Systems and methods for delivering tailored content based upon a consumer profile

• US 9,489,677 B2
• Filed: 06/05/2012
• Issued: 11/08/2016
• Est. Priority Date: 06/04/2012
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Morgan, Robert E., Seth, Hitesh K.
• Primary Examiner(s): Brown, Alvin L
• Application Number:
  US13/489,355
• Publication Number:
  US 20130325875A1
• Time in Patent Office: 1,617 Days
• Field of Search: 705/14
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present disclosure includes a system, method, and article of manufacture for aggregating a consumer profile, identifying tailored content (e.g., in response to a trigger event and/or based upon a consumer profile), and/or tailoring a digital destination. For example, the systems may receive direct data indicating an interest in receiving specific content, aggregate that data into a consumer profile, compare the consumer profile to content, and/or identify tailored content based upon the comparison. Further, the systems may communicate the tailored content to a web client associated with a consumer, receive a transaction request from a web client, and/or receive bids associated with tailored content. In addition, these systems may prioritize tailored content comprising a plurality of tailored offers and/or forecast a budget for an upcoming experience.

Claims

1. A method comprising:

receiving, by a computer-based system, direct data and indirect data, wherein the direct data includes a cookie identification (ID);

aggregating, by the computer-based system, a consumer profile based upon the direct data and the indirect data, wherein the consumer profile includes a consumer preference associated with a consumer;

receiving, by the computer-based system and from the consumer, a designation that a data partner is not eligible to receive the consumer profile;

receiving, by the computer-based system, a designation that the data partner is eligible to be a privileged data partner and receive the consumer profile, wherein the eligibility is based on the consumer visiting a digital destination of a data partner;

receiving, by the computer-based system and from the consumer, a first software-enabled permission that the data partner is the privileged data partner and eligible to receive the consumer profile;

receiving, by the computer-based system and from the consumer, a second software-enabled permission that a type of the data partner is the privileged data partner and eligible to receive the consumer profile, wherein the type of data partner is based upon at least one of the consumer'"'"'s interest in items offered for sale by the privileged data partner, a transaction history with the privileged data partner, or a location of the privileged data partner;

selecting, by the computer-based system, a subset of the consumer profiles based on common consumer preferences;

storing, by the computer-based system, the subset of the consumer profiles in a database;

including, by the computer-based system, a key field in the database to speed searches;

tuning, by the computer-based system, the database to optimize database performance,

wherein the tuning includes placing frequently used files on separate file systems to reduce in and out bottlenecks;

receiving, by the computer-based system, consumer tracking cookie information stored on a web client based on the cookie ID; and

transmitting, by the computer-based system, the subset of the consumer profiles to the privileged data partner.

2. The method of claim 1, further comprising receiving, by the computer-based system, the consumer preference from the consumer.

3. The method of claim 1, wherein the aggregating further comprises determining at least one of:

a pattern and a preference associated with the direct data and the indirect data.

4. The method of claim 1, wherein the aggregating further comprises determining, by the computer-based system, that a threshold amount of purchases associated with the consumer are associated with the consumer preference.

5. The method of claim 1, wherein the aggregating further comprises determining, by the computer-based system, that the consumer browses to digital destinations associated with the consumer preference.

6. The method of claim 1, further comprising ranking, by the computer-based system, a plurality of the consumer preferences.

7. The method of claim 1, further comprising updating, by the computer-based system, the consumer profile based upon feedback data.

8. A system comprising:

a processor;

a tangible, non-transitory memory communicating with the processor;

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising;

receiving, by the processor, direct data and indirect data, wherein the direct data includes a cookie identification (ID);

aggregating, by the processor, a consumer profile based upon the direct data and the indirect data, wherein the consumer profile includes a consumer preference associated with a consumer;

receiving, by the processor and from the consumer, a designation that a data partner is not eligible to receive the consumer profile;

receiving, by the processor, a designation that the data partner is eligible to be a privileged data partner and receive the consumer profile, wherein the eligibility is based on the consumer visiting a digital destination of a data partner;

receiving, by the processor and from the consumer, a first software-enabled permission that the data partner is the privileged data partner and eligible to receive the consumer profile;

receiving, by the processor and from the consumer, a second software-enabled permission that a type of the data partner is the privileged data partner and eligible to receive the consumer profile, wherein the type of data partner is based upon at least one of the consumer'"'"'s interest in items offered for sale by the privileged data partner, a transaction history with the privileged data partner, or a location of the privileged data partner;

selecting, by the processor, a subset of the consumer profiles based on common consumer preferences;

storing, by the processor, the subset of the consumer profiles in a database;

including, by the processor, a key field in the database to speed searches;

tuning, by the processor, the database to optimize database performance,

wherein the tuning includes placing frequently used files on separate file systems to reduce in and out bottlenecks;

receiving, by the processor, consumer tracking cookie information stored on a web client based on the cookie ID; and

transmitting, by the processor, the subset of the consumer profiles to the privileged data partner.

9. The system of claim 8, further comprising receiving, by the processor, the consumer preference from the consumer.

10. The system of claim 8, wherein the aggregating further comprises determining at least one of:

a pattern and a preference associated with the direct data and the indirect data.

11. The system of claim 8, wherein the aggregating further comprises determining, by the processor, that a threshold amount of purchases associated with the consumer are associated with the consumer preference.

12. The system of claim 8, wherein the aggregating further comprises determining, by the processor, that the consumer browses to digital destinations associated with the consumer preference.

13. The system of claim 8, further comprising ranking, by the processor, a plurality of the consumer preferences.

14. The system of claim 8, further comprising updating, by the processor, the consumer profile based upon feedback data.

15. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:

receiving, by the computer-based system, direct data and indirect data, wherein the direct data includes a cookie identification (ID);

aggregating, by the computer-based system, a consumer profile based upon the direct data and the indirect data, wherein the consumer profile includes a consumer preference associated with a consumer;

receiving, by the computer-based system and from the consumer, a designation that a data partner is not eligible to receive the consumer profile;

receiving, by the computer-based system, a designation that the data partner is eligible to be a privileged data partner and receive the consumer profile, wherein the eligibility is based on the consumer visiting a digital destination of a data partner;

receiving, by the computer-based system and from the consumer, a first software-enabled permission that the data partner is the privileged data partner and eligible to receive the consumer profile;

receiving, by the computer-based system and from the consumer, a second software-enabled permission that a type of the data partner is the privileged data partner and eligible to receive the consumer profile, wherein the type of data partner is based upon at least one of the consumer'"'"'s interest in items offered for sale by the privileged data partner, a transaction history with the privileged data partner, or a location of the privileged data partner;

selecting, by the computer-based system, a subset of the consumer profiles based on common consumer preferences;

storing, by the computer-based system, the subset of the consumer profiles in a database;

including, by the computer-based system, a key field in the database to speed searches;

tuning, by the computer-based system, the database to optimize database performance,

wherein the tuning includes placing frequently used files on separate file systems to reduce in and out bottlenecks;

receiving, by the computer-based system, consumer tracking cookie information stored on a web client based on the cookie ID; and

transmitting, by the computer-based system, the subset of the consumer profiles to the privileged data partner.

16. The article of claim 15, further comprising receiving, by the computer-based system, the consumer preference from the consumer.

17. The article of claim 15, wherein the aggregating further comprises determining at least one of:

a pattern and a preference associated with the direct data and the indirect data.

18. The article of claim 15, wherein the aggregating further comprises determining, by the computer-based system, that a threshold amount of purchases associated with the consumer are associated with the consumer preference.

19. The article of claim 15, wherein the aggregating further comprises determining, by the computer-based system, that the consumer browses to digital destinations associated with the consumer preference.

20. The article of claim 15, further comprising updating, by the computer-based system, the consumer profile based upon feedback data.