System and method for advertisement management

• US 9,558,498 B2
• Filed: 12/30/2005
• Issued: 01/31/2017
• Est. Priority Date: 07/29/2005
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Collins, Robert J., Harvester, Scott Melvin, Apodaca, Paul Joseph
• Primary Examiner(s): VANDERHORST, MARIA VICTORIA
• Application Number:
  US11/324,129
• Publication Number:
  US 20070027754A1
• Time in Patent Office: 4,050 Days
• Field of Search: 705/14, 709/223, 707/999.007
• US Class Current: 1/1
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

The present invention relates to systems and methods for optimizing and managing advertising campaigns. The method of the present invention comprises storing one or more advertisement data structures associated with an ad group data structure in the ad group data structure. One or more ad group data structures associated with a campaign data structure are stored in an ad campaign data structure. Additionally, one or more ad campaign data structures associated with an advertised property are stored in an account data structure.

Claims

1. A system comprising:

storage hardware configured to;

store one or more ad group data structures associated with an account data structure, the one or more ad group data structures including a plurality of advertisements; and

associate the one or more ad group data structures with an ad campaign, the ad campaign associated with an advertised Internet property associated with the plurality of advertisements; and

control hardware communicatively coupled to the storage hardware, the control hardware configured to;

tag the advertised Internet property with a tag configured to request a script from the system upon the browser visiting the advertised Internet property for a first time during a browser session;

receive the request for the script;

send the script to the browser in response to receipt of the request, the script customized to the advertised Internet property and configured to send to the system a one-by-one pixel image request including information associated with user interactions with the browser;

accumulate data associated with the user interactions with the browser via the script;

retrieve user account data associated with the browser session; and

transmit the accumulated data to a pod collection server, the pod collection server configured to determine to which campaign data store to transmit the accumulated data, according to the user account data.

2. The system of claim 1, wherein an ad group data structure of the one or more ad group data structures includes one or more creatives and one or more URLs to the advertised Internet property.

3. The system of claim 2, wherein an advertisement of the plurality of advertisements stores at least one of the one or more creatives and one or more URLs to the advertised Internet property.

4. The system of claim 3, wherein the advertisement comprises one or more search terms associated with the advertisement.

5. The system of claim 1, wherein the plurality of advertisements include one or more of a maximum bid value, minimum bid value and bidding position for one or more search terms associated with the plurality of advertisements.

6. The system of claim 1, wherein an ad group data structure of the one or more ad group data structures includes one or more of a maximum bid value, minimum bid value, bidding position, one or more geographic targeting parameters, one or more behavioral targeting parameters, one or more demographic targeting parameters, one or more creatives, and one or more URLs to the advertised Internet property for one or more advertisements associated with the ad group data structure.

7. The system of claim 1, wherein the ad campaign includes one or more of a sponsored search ad group, content match ad group, banner ad group, and mobile ad group.

8. The system of claim 1, wherein the ad campaign comprises at least one of an advertising budget allocated for the ad campaign, maximum bid value, minimum bid value, bidding position, one or more geographic targeting parameters, one or more behavioral targeting parameters, one or more demographic targeting parameters, one or more creatives, and one or more URLs to the advertised Internet property for one or more advertisements associated with the ad campaign.

9. The system of claim 1, wherein the account data structure comprises at least one of an advertising budget allocated for the advertised properties, maximum bid value, minimum bid value, bidding position, one or more geographic targeting parameters, one or more behavioral targeting parameters, one or more demographic targeting parameters, one or more creatives, and one or more URLs to the advertised Internet property for one or more advertisements associated with the account data structure.

10. The system of claim 1, wherein the account data structure comprises the user interactions retrieved from the advertised Internet property.

11. A method, comprising:

electronically storing, by a processing device, in one or more ad group data structures, one or more advertisement data structures associated with the one or more ad group data structures, the one or more advertisement data structures including a plurality of advertisements associated with an advertised Internet property;

electronically storing, by the processing device, in an ad campaign data structure, the one or more ad group data structures;

electronically tagging, by the processing device, the advertised Internet property with a tag configured to request a script from the processing device upon the browser visiting the advertised Internet property for a first time during a browser session;

electronically receiving, by the processing device, the request for the script;

electronically sending the script to the browser, by the processing device, in response to receipt of the request, the script customized to the advertised Internet property and configured to send to the processing device a one-by-one pixel image request including information associated with user interactions with the browser;

electronically accumulating, by the processing device, data associated with the user interactions with the browser via the script;

electronically retrieving user account data, by the processing device, associated with the browser session; and

transmitting, by a communications interface, the accumulated data to a pod collection server, the pod collection server configured to determine to which campaign data store to transmit the accumulated data, according to the user account data.

12. The method of claim 11, comprising storing one or more creatives and one or more URLs in the one or more ad group data structures.

13. The method of claim 12, comprising storing at least one of the one or more creatives and one or more URLs to the advertised Internet property in the one or more advertisement data structures.

14. The method of claim 13, comprising storing one or more search terms in the one or more advertisement data structures.

15. The method of claim 11, wherein storing includes storing in the one or more advertisement data structures one or more of a maximum bid value, minimum bid value, and bidding position for one or more search terms associated with the the one or more advertisement data structures.

16. The method of claim 11, wherein storing includes storing in the one or more ad group data structures one or more of a maximum bid value, minimum bid value, bidding position, one or more geographic targeting parameters, one or more behavioral targeting parameters, one or more demographic targeting parameters, one or more creatives, and one or more URLs to the advertised Internet property for one or more advertisements associated with the the one or more ad group data structures.

17. The method of claim 11, wherein storing includes storing in the ad campaign data structure, one or more of a sponsored search ad group, content match ad group, banner ad group, and mobile ad group.

18. The method of claim 11, wherein storing comprises storing in the ad campaign data structure, at least one of an advertising budget allocated for a given ad campaign, maximum bid value, minimum bid value, bidding position, one or more geographic targeting parameters, one or more behavioral targeting parameters, one or more demographic targeting parameters, one or more creatives, and one or more URLs to the advertised Internet property for one or more advertisements associated with the ad campaign data structure.

19. The method of claim 11, wherein storing comprises storing in at least one account data structure of a plurality of account data structures at least one of an advertising budget allocated for a given ad campaign, maximum bid value, minimum bid value, bidding position, one or more geographic targeting parameters, one or more behavioral targeting parameters, one or more demographic targeting parameters, one or more creatives, and one or more URLs to the advertised Internet property for one or more advertisements associated with the at least one account data structure.

20. The method of claim 11, wherein storing comprises storing the user interactions retrieved from the advertised Internet property.

21. A method, comprising:

electronically associating, by a processing device, advertising accounts with a plurality of account holders, wherein an account of the advertising accounts comprises a script customized to an advertised Internet property associated with the account, the script configured to send to the processing device a one-by-one pixel image request including information associated with user interactions with a browser;

electronically tagging, by the processing device, the advertised Internet property with a tag configured to request the script from the processing device upon the browser visiting the advertised Internet property for a first time during a browser session;

electronically creating, by the processing device, an ad campaign associated with a property of the advertised Internet property associated with the account;

electronically sending the script to the browser, by the processing device, in response to receipt of the request for the script;

electronically accumulating, by the processing device, data associated with the user interactions with the browser via the script;

electronically retrieving user account data, by the processing device, associated with the browser session; and

transmitting, by a communications interface, the accumulated data to a pod collection server, the pod collection server configured to determine to which campaign data store to transmit the accumulated data, according to the user account data.

22. The method of claim 21, comprising electronically creating, by the processing device, an ad group, wherein the ad group comprises one or more creatives and one or more URLs identifying a location of the property.

23. The method of claim 22, comprising electronically creating, by the processing device, an advertisement, wherein the advertisement comprises the one or more creatives and the one or more URLs identifying the location of the property.

24. The method of claim 22, comprising associating the ad group with one or more of a maximum bid value, minimum bid value, bidding position, one or more geographic targeting parameters, one or more behavioral targeting parameters, and one or more demographic targeting parameters.

25. The method of claim 22, comprising associating the ad group with a sponsored search ad group, content match ad group, banner ad group, and mobile ad group.

26. The method of claim 21, comprising associating one or more search terms with the advertisement.

27. The method of claim 26, comprising associating the advertisement with one or more of a maximum bid value, minimum bid value, and bidding position for the one or more search terms.

28. The method of claim 21, comprising associating the ad campaign with at least one of an advertising budget allocated for the ad campaign, maximum bid value, minimum bid value, bidding position, one or more geographic targeting parameters, one or more behavioral targeting parameters, one or more demographic targeting parameters, one or more creatives, and one or more URLs to the property.

29. The method of claim 21, comprising associating the advertised Internet property with at least one of an advertising budget allocated for the ad campaign, maximum bid value, minimum bid value, bidding position, one or more geographic targeting parameters, one or more behavioral targeting parameters, one or more demographic targeting parameters, one or more creatives, and one or more URLs to the advertised Internet property for one or more advertisements associated with the advertised Internet property.

30. The method of claim 21, comprising retrieving the user interactions from the advertised Internet property.

31. The method of claim 21, comprising creating the script dynamically according to the advertised Internet property.