Method and system for delivery of targeted information based on a user profile in a mobile communication device

• US 9,596,317 B2
• Filed: 06/06/2008
• Issued: 03/14/2017
• Est. Priority Date: 07/07/2007
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Daley, Robert S., Aggarwal, Pooja, Krishnaswamy, Dilip, Lundqvist, Patrik
• Primary Examiner(s): MITCHELL, NATHAN A
• Application Number:
  US12/134,659
• Publication Number:
  US 20090011744A1
• Time in Patent Office: 3,203 Days
• Field of Search: 455/414.1, 455/412.1, 455/412.2, 455/418, 455/419, 705/14.64, 705/14.66, 705/14.67
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 21/101 by binding digital rights to specific entities
• CPC Class Codes: G06F 21/1062 Editing
• CPC Class Codes: G06F 21/1063 Personalisation
• CPC Class Codes: G06F 21/1073 Conversion
• CPC Class Codes: G06F 21/1075 Editing
• CPC Class Codes: G06F 21/1078 Logging; Metering
• CPC Class Codes: G06F 21/6254 by anonymising data, e.g. decorrelating personal data from the owner's identification
• CPC Class Codes: G06F 2221/2101 Auditing as a secondary aspect
• CPC Class Codes: G06F 2221/2103 Challenge-response
• CPC Class Codes: G06F 2221/2115 Third party
• CPC Class Codes: G06F 2221/2117 User registration
• CPC Class Codes: G06F 2221/2129 Authenticate client device independently of the user
• CPC Class Codes: G06F 2221/2135 Metering
• CPC Class Codes: G06F 2221/2141 Access rights, e.g. capability lists, access control lists, access tables, access matrices
• CPC Class Codes: G06F 2221/2143 Clearing memory, e.g. to prevent the data from being stolen
• CPC Class Codes: G06F 2221/2145 Inheriting rights or properties, e.g., propagation of permissions or restrictions within a hierarchy
• CPC Class Codes: G06F 2221/2151 Time stamp
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 : Targeted advertisements
• CPC Class Codes: G06Q 30/0267 : Wireless devices
• CPC Class Codes: G06Q 30/0269 : based on user profile or attribute
• CPC Class Codes: H04L 67/025 : for remote control or remote monitoring of applications
• CPC Class Codes: H04L 67/306 : User profiles
• CPC Class Codes: H04L 67/535 : Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 : Services making use of location information
• CPC Class Codes: H04W 4/029 : Location-based management or tracking services
• CPC Class Codes: H04W 4/12 : Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 64/00 : Locating users or terminals or network equipment for network management purposes, e.g. mobility management
• CPC Class Codes: H04W 8/245 : from a network towards a terminal

Abstract

Methods and systems for receiving targeted content messages on a wireless access terminal (W-AT) are disclosed. For example, a particular method may include selecting at least one reception time based on a user profile and a targeted content message delivery schedule, and receiving a targeted content message at the selected reception time.

Claims

1. A method of receiving targeted content messages on a wireless access terminal (W-AT), the method comprising:

selecting at least one message reception time at which to receive a first targeted content message based on a user profile and a message delivery schedule; and

receiving at least the first targeted content message at the selected message reception time via a wireless link,

wherein the first targeted content message corresponds to a targeted advertisement.

2. The method of claim 1, further comprising:

receiving the message delivery schedule from a remote apparatus.

3. The method of claim 1, wherein the message delivery schedule includes information related to the user profile.

4. The method of claim 1, further comprising:

engaging the W-AT in a sleep mode based on the message delivery schedule.

5. The method of claim 1, further comprising:

responding to a sleep mode setting of the W-AT by engaging a sleep mode subsequent to receiving of the first targeted content message.

6. The method of claim 1, wherein in a case of the W-AT being set to a sleep mode at a time where the first targeted content message is to be received according to the message delivery schedule, dis-engaging the sleep mode before or during a contact window specified in the message delivery schedule.

7. The method of claim 6, further comprising:

responding to a sleep mode setting of the W-AT by engaging the sleep mode subsequent to the receiving of the targeted content message.

8. The method of claim 1, wherein selecting the reception time is performed so as to receive the first targeted content message according to at least one contact window.

9. The method of claim 1, further comprising retaining the targeted content messages in a cache on the W-AT.

10. The method of claim 1, further comprising retaining the targeted content messages in a cache on the W-AT in accordance with rules provided in meta-data associated with the targeted content messages.

11. The method of claim 1, wherein the first targeted content message contains targeting meta-data and a reception time for at least one targeted content message.

12. The method of claim 11, further comprising,

determining a second reception time for a second targeted content message based on the targeting meta-data and the user profile on the W-AT;

and

receiving the second targeted content message at the second reception time.

30. The method of claim 11, wherein both the first targeted content message and the at least one targeted content message correspond to advertisement messages.

31. The method of claim 1, wherein the message delivery schedule only specifies times at which advertisements are to be transmitted via the wireless link.

32. The method of claim 1, wherein the message delivery schedule and the first targeted content message are each received on a given channel on the wireless link.

33. The method of claim 32,

wherein the message delivery schedule includes a plurality of contact window schedules that each schedule a particular targeted advertisement in a particular contact window on the given channel, and

wherein each contact window schedule is transmitted prior to its corresponding contact window on the given channel.

13. A wireless access terminal (W-AT) configured to receive targeted content messages, the wireless access terminal comprising:

means for selecting at least one reception time at which to receive a first targeted content message based on a user profile and a targeted content message delivery schedule; and

means for receiving at least the first targeted content message at the selected reception time,

wherein the first targeted content message corresponds to a targeted advertisement.

14. The wireless access terminal of claim 13, further comprising:

means for receiving the targeted content message delivery schedule.

15. The wireless access terminal of claim 13, further comprising:

means for responding to a sleep mode setting of the W-AT by engaging a sleep mode subsequent to the receiving of the targeted content message.

16. The wireless access terminal of claim 13, wherein in a case of the W-AT being set to a sleep mode at a time where a message is to be received according to the targeted content message delivery schedule, the W-AT is configured to dis-engage the sleep mode before or during a contact window specified in the targeted content message delivery schedule.

17. The wireless access terminal of claim 16, further comprising:

means for responding to a sleep mode setting of the W-AT by engaging a sleep mode subsequent to the receiving of the targeted content messages.

18. The wireless access terminal of claim 13, further comprising means for retaining the targeted content messages in a cache on the W-AT.

19. A wireless access terminal (W-AT) configured to receive targeted advertisement messages, the wireless access terminal comprising:

selection circuitry module configured to select at least one reception time at which to receive a first targeted content message based on a user profile and a targeted content message delivery schedule; and

receiving circuitry configured to receive at least the first targeted content message at the selected reception time,

wherein the first targeted content message corresponds to a targeted advertisement.

20. The wireless access terminal of claim 19, wherein the receiving circuitry is further configured to receive the targeted content message delivery schedule.

21. The wireless access terminal of claim 19, further comprising:

timing circuitry configured to respond to a sleep mode setting of the W-AT by engaging a sleep mode subsequent to the receiving of the first targeted content message.

22. The wireless access terminal of claim 19, wherein in a case of the W-AT being set to a sleep mode at a time where a message is to be received according to the targeted content message delivery schedule, the W-AT is configured to dis-engage the sleep mode before or during a contact window specified in the targeted content message delivery schedule.

23. The wireless access terminal of claim 22, further comprising:

timing circuitry configured to respond to a sleep mode setting of the W-AT by engaging a sleep mode subsequent to the receiving of the first targeted content message.

24. A non-transitory computer-readable medium containing instructions stored thereon, which, when executed by a wireless access terminal (W-AT), cause the W-AT to perform operations, the instructions comprising:

a first set of instructions for selecting at least one message reception time at which to receive a first targeted content message based on a user profile and a message delivery schedule; and

a second set of instructions for receiving at least the first targeted content message at the selected message reception time via a wireless link,

wherein the first targeted content message corresponds to a targeted advertisement.

25. The non-transitory computer-readable medium of claim 24, further comprising:

a third set of instructions for receiving the message delivery schedule from a remote apparatus.

26. The non-transitory computer-readable medium of claim 24, further comprising:

a fourth set of instructions for responding to a sleep mode setting of the W-AT by engaging a sleep mode subsequent to receiving of the first targeted content message.

27. The non-transitory computer-readable medium of claim 24, further comprising:

a fifth set of instructions for dis-engaging a sleep mode before or during a contact window specified in the message delivery schedule in a case of the W-AT being set to sleep mode at a time where the first targeted content message is to be received according to the message delivery schedule.

28. One or more integrated circuits that together comprise:

selection circuitry module configured to select at least one reception time at which to receive a first targeted content message based on a user profile and a targeted content message delivery schedule; and

receiving circuitry configured to receive at least the first targeted content message at the selected reception time,

wherein the first targeted content message corresponds to a targeted advertisement.

29. An apparatus, comprising:

processing circuitry; and

a memory coupled to the processing circuitry that includes;

a first set of instructions for selecting at least one message reception time at which to receive a first targeted content message based on a user profile and a message delivery schedule; and

a second set of instructions for receiving at least the first targeted content message at the selected message reception time via a wireless link,

wherein the first targeted content message corresponds to a targeted advertisement.