System and method for identifying a mobile device with near real time visualization to action

• US 9,590,938 B1
• Filed: 09/11/2013
• Issued: 03/07/2017
• Est. Priority Date: 09/11/2013
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Burcham, Robert H., Delker, Jason R., Katzer, Robin D.
• Primary Examiner(s): Bui, Jonathan
• Application Number:
  US14/024,627
• Time in Patent Office: 1,273 Days
• US Class Current: 1/1
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area

Abstract

A message distribution system for distributing messages to qualified mobile devices comprises an analytics system configured to identify mobile devices associated with one or more qualifiers, generate a list of mobile devices based on the association with the one or more qualifiers. A data visualization system may identify mobile devices from the list of one or more mobile devices is located at a selected geographic area and transmit a list of one or more mobile device located at a selected geographic area and associated with one or more qualifiers. A common campaign system may transmit the qualifiers to at least the analytics system to identify the mobile devices associated with the one or more qualifiers, and send a message to the mobile devices on the list of mobile devices located at a selected geographic area and associated with one or more qualifiers.

Claims

1. A message distribution system for distributing messages to qualified mobile devices, the system comprising:

an analytics system comprising at least one processor and at least one non-transitory memory, configured to;

receive and analyze raw data for a plurality of mobile devices gathered through interactions between each mobile device user and a corresponding mobile device,

associate each mobile device of the plurality of mobile devices with one or more qualifiers based on the analysis of the raw data for each mobile device, wherein the one or more qualifiers comprise at least one characteristic associated with at least one of a mobile device, a mobile device user, or a mobile device owner,

identify, based on the analysis and the association, one or more mobile devices of the plurality of mobile devices that are associated with at least one qualifier of the one or more qualifiers,

generate a list of one or more mobile devices based on the association with the at least one qualifier, and

transmit the list of one or more mobile device to a data visualization system;

the data visualization system comprising at least one processor and at least one non-transitory memory, configured to;

identify that one or more mobile devices from the list of one or more mobile devices is located at a selected geographic area,

transmit a list of one or more mobile devices located at the selected geographic area and associated with the at least one qualifier, and

generate a graphical image of the one or more mobile devices located at the selected geographic area and associated with the at least one qualifier; and

a common campaign system comprising at least one processor and at least one non-transitory memory, configured to;

transmit the at least one qualifier to at least the analytics system to identify the one or more mobile devices associated with the at least one qualifier,

receive the list of one or more mobile devices located at the selected geographic area and associated with the at least one qualifier, and

send a message to the one or more mobile devices on the list of one or more mobile devices located at the selected geographic area and associated with the at least one qualifier.

2. The system of claim 1, wherein the analytics system and the data visualization system are configured to provide an estimate of a number of mobile devices located in the selected geographic area and associated with the at least one qualifier.

3. The system of claim 2, wherein the estimate comprises at least one of an average number of mobile devices over a period of time, a maximum number of mobiles devices over a period of time, a minimum number of mobile devices over a period of time, or most frequent number of mobile device over a period of time.

4. The system of claim 1, wherein the data visualization system is configured to provide a map to the common campaign system providing the location of the one or more mobile devices associated with the one or more qualifiers in near real time.

5. The system of claim 1, wherein one or more inputs are provided to the common campaign system to identify the at least one qualifier and the selected geographic area for association with the one or more mobile devices.

6. The system of claim 1, wherein the data visualization system is configured to identify the location of the one or more mobile devices using at least one of a global positioning system, trilateration, an interaction between an application embedded in a mobile device, and an identification that a mobile device is utilizing a particular wireless local area network.

7. The system of claim 1, wherein the message is related to the at least one qualifier or the selected geographic area.

8. A method of targeting one or more mobile devices with a message, the method comprising:

receiving and analyzing, by an analytics system, raw data for a plurality of mobile devices gathered through interactions between each mobile device user and a corresponding mobile device;

associating, by the analytics system, each mobile device of the plurality of mobile devices with one or more qualifiers based on the analysis of the raw data for each mobile device, wherein the one or more qualifiers comprise at least one characteristic associated with at least one of a mobile device, a mobile device user, or a mobile device owner;

identifying, by the analytics system based on the analyzing and associating, one or more mobile devices of the plurality of mobile devices that are associated with at least one qualifier of the one or more qualifiers;

identifying, by a data visualization system, that one or more mobile devices of the one or more mobile devices associated with the at least one qualifier is located in a selected geographic area;

generating, by the data visualization system, a list and a graphical image of the one or more mobile devices located in the selected geographic area and associated with the at least one qualifier; and

transmitting, by a common campaign system, a message to the one or more mobile devices from the list of the one or more mobile devices, wherein at least one of the one or more mobile devices from the list of the one or more mobile devices is located in the selected geographic area when the message is transmitted.

9. The method of claim 8, wherein the message is related to the at least one qualifier or the selected geographic area.

10. The method of claim 8, further comprising:

identifying, by the analytics system, at a second time a second set of one or more mobile devices associated with the at least one qualifier, wherein the second set of one or more mobile devices comprises at least one of a different number of mobile devices or at least one different mobile device;

identifying, by the data visualization system, at the second time that one or more mobile devices of the second set of one or more mobile devices is located in the selected geographic area;

generating, by the data visualization system, a second list of the one or more mobile devices of the second set of one or more mobile devices located in the selected geographic area; and

transmitting, by the common campaign system, a second message to the one or more mobile devices from the second list of the second set of one or more mobile devices, wherein at least one of the one or more mobile devices from the second list of the second set of one or more mobile devices is located in the selected geographic area when the message is transmitted.

11. The method of claim 10, wherein the message comprises a selectable link to an advertisement or an information message received by at least a message receiving mobile device of the one or more mobile devices associated with the at least one qualifier, and wherein selecting the link through the message receiving mobile device triggers the transmission of a signal which excludes the message receiving mobile device from the second set of one or more mobile devices associated with the at least one qualifier.

12. The method of claim 8, wherein identifying the one or more mobile devices associated with the at least one qualifier comprises relating the raw data with the one or more qualifiers using heuristics.

13. The method of claim 12, wherein identifying the one or more mobile device associated with the at least one qualifier comprises identifying profile data associated with a mobile device and relating the profile data with the one or more qualifiers using heuristics.

14. The method of claim 8, where the message is transmitted to the one or more mobile devices using one or more different interfaces.

15. The method of claim 8, further comprising:

providing an estimate of the number of mobile devices which may be associated with the at least one qualifier and may be located in the selected geographic area at a future time.

16. The method of claim 15, further comprising providing a cost of transmitting one or more messages to identified mobile devices associated with the at least one qualifier and located in the selected geographic area based on the estimate.

17. The method of claim 15, further comprising providing a map showing the locations of each mobile device associated with the at least one qualifier in near real time.

18. The method of claim 15, further comprising:

identifying, by the analytics system, at a second time a second set of one or more mobile devices associated with the at least one qualifier, wherein the second time is a time later than the time the estimate was provided;

identifying, by the analytics system, at the second time that one or more mobile devices of the second set of one or more mobile devices is located in the selected geographic area;

generating, by the data visualization system, a list and a graphical image of the one or more mobile devices of the second set of one or more mobile devices located in the selected geographic area; and

transmitting, by the common campaign system, a message to the one or more mobile devices from the list of the second set of one or more mobile devices, wherein at least one of the one or more mobile devices from the list of the second set of one or more mobile devices is located in the selected geographic area when the message is transmitted.

19. The method of claim 18, wherein the second set of one or more mobile devices comprises at least one of a different number of mobile devices or at least one different mobile device.

20. The method of claim 18, wherein the message is related to the at least one qualifier or the selected geographic area.