Methods and systems to determine consumer locations based on navigational voice cues

• US 9,551,588 B2
• Filed: 08/29/2014
• Issued: 01/24/2017
• Est. Priority Date: 08/29/2014
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Hawkins, Ameyon R., Besehanic, Jan, Satterly, Jeremy T., Duncan, Jibri
• Primary Examiner(s): MELTON, TODD M
• Application Number:
  US14/473,318
• Publication Number:
  US 20160061621A1
• Time in Patent Office: 879 Days
• US Class Current: 1/1
• CPC Class Codes: G01C 21/3629 Guidance using speech or audio output, e.g. text-to-speech text to speech systems per se G10L13/00
• CPC Class Codes: G01C 21/3697 Output of additional, non-guidance related information, e.g. low fuel level G01C21/3679 takes precedence
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G10L 15/02 Feature extraction for speech recognition; Selection of recognition unit
• CPC Class Codes: G10L 15/26 Speech to text systems G10L15/08 takes precedence

Abstract

Methods and systems to determine consumer locations based on navigational voice cues are disclosed. An example method includes identifying, with a processor, a route point designated by a navigational voice cue output by a navigation system providing directions to an operator of a vehicle. The example method also includes determining, with the processor, at least one of a location or an anticipated location of an occupant of the vehicle based on the route point.

Claims

1. A method comprising:

identifying, by executing an instruction with a processor, a route point designated by a navigational voice cue output by a navigation system providing directions to an operator of a vehicle; and

determining, by executing an instruction with the processor, at least one of a location or an anticipated location of an occupant of the vehicle based on the route point.

2. The method of claim 1, further including:

providing an advertisement to the occupant when the location or the anticipated location of the occupant is within a target area for the advertisement.

3. The method of claim 2, wherein the target area corresponds to at least one of a geographic region within a threshold distance of an address of a business, a road on which the business is located, a geographic region bounded by a set of roads, or a plurality of roads specified by the business.

4. The method of claim 2, further including providing the advertisement to the occupant via at least one of an email sent to the occupant, a text message sent to the occupant, or a website.

5. The method of claim 4, further including dynamically updating the website based on updated advertising information.

6. The method of claim 1, further including:

identifying at least one of a road name, a second route point, or an intersection from a second navigational voice cue; and

determining a travel path of the occupant based on the route point and the at least one of the road name, the second route point, or the intersection.

7. The method of claim 6, further including:

comparing the travel path of the occupant to a location of an outdoor advertisement; and

determining an exposure of the occupant to the outdoor advertisement based on the comparison.

8. The method of claim 1, further including:

detecting an audio code in the navigational voice cue;

identifying a city based on the audio code; and

determining the location or the anticipated location of the occupant based on the city and the route point.

9. The method of claim 1, further including:

receiving location data from a meter in the vehicle, the location data provided by the occupant to identify a city where the occupant is located; and

determining the location or the anticipated location of the occupant based on the city and the route point.

10. A system comprising:

an interface to receive in-vehicle audio data corresponding to audio output by a navigation system directing an operator of a vehicle, the in-vehicle audio data including a navigational voice cue;

a speech analyzer to identify a route point from the navigational voice cue; and

a location determiner to determine at least one of a location or an anticipated location of an occupant of the vehicle based on the route point.

11. The system of claim 10, further including an advertisement identifier to identify an advertisement for at least one of a product or a service offered by a business, the advertisement to be provided to the occupant when the location or the anticipated location of the occupant is within a target area for the advertisement.

12. The system of claim 11, wherein the target area corresponds to at least one of a geographic region within a threshold distance of an address of the business, a road on which the business is located, a geographic region bounded by a set of roads, or a plurality of roads specified by the business.

13. The system of claim 11, wherein the advertisement is provided to the occupant via at least one of an email sent to the occupant, or a text message sent to the occupant.

14. The system of claim 11, further including a website generator to generator a website to be accessed by the occupant, the website including the advertisement.

15. The system of claim 14, wherein the website generator is to dynamically update the website based on updated advertising information.

16. The system of claim 10, further including a travel path determiner to determine a travel path of the occupant based on the route point and at least one of a road name, a second route point, or an intersection identified from a second navigational voice cue.

17. The system of claim 16, further including an exposure analyzer to determine an exposure of the occupant to an outdoor advertisement based on a comparison of the travel path of the occupant to a location of the outdoor advertisement.

18. The system of claim 10, further including an audio code analyzer to detect an audio code in the navigation voice cue, the audio code to identify a city, the location determiner to determine the location or the anticipated location of the occupant based on the city.

19. The system of claim 10, wherein the location determiner is to determine the location or the anticipated location of the occupant based on location data input by the occupant.

20. A tangible computer readable storage medium comprising instruction that, when executed, cause a machine to at least:

identify a route point designated by a navigational voice cue output by a navigation system providing directions to an operator of a vehicle; and

determine at least one of a location or an anticipated location of an occupant of the vehicle based on the route point.

21. The storage medium of claim 20, wherein the instructions further cause the machine to:

provide an advertisement to the occupant when the location or the anticipated location of the occupant is within a target area for the advertisement.

22. The storage medium of claim 21, wherein the target area corresponds to at least one of a geographic region within a threshold distance of an address of a business, a road on which the business is located, a geographic region bounded by a set of roads, or a plurality of roads specified by the business.

23. The storage medium of claim 21, wherein the instructions further cause the machine to provide the advertisement to the occupant via at least one of an email sent to the occupant, a text message sent to the occupant, or a website.

24. The storage medium of claim 23, wherein the instructions further cause the machine to dynamically update the website based on updated advertising information.

25. The storage medium of claim 20, wherein the instructions further cause the machine to:

identify at least one of a road name, a second route point, or an intersection from a second navigational voice cue; and

determine a travel path of the occupant based on the route point and the at least one of the road name, the second route point, or the intersection.

26. The storage medium of claim 25, wherein the instructions further cause the machine to:

compare the travel path of the occupant to a location of an outdoor advertisement; and

determine an exposure of the occupant to the outdoor advertisement based on the comparison.

27. The storage medium of claim 20, wherein the instructions further cause the machine to:

detect an audio code in the navigational voice cue;

identify a city based on the audio code; and

determine the location or the anticipated location of the occupant based on the city and the route point.

28. The storage medium of claim 20, wherein the instructions further cause the machine to:

receive location data from a meter within the vehicle, the location data provided by the occupant to identify a city where the occupant is located; and

determine the location or the anticipated location of the occupant based on the city and the route point.