System and method for internet protocol television product placement data

• US 9,578,388 B2
• Filed: 02/14/2013
• Issued: 02/21/2017
• Est. Priority Date: 07/30/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Huffman, James, Kennedy, Larry, Coppa, Frank
• Primary Examiner(s): Poinvil, Frantzy
• Application Number:
  US13/767,449
• Publication Number:
  US 20130254803A1
• Time in Patent Office: 1,468 Days
• Field of Search: 705 3- 44
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26613 for generating or managing keys in general key distribution for secret or secure communication involving central third party, e.g. key distribution center [KDC] or trusted third party [TTP] H04L9/083; network support of key management H04L63/06; key management for network security in communication control or processing H04W12/04
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4353 involving decryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method are disclosed for sending advertising data to an end user device. The system includes but is not limited to a processor in data communication with a computer readable medium; and a computer program embedded in the computer readable medium, the computer program including but not limited to instructions to send first password data to a first group of end user devices that have exchanged a first advertising key data in a first advertising category; and instructions to send first advertising data encoded using the first password to the first group of end user devices.

Claims

1. A non-transitory tangible computer readable medium containing a computer program for sending advertising data to an end user device, the computer program comprising:

instructions to monitor at an advertising server, video data selected from a video data stream by each of a plurality of end user devices;

instructions to detect at the advertising server the video data selected by each one of the plurality of end user devices data indicating a particular advertising key category, using at least one of aural recognition and pattern recognition;

instructions to insert into the video data stream at the advertising server, advertising data key data based on the advertising key category;

instructions to form a first group of end user devices that have selected video data including the advertising data key data;

instructions to send from the advertising server first password data to the first group of end user devices to enable the first group of end user devices to decode first advertising data inserted into the video data;

instructions to send from the advertising server first password data to a first group of end user devices that have exchanged a first advertising key data in a first advertising category;

and

instructions to send from the advertising server first advertising data encoded using the first password to the first group of end user devices.

2. The medium of claim 1, the computer program further comprising instructions to form a second group of end user devices that have exchanged second advertising key data in a second advertising category with one of the end user devices in the first group of end user devices.

3. The medium of claim 2, the computer program further comprising:

instructions to send second advertising data relating to the second advertising key data encoded using the second password to end user devices that are in both the first group and the second group of end user devices.

4. The medium of claim 3, wherein the second encoded advertising data is encoded in video data, the computer program further comprising instructions to send second password data to the second group of end user devices to decode the second encoded advertising data.

5. The medium of claim 1, the computer program further comprising instructions to send icon activation data to end user devices in the first group of end user devices indicating presence of advertising data for a product encoded in the video data.

6. The medium of claim 1, wherein the instructions to monitor further comprise instructions to perform content recognition on the video data and end user data to identify image data and audio data related to the advertising key data.

7. A method for sending advertising data to an end user device, the method comprising:

monitoring at an advertising server processor, video data selected from a video data stream by each of a plurality of end user devices;

detecting at the advertising server processor, the video data selected by each one of the plurality of end user devices data indicating a particular advertising key category, using a pattern recognition software on the advertising server processor;

inserting into the video data stream at the advertising server processor, advertising data key data based on the advertising key category;

instructions to form a first group of end user devices that have selected video data including the advertising key data;

sending from the advertising server first password data to the first group of end user devices to enable the first group of end user devices to decode first advertising data inserted into the video data;

sending first password data to a first group of end user devices that have exchanged a first advertising key data in a first advertising category;

and

sending from the first advertising data encoded using the first password to the first group of end user devices.

8. The method of claim 7, further comprising forming at the advertising server, a second group of end user devices that have exchanged second advertising key data in a second advertising category with one of the end user devices in the first group of end user devices.

9. The method of claim 8, further comprising sending second advertising data relating to the second advertising key data encoded using the second password to end user devices that are in both the first group and the second group of end user devices wherein the second advertising data.

10. The method of claim 9, wherein the second encoded advertising data is encoded in the video data, the computer program further comprising instructions to send second password data to the second group of end user devices to decode the second encoded advertising data.

11. The method of claim 8, further comprising sending icon activation data to end user devices in the first group of end user devices indicating advertising data for a product encoded in the video data.

12. The method of claim 8, further comprising instructions to perform content recognition on the video data and end user data to identify image data and audio data related to the advertising key data.

13. The method of claim 12, further comprising:

sending icon activation data to end user devices in the first group of end user devices indicating presence of advertising data for a product encoded in the video data.