Marketing campaign application for multiple electronic distribution channels
First Claim
1. A method comprising:
- presenting, by a computer-based system and via a marketing campaign application, a merchant account dashboard to a merchant system of a merchant,wherein the merchant account dashboard includes a social network set up tab with selectable links that are configured to link the marketing campaign application with a selected social network, andwherein the marketing campaign application is configured to graphically present user selectable offer information, andwherein the merchant system is operated by at least one of a transaction processor, a transaction account issuer, or a reward program provider;
receiving, by the computer-based system and at the merchant account dashboard, a selection of a first social media channel;
requesting, by the computer-based system and by the merchant campaign application, first authentication information for the first social media channel;
linking, by the computer-based system, the first social media channel with the merchant campaign application;
linking, by the computer-based system, a second social media channel in response to receiving a selection of the second social media channel and second authentication information;
receiving, at a computer-based system, offer parameters for generating a first offer and a second offer,wherein the offer parameters include a first offer type, and merchant data for the first offer and a second offer type and merchant data for the second offer;
storing, by the computer-based system, the offer parameters in a database, wherein the storing includes using a binary large object method to store different data sets from different merchants with different formats as ungrouped data elements via a fixed memory offset;
storing, by the computer-based system, the offer parameters in the database by annotating the offer parameters with a header, trailer or indicator to convey information for managing the offer parameters;
annotating, by the computer-based system, the binary large object with a security access level;
providing, by the computer-based system, based on the security access level, access for the merchant to the offer parameters;
determining, by the computer-based system, offer data for the first offer and the second offer based on the offer parameters and account holder data;
determining, by the computer-based system, a first electronic distribution channel for the first offer based on the first offer type and the offer parameterswherein the first electronic distribution channel is the first social media channel that is configured to broadcast text and images,creating, by the computer-based system, an opt-in criteria for the offer based on the first social media channel;
generating, by the computer-based system and in response to the determining the first electronic distribution channel, the first offer in a first offer format for distribution,wherein the first offer format is customized for and defined by parameters of the first electronic distribution channel, andwherein the first offer includes the opt-in criteria as a point of interaction with the first offer,wherein the first offer includes hyperlinks customized for operation in the first electronic distribution channel;
generating, by the computer-based system and based on the opt-in criteria, a software-enabled and user selectable opt-in button to associate with the first offer;
determining, by the computer-based system, a second electronic distribution channel for the second offer based on the second offer type and the offer parameterswherein the second electronic distribution channel is the second social media channel that is configured to broadcast text; and
generating, by the computer-based system and in response to the determining the second electronic distribution channel, the second offer in a second offer format for distribution,wherein the second offer format is customized for and defined by parameters of the second electronic distribution channel,wherein the second offer includes hyperlinks customized for operation in the second electronic distribution channel.
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Accused Products
Abstract
A system is disclosed for allowing a merchant to create offers for distribution via multiple distribution channels. The distribution channels may include social media networks and location based services. The method may include receiving offer parameters for generating the offer, generating offer data based on the offer parameters and merchant transaction data, and determining data subsets of the offer data for distribution through multiple electronic distribution channels. The systems and methods may include associating a transaction account of the account holder with the offer, monitoring a transaction of the transaction account, comparing with a criterion governing the offer, and generating a report for the merchant. The report may include various metrics of the offer, such as return on investment, tracking information on the number of repeat customers and new customers during an offer period, and may occur approximately real-time with the transaction.
528 Citations
20 Claims
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1. A method comprising:
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presenting, by a computer-based system and via a marketing campaign application, a merchant account dashboard to a merchant system of a merchant, wherein the merchant account dashboard includes a social network set up tab with selectable links that are configured to link the marketing campaign application with a selected social network, and wherein the marketing campaign application is configured to graphically present user selectable offer information, and wherein the merchant system is operated by at least one of a transaction processor, a transaction account issuer, or a reward program provider; receiving, by the computer-based system and at the merchant account dashboard, a selection of a first social media channel; requesting, by the computer-based system and by the merchant campaign application, first authentication information for the first social media channel; linking, by the computer-based system, the first social media channel with the merchant campaign application; linking, by the computer-based system, a second social media channel in response to receiving a selection of the second social media channel and second authentication information; receiving, at a computer-based system, offer parameters for generating a first offer and a second offer, wherein the offer parameters include a first offer type, and merchant data for the first offer and a second offer type and merchant data for the second offer; storing, by the computer-based system, the offer parameters in a database, wherein the storing includes using a binary large object method to store different data sets from different merchants with different formats as ungrouped data elements via a fixed memory offset; storing, by the computer-based system, the offer parameters in the database by annotating the offer parameters with a header, trailer or indicator to convey information for managing the offer parameters; annotating, by the computer-based system, the binary large object with a security access level; providing, by the computer-based system, based on the security access level, access for the merchant to the offer parameters; determining, by the computer-based system, offer data for the first offer and the second offer based on the offer parameters and account holder data; determining, by the computer-based system, a first electronic distribution channel for the first offer based on the first offer type and the offer parameters wherein the first electronic distribution channel is the first social media channel that is configured to broadcast text and images, creating, by the computer-based system, an opt-in criteria for the offer based on the first social media channel; generating, by the computer-based system and in response to the determining the first electronic distribution channel, the first offer in a first offer format for distribution, wherein the first offer format is customized for and defined by parameters of the first electronic distribution channel, and wherein the first offer includes the opt-in criteria as a point of interaction with the first offer, wherein the first offer includes hyperlinks customized for operation in the first electronic distribution channel; generating, by the computer-based system and based on the opt-in criteria, a software-enabled and user selectable opt-in button to associate with the first offer; determining, by the computer-based system, a second electronic distribution channel for the second offer based on the second offer type and the offer parameters wherein the second electronic distribution channel is the second social media channel that is configured to broadcast text; and generating, by the computer-based system and in response to the determining the second electronic distribution channel, the second offer in a second offer format for distribution, wherein the second offer format is customized for and defined by parameters of the second electronic distribution channel, wherein the second offer includes hyperlinks customized for operation in the second electronic distribution channel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:
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presenting, by the computer-based system and via a marketing campaign application, a merchant account dashboard to a merchant system of a merchant, wherein the merchant account dashboard includes a social network set up tab with selectable links that are configured to link the marketing campaign application with a selected social network, and wherein the marketing campaign application is configured to graphically present user selectable offer information, and wherein the merchant system is operated by at least one of a transaction processor, a transaction account issuer, or a reward program provider; receiving, by the computer-based system and at the merchant account dashboard, a selection of a first social media channel; requesting, by the computer-based system and by the merchant campaign application, first authentication information for the first social media channel; linking, by the computer-based system, the first social media channel with the merchant campaign application; linking, by the computer-based system, a second social media channel in response to receiving a selection of the second social media channel and second authentication information; receiving, at a computer-based system, offer parameters for generating a first offer and a second offer, wherein the offer parameters include a first offer type, and merchant data for the first offer and a second offer type and merchant data for the second offer; storing, by the computer-based system, the offer parameters in a database, wherein the storing includes using a binary large object method to store different data sets from different merchants with different formats as ungrouped data elements via a fixed memory offset; storing, by the computer-based system, the offer parameters in the database by annotating the offer parameters with a header, trailer or indicator to convey information for managing the offer parameters; annotating, by the computer-based system, the binary large object with a security access level; providing, by the computer-based system, based on the security access level, access for the merchant to the offer parameters; determining, by the computer-based system, offer data for the first offer and the second offer based on the offer parameters and account holder data; determining, by the computer-based system, a first electronic distribution channel for the first offer based on the first offer type and the offer parameters wherein the first electronic distribution channel is the first social media channel that is configured to broadcast text and images, creating, by the computer-based system, an opt-in criteria for the offer based on the first social media channel; generating, by the computer-based system and in response to the determining the first electronic distribution channel, the first offer in a first offer format for distribution, wherein the first offer format is customized for and defined by parameters of the first electronic distribution channel, and wherein the first offer includes the opt-in criteria as a point of interaction with the first offer, wherein the first offer includes hyperlinks customized for operation in the first electronic distribution channel; generating, by the computer-based system and based on the opt-in criteria, a software-enabled and user selectable opt-in button to associate with the first offer; determining, by the computer-based system, a second electronic distribution channel for the second offer based on the second offer type and the offer parameters wherein the second electronic distribution channel is the second social media channel that is configured to broadcast text; and generating, by the computer-based system and in response to the determining the second electronic distribution channel, the second offer in a second offer format for distribution, wherein the second offer format is customized for and defined by parameters of the second electronic distribution channel, wherein the second offer includes hyperlinks customized for operation in the second electronic distribution channel.
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20. A system comprising:
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a processor, a tangible, non-transitory memory configured to communicate with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising; presenting, by the processor and via a marketing campaign application, a merchant account dashboard to a merchant system of a merchant, wherein the merchant account dashboard includes a social network set up tab with selectable links that are configured to link the marketing campaign application with a selected social network, and wherein the marketing campaign application is configured to graphically present user selectable offer information, and wherein the merchant system is operated by at least one of a transaction processor, a transaction account issuer, or a reward program provider; receiving, by the processor and at the merchant account dashboard, a selection of a first social media channel; requesting, by the processor and by the merchant campaign application, first authentication information for the first social media channel; linking, by the processor, the first social media channel with the merchant campaign application; linking, by the processor, a second social media channel in response to receiving a selection of the second social media channel and second authentication information; receiving, at a processor, offer parameters for generating a first offer and a second offer, wherein the offer parameters include a first offer type, and merchant data for the first offer and a second offer type and merchant data for the second offer; storing, by the processor, the offer parameters in a database, wherein the storing includes using a binary large object method to store different data sets from different merchants with different formats as ungrouped data elements via a fixed memory offset; storing, by the processor, the offer parameters in the database by annotating the offer parameters with a header, trailer or indicator to convey information for managing the offer parameters; annotating, by the processor, the binary large object with a security access level; providing, by the processor, based on the security access level, access for the merchant to the offer parameters; determining, by the processor, offer data for the first offer and the second offer based on the offer parameters and account holder data; determining, by the processor, a first electronic distribution channel for the first offer based on the first offer type and the offer parameters wherein the first electronic distribution channel is the first social media channel that is configured to broadcast text and images, creating, by the processor, an opt-in criteria for the offer based on the first social media channel; generating, by the processor and in response to the determining the first electronic distribution channel, the first offer in a first offer format for distribution, wherein the first offer format is customized for and defined by parameters of the first electronic distribution channel, and wherein the first offer includes the opt-in criteria as a point of interaction with the first offer, wherein the first offer includes hyperlinks customized for operation in the first electronic distribution channel; generating, by the processor and based on the opt-in criteria, a software-enabled and user selectable opt-in button to associate with the first offer; determining, by the processor, a second electronic distribution channel for the second offer based on the second offer type and the offer parameters wherein the second electronic distribution channel is the second social media channel that is configured to broadcast text; and generating, by the processor and in response to the determining the second electronic distribution channel, the second offer in a second offer format for distribution, wherein the second offer format is customized for and defined by parameters of the second electronic distribution channel, wherein the second offer includes hyperlinks customized for operation in the second electronic distribution channel.
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Specification