaming or downloading the video clip while playing the video clip, wherein the parameter further indicates whether the viewer increased or decreased the bit rate.

10. The computer implemented method of claim 4, wherein parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer:

clicking-through on an overlay image or on the video clip itself to be taken to another webpage or website while the video clip is playing.

11. The computer implemented method of claim 4, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer:

spending time viewing certain segments of the video clip that are judged to have higher value based on actions of previous viewers.

12. The computer implemented method of claim 4, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer:

enduring a mid-roll advertisement that is displayed while the video clip is playing.

13. The computer implemented method of claim 4, wherein the parameters respective of the viewer'"'"'s actions further comprise parameters that indicate:

the viewer replaying the video clip, how many times the video clip was replayed, and what portion of the video clip was replayed.

14. A computer implemented method for generating a viewer preference score for a viewer relative to a video clip without requiring a viewer to assign a score, comprising the steps of:

receiving by a video analytics server (VAS) parameters respective of the viewer'"'"'s actions relative to the video clip from a data collection agent (DCA) that is loaded on a player or a web page that displays the video clip, the DCA collects the parameters respective of the viewer'"'"'s actions relating to the video clip without requesting the viewer for a specific input for rating the video clip;

determining by the VAS, based on the parameters respective of the viewer'"'"'s actions, a viewer preference score relative to the video clip;

recording by the VAS the viewer preference score in a database of viewer preference scores respective of the viewer;

associating by the VAS the viewer preference score with the viewer;

displaying by a GUI data related to the viewer preference score,

wherein the parameters respective of the viewer'"'"'s actions comprise at least a parameter that indicates the viewer;

sharing the video via a social network after playing the video clip;

maintaining by an analyzer included in the VAS a history file of video identifiers (IDs) that identify videos that have been viewed in the past during a predefined period of time by each IP address;

detecting by the analyzer that a video corresponding to one of the video IDs has been viewed a number of times from a same IP address that is above a threshold value within the predefined period of time;

determining by the analyzer that fraud attempts are being performed by browser refreshes or scripting intended to inflate a view count artificially when the analyzer detects that the video has been viewed the number of times from the same IP address that is above the threshold value within the predefined period of time; and

discarding by the analyzer data regarding subsequent views of the video that has been viewed the number of times from the same IP address that is above the threshold value within the predefined period of time.

15. The computer implemented method of claim 14, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer:

sharing the video via an embed code after playing the video clip.

16. The computer implemented method of claim 14, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer:

sharing the video via e-mail after playing the video clip.

17. The computer implemented method of claim 14, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer:

sharing the video in a number of separate events after playing the video clip, wherein the parameter further indicates the number of separate sharing events the viewer initiated.

18. The computer implemented method of claim 14, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer,

after playing the video clip, waiting for a time duration between viewing the video clip and initiating a sharing event, wherein the parameter further indicates said time duration.

19. The computer implemented method of claim 14, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer, after playing the video clip,

bookmarking the video clip for later viewing.

20. The computer implemented method of claim 14, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer, after playing the video clip,

downloading and saving the video for later viewing.

21. The computer implemented method of claim 14, wherein the parameters respective of the viewer'"'"'s actions further comprise a parameter that indicates the viewer, after playing the video clip,

subscribing to a channel or feed for the video content producer or artist.