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Delivering options for tailored content

  • US 9,501,787 B2
  • Filed: 02/29/2016
  • Issued: 11/22/2016
  • Est. Priority Date: 03/14/2013
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • identifying, by a computer-based system, tailored content based upon consumer preferences and based upon consumer browsing information of a magazine,wherein the consumer preferences are ranked based upon highest percentage, spending amount, frequency of a behavior, and a weighting factor;

    modifying, by the computer-based system, the magazine based upon the tailored content,supplementing, by the computer-based system, the magazine with tailored options;

    embedding, by the computer-based system, the tailored content with at least one of a hyperlink or a uniform resource locator (URL) for each tailored option of the tailored content, the at least one of hyperlink or URL configured to cause retrieval, by a browser, of a website associated with the respective tailored option; and

    receiving, by the computer-based system, a selection of the tailored options.

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