Providing selectable content creator controls in conjunction with sponsored media content items

• US 9,602,566 B1
• Filed: 02/13/2014
• Issued: 03/21/2017
• Est. Priority Date: 02/13/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lewis, Justin, Paun, Ruxandra Georgiana
• Primary Examiner(s): Taylor, Nicholas
• Assistant Examiner(s): Kim, Chong G
• Application Number:
  US14/179,620
• Time in Patent Office: 1,132 Days
• Field of Search: 709/219
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4438 Window management, e.g. event handling following interaction with the user interface
• CPC Class Codes: H04N 21/8545 for generating interactive applications

Abstract

Systems and methods are disclosed for providing selectable content creator controls in conjunction with sponsored media content items. In one implementation, a processing device receives a media content item of a content creator. The processing device provides the media content item to a content viewer based on a selection of the media content item by a content sponsor. The processing device provides, to the content viewer and in relation to the media content item, a first control, the first control being associated with the content sponsor. The processing device provides, to the content viewer and in relation to the media content item, a second control, the second control being associated with the content creator.

Claims

1. A computer-implemented method comprising:

receiving a media content item of a content creator, wherein a subject of the media content item promotes a content sponsor;

providing the media content item to a content viewer via a media player interface based on a selection of the media content item by the content sponsor, wherein the selection is made based on the subject of the media content item that promotes the content sponsor;

providing, to the content viewer and in relation to the media content item, a first control, the first control facilitating presentation of first additional information pertaining to the subject of the media content item that promotes the content sponsor; and

providing, by a processing device, to the content viewer via the media player interface and in relation to the media content item, a second control, the second control being associated with a dissemination operation facilitating presentation of second additional information pertaining to the content creator, wherein a relative prominence of the second control as overlaid on the media player interface is increased in relation to the media player interface to increase exposure for the content creator, the relative prominence of second control being increased based on a selection received from the content sponsor to decrease, in relation to the media player interface, a relative prominence of the first control as overlaid on the media player interface.

2. The method of claim 1, further comprising receiving the selection of the media content item by the content sponsor.

3. The method of claim 1, further comprising receiving from the content viewer a selection of at least one of the first control or the second control.

4. The method of claim 3, further comprising providing to the content viewer and in response to the selection of at least one of the first control or the second control information pertaining to at least one of the content creator or the content sponsor.

5. The method of claim 3, wherein the second control comprises a subscription control and wherein receiving a selection comprises receiving a selection of the subscription control, the method further comprising generating, in relation to the content viewer, a subscription with respect to media content items of the content creator.

6. The method of claim 3, wherein the second control comprises a third-party platform control and wherein receiving a selection comprises receiving a selection of the third-party platform control, the method further comprising initiating, in relation to the third party platform, an operation with respect to the content creator.

7. The method of claim 1, wherein a relative prominence of the second control is decreased based on a selection received from the content creator to receive relatively more compensation from the content sponsor in return for providing the media content item.

8. A system comprising:

a memory; and

a processing device, coupled to the memory, to;

receive a media content item of a content creator, wherein a subject of the media content item promotes a content sponsor;

provide the media content item to a content viewer via a media player interface based on a selection of the media content item by the content sponsor, wherein the selection is made based on the subject of the media content item that promotes the content sponsor;

provide, to the content viewer via the media player interface and in relation to the media content item, a first control, the first control facilitating presentation of first additional information pertaining to the subject of the media content item that promotes the content sponsor; and

provide, to the content viewer and in relation to the media content item, a second control, the second control being associated with a dissemination operation facilitating presentation of second additional information pertaining to the content creator, wherein a relative prominence of the second control as overlaid on the media player interface is increased in relation to the media player interface to increase exposure for the content creator, the relative prominence of second control being increased based on a selection received from the content sponsor to decrease, in relation to the media player interface, a relative prominence of the first control as overlaid on the media player interface.

9. The system of claim 8, wherein the processing device is further to receive the selection of the media content item by the content sponsor.

10. The system of claim 8, wherein the processing device is further to receive from the content viewer a selection of at least one of the first control or the second control.

11. The system of claim 10, wherein the processing device is further to provide to the content viewer and in response to the selection of at least one of the first control or the second control information pertaining to at least one of the content creator or the content sponsor.

12. The system of claim 10, wherein the second control comprises a subscription control and wherein to receive a selection is to receive a selection of the subscription control, and wherein the processing device is further to generate, in relation to the content viewer, a subscription with respect to media content items of the content creator.

13. The system of claim 10, wherein the second control comprises a third-party platform control and wherein to receive a selection is to receive a selection of the third-party platform control, and wherein the processing device is further to initiate, in relation to the third party platform, an operation with respect to the content creator.

14. The system of claim 8, wherein a relative prominence of the second control is decreased based on a selection received from the content creator to receive relatively more compensation from the content sponsor in return for providing the media content item.

15. A non-transitory computer readable medium having instructions stored thereon that, when executed by a processing device, cause the processing device to perform operations comprising:

receiving a media content item of a content creator, wherein a subject of the media content item promotes a content sponsor;

providing the media content item to a content viewer via a media player interface based on a selection of the media content item by the content sponsor, wherein the selection is made based on the subject of the media content item that promotes the content sponsor;

providing, to the content viewer via the media player interface and in relation to the media content item, a first control, the first control facilitating presentation of first additional information pertaining to the subject of the media content item that promotes the content sponsor;

providing, to the content viewer and in relation to the media content item, a second control, the second control being associated with a dissemination operation facilitating presentation of second additional information pertaining to the content creator, wherein a relative prominence of the second control as overlaid on the media player interface is increased in relation to the media player interface to increase exposure for the content creator, the relative prominence of second control being increased based on a selection received from the content sponsor to decrease, in relation to the media player interface, a relative prominence of the first control as overlaid on the media player interface; and

receiving from the content viewer a selection of the second control.

16. The non-transitory computer readable medium of claim 15, further comprising generating, in response to the selection of the second control and in relation to the content viewer, a subscription with respect to media content items of the content creator.

17. The non-transitory computer readable medium of claim 15, further comprising initiating, in response to the selection of the second control and in relation to the third party platform, an operation with respect to the content creator.