Method and apparatus for providing internet advertising service

• US 9,558,500 B2
• Filed: 12/14/2010
• Issued: 01/31/2017
• Est. Priority Date: 05/16/2000
• Status: Active Grant

• Current Assignee: Intellectual Ventures I LLC (Intellectual Ventures LLC)
• Original Assignee: Intellectual Ventures I LLC (Intellectual Ventures LLC)
• Inventors: Shuster, Brian Mark
• Primary Examiner(s): Hamilton, Matthew L
• Application Number:
  US12/967,850
• Publication Number:
  US 20110082754A1
• Time in Patent Office: 2,240 Days
• Field of Search: 705/14
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

A method and apparatus for providing advertising service in a computer network is provided. This method and apparatus further comprises receiving a request from a user via this computer network to view a Web page, providing conditions to the user for viewing this Web page, delivering this Web page to the user, determining if the user has met the conditions required for viewing this Web page, and terminating access of the user to this Web page if these conditions are not met.

Claims

1. A method comprising:

receiving, at a server computing device, a request for content to be transmitted to a user computing device;

after a determination that advertising content has been displayed on the user computing device for at least a first threshold amount of time, the server computing device authorizing display of the requested content at the user computing device; and

after determining that the requested content has been displayed on the user computing device for at least a second threshold amount of time, terminating authorization of the display of the requested content at the user computing device such that display of second advertising content replaces display of the requested content at the user computing device.

2. The method of claim 1, further comprising:

providing information to the user computing device usable to display an indication of an amount of time that the user computing device has displayed the advertising content.

3. The method of claim 1, further comprising:

after terminating authorization of the display of the requested content by the user computing device, monitoring a time period that second advertising content is displayed at the user computing device; and

after determining that the time period exceeds a third threshold amount of time, authorizing continued display of the requested content by the user computing device.

4. The method of claim 1, wherein the advertising content is configured for display on the user computing device by a distributable application executing on the user computing device.

5. The method of claim 1, wherein the requested content is configured for display on the user computing device by a distributable application executing on the user computing device.

6. The method of claim 2, wherein the indication of the amount of time is a remaining time to reach the first threshold amount of time.

17. The method of claim 1, wherein the advertising content is provided to the user computing device from a location different from a location from which the requested content is provided.

19. The method of claim 3, wherein said authorizing continued display of the requested content by the user computing device is performed without receiving another request for the content to be transmitted to the user computing device.

7. A non-transitory computer-readable storage medium storing program instructions, wherein the program instructions are computer-executable to implement:

receiving, via one or more networks, a request for content to be provided to a user computing device;

in response to determining that advertising content has been displayed on the user computing device for at least a first threshold time period, permitting display of a portion of the requested content at the user computing device; and

in response to determining that the portion of the requested content has been displayed on the user computing device for at least a second threshold time period, terminating permission of the display of the requested content at the user computing device such that display of second advertising content replaces display of the portion of the requested content at the user computer device.

8. The non-transitory computer-readable storage medium of claim 7, wherein the requested content is configured for display by a distributable application executing on the user computing device.

9. The non-transitory computer-readable storage medium of claim 7, wherein the advertising content is configured for display by a distributable application executing on the user computing device.

10. The non-transitory computer-readable storage medium of claim 7, wherein the advertising content is provided by a first entity and the requested content is provided by a second entity.

18. The non-transitory computer-readable storage medium of claim 7, wherein the program instructions are further computer-executable to implement:

permitting display of a next portion of the requested content at the user computing device after display of the second advertising content is complete, wherein the next portion is a portion of the content subsequent to the portion of the content, wherein the permitted display of the next portion of the requested content is continued permission to display previously accessed content.

11. A non-transitory computer-readable storage medium storing program instructions, wherein the program instructions are computer-executable to perform:

displaying an indication of an amount of time that advertising content has been displayed on a user computing device;

after the advertising content has been displayed on the user computing device for at least a first threshold amount of time, displaying content previously requested by a user, wherein said displaying content previously requested by a user is performed after receiving, from a server computing device, authorization to display the requested content; and

after a determination that the requested content has been displayed for at least a second threshold amount of time, terminating display of the requested content on the user computing device and displaying other advertising content.

12. The non-transitory computer-readable storage medium of claim 11, wherein the program instructions are further computer-executable to perform:

after terminating display of the requested content on the user computing device, displaying an indication of an amount of time that the other advertising content has been displayed on the user computing device; and

after the other advertising content has been displayed on the user computing device for at least a third threshold amount of time, continuing display of the requested content.

13. The non-transitory computer-readable storage medium of claim 11, wherein the program instructions are further computer-executable to initiate execution of one or more applications on the user computing device.

14. The non-transitory computer-readable storage medium of claim 13, wherein the one or more applications include a distributable agent configured to display the requested content.

15. The non-transitory computer-readable storage medium of claim 13, wherein the one or more applications include a distributable agent configured to display the advertising content.

16. The non-transitory computer-readable storage medium of claim 13, wherein the one or more applications include a distributable agent configured to display the advertising content and the requested content.