Fixed position interactive advertising

• US 9,607,321 B2
• Filed: 12/21/2012
• Issued: 03/28/2017
• Est. Priority Date: 07/21/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Brown, Darrick Paul, Lerman, David Ross, Young, Troy William, Sanchez, Matthew Allen
• Primary Examiner(s): Vanderhorst, Victoria
• Application Number:
  US13/723,896
• Publication Number:
  US 20130117129A1
• Time in Patent Office: 1,558 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Computer-based systems and methods for an advertisement displayed on a fixed position on a web browser window displaying a visible portion of a web page. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. The advertisement may be sized, shaped, or formatted based on the available space on the web page and on the content of the advertisement. The advertisement may include a variety of static and dynamic content, including interaction prompts and other elements, which may enable an engagement-based revenue generation model.

Claims

1. An interactive advertisement device, comprising:

application storage configured to store an advertisement display application;

an input device configured to receive user interactions; and

a processor;

wherein the advertisement display application configures the processor to;

cause display of a webpage, wherein the webpage contains a content region and an advertisement region, and wherein the advertisement region includes an advertisement region width and an advertisement region height;

move the content region in response to receipt of a user interaction, where the advertisement region remains in a fixed position and the content region moves relative to the advertisement region;

cause display of a first advertisement in the advertisement region, where the first advertisement comprises a set of media assets including two or more engagement warnings;

select an engagement warning from the two or more engagement warnings based on the advertisement region;

determine when a first user interaction with the first advertisement has occurred;

cause display of the selected engagement warning in response to the first user interaction with the first advertisement, where the selected engagement warning indicates that further interaction with the selected engagement warning will cause an action by the webpage; and

perform the action indicated by the selected engagement warning in response to receipt of further user interaction.

2. The interactive advertisement device of claim 1, wherein the fixed position of the advertisement region is determined based on a set of user information.

3. The interactive advertisement device of claim 2, wherein the set of user information includes demographic information.

4. The interactive advertisement device of claim 2, wherein the set of user information includes documented usage patterns.

5. The interactive advertisement device of claim 4, wherein the documented usage pattern includes a webpage position rate of interaction.

6. The interactive advertisement device of claim 1, wherein the webpage comprises a webpage width and the advertisement region width is equal to the webpage width.

7. The interactive advertisement device of claim 1, wherein the advertisement region width is less than a webpage width.

8. The interactive advertisement device of claim 1, wherein the fixed position of the advertisement region is determined based on a set of webpage information collected from the webpage.

9. The interactive advertisement device of claim 8, wherein the set of webpage information includes a determination of whether the webpage includes a toolbar and a toolbar location.

10. The interactive advertisement as recited in claim 1, wherein the set of media assets includes an engagement device configured to flow around the fixed position of the advertisement region as the content region moves.

11. The interactive advertisement device of claim 1, wherein the set of media assets includes an engagement device configured to flow under the fixed position of the advertisement region as the content region moves.

12. The interactive advertisement device of claim 1, wherein the advertisement region width and the advertisement region height are based on the first advertisement.

13. The interactive advertisement device of claim 1, wherein the webpage has a webpage width and a webpage height, the content region has a content region width and a content region height, and the advertisement region width and the advertisement region height are based on the webpage width, the webpage height, the content region width, and the content region height.

14. A method for displaying interactive advertising, comprising:

causing display of a webpage using an advertising display device, wherein the webpage contains a content region and an advertisement region, and wherein the advertisement region includes an advertisement region width and an advertisement region height;

moving the content region in response to a received request to move the content region using the advertising display device, where the advertisement region remains in a fixed position and the content region moves relative to the advertisement region;

causing display of a first advertisement in the advertisement region using the advertising display device, where the first advertisement comprises a set of media assets including two or more engagement warnings;

determining when a first user interaction with the first advertisement has occurred using the advertising display device;

selecting an engagement warning from the two or more engagement warnings based on the advertisement region using the advertising display device;

displaying the selected engagement warning in response to the first user interaction with the first advertisement using the advertising display device, where the selected engagement warning indicates that further interaction with the selected engagement warning will cause an action by the webpage; and

performing the action using the advertising display device in response to receiving further interaction.

15. The method of claim 14, further comprising determining the fixed position of the advertising region using a set of user information and the advertisement display device.

16. The method of claim 14, further comprising determining the fixed position of the advertising region using a webpage position rate of interaction and the advertisement display device.

17. The method of claim 14, further comprising determining the advertisement region width using a webpage width and the advertisement display device.

18. The method of claim 14, further comprising determining the fixed position of the advertisement region using webpage information collected from the webpage and the interactive advertisement display device.

19. The method of claim 18, further comprising determining if the webpage includes a toolbar having a toolbar location using the advertisement display device.

20. The method of claim 14, further comprising determining the advertisement region width and the advertisement region height using the first advertisement and the advertisement display device.

21. The method of claim 14, further comprising determining the advertisement region width and the advertisement region height using a webpage width, webpage height, content region width, content region height, and the advertisement display device.

22. The method of claim 14, further comprising flowing an engagement device around the fixed position of the advertisement region as the content region moves using the advertisement display device, where the media assets include the engagement device.

23. The method of claim 14, further comprising flowing an engagement device behind the fixed position of the advertisement region as the content region moves using the display device, where the media assets include the engagement device.

24. An interactive advertisement device, comprising:

one or more processors;

an input device configured to receive user interactions; and

application storage configured to store an advertisement display application that configures the one or more processors to;

display a webpage with a content region and an advertisement region, the advertisement region having a specified width and height;

move the content region in response to receipt of a user interaction so that the content region moves relative to the advertisement region and the advertisement region remains in a fixed position on the webpage;

display a selected advertisement in the advertisement region, the advertisement comprising a set of media assets that include engagement warnings;

determine whether user interaction with the advertisement has occurred;

display a selected one of the engagement warnings in response to the user interaction with the advertisement, the selected engagement warning being displayed on the advertisement and indicating that interaction with the selected engagement warning will cause an action by the webpage; and

perform the action indicated by the engagement warning, in response to receipt of further user interaction.