System and method for matching advertisements to multimedia content elements

• US 9,652,785 B2
• Filed: 09/17/2015
• Issued: 05/16/2017
• Est. Priority Date: 10/26/2005
• Status: Active Grant

• Current Assignee: Cortica Ltd.
• Original Assignee: Cortica Ltd.
• Inventors: Raichelgauz, Igal, Odinaev, Karina, Zeevi, Yehoshua Y.
• Primary Examiner(s): Hill, Stanley K
• Assistant Examiner(s): Bharadwaj, Kalpana
• Application Number:
  US14/856,981
• Publication Number:
  US 20160005085A1
• Time in Patent Office: 607 Days
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/56 Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/8106 involving special audio data, e.g. different tracks for different languages
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A system and method for matching an advertisement item to a multimedia content element. The method comprises: extracting at least one multimedia content element from a personalized multimedia content channel, the personalized multimedia content channel having at least one user, wherein multimedia content elements in the personalized multimedia content channel are customized for each user; generating at least one signature of the at least one multimedia content element; searching for at least one advertisement item respective of the at least one generated signature; and causing a display of the at least one advertisement item within a display area of a user node associated with a user of the personalized multimedia content channel.

Claims

1. A method implemented by a computing system for matching an advertisement item to a multimedia content element, comprising:

extracting at least one multimedia content element from a personalized multimedia content channel, the personalized multimedia content channel having at least one user, wherein multimedia content elements in the personalized multimedia content channel are customized for each user;

generating at least one signature for the at least one multimedia content element, wherein the generating further comprises processing a plurality of content segments of the multimedia content element in parallel by a plurality of independent computational cores and wherein the content segments are further broken into patches having random lengths and are located at random positions within the multimedia content element, each patch being injected into a respective one of the plurality of independent computational cores;

searching for at least one advertisement item based on the at least one generated signature; and

causing a display of the at least one advertisement item within a display area of a user node associated with a user of the personalized multimedia content channel.

2. The method of claim 1, wherein the at least one advertisement item is displayed based on the user node when a gesture of a user is detected by the user node.

3. The method of claim 1, further comprising:

clustering the at least one generated signature for each of the at least one multimedia content element, wherein the at least one advertisement item is searched for based on the clustered signatures.

4. The method of claim 1, wherein the multimedia content element is at least one of:

an image, graphics, a video stream, a video clip, an audio stream, an audio clip, a video frame, a photograph, and images of signals.

5. The method of claim 1, further comprising:

pushing multimedia content elements to the personalized multimedia content channel based on preferences of the associated user.

6. The method of claim 1, further comprising:

removing multimedia content elements from the personalized multimedia content channel based on preferences of the associated user.

7. A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to claim 1.

15. The method of claim 1, wherein at least one of the at least one signature for the at least one multimedia content element signature is a robust signature.

8. A system for matching advertisement items to multimedia content elements, comprising:

a processing unit; and

a memory, the memory containing instructions that, when executed by the processing unit, configure the system to;

extract at least one multimedia content element from a personalized multimedia content channel, the personalized multimedia content channel having at least one user, wherein multimedia content elements in the personalized multimedia content channel are customized for each user;

generate at least one signature of the at least one multimedia content element, wherein to generate the at least one signature a plurality of content segments of the multimedia content element are processed in parallel by a plurality of independent computational cores, and wherein the content segments are further broken into patches having random lengths and are located at random positions within the multimedia content element, each patch being injected into a respective one of the plurality of independent computational cores;

search for at least one advertisement item based on the at least one generated signature; and

cause a display of the at least one advertisement item within a display area of a user node associated with a user of the personalized multimedia content channel.

9. The system of claim 8, wherein the at least one advertisement item is displayed based on the user node when a gesture of a user is detected by the user node.

10. The system of claim 8, wherein the system is further configured to:

cluster the at least one generated signature for each of the at least one multimedia content element, wherein the at least one advertisement item is searched for based on the clustered signatures.

11. The system of claim 8, wherein the multimedia content element is at least one of:

an image, graphics, a video stream, a video clip, an audio stream, an audio clip, a video frame, a photograph, and images of signals.

12. The system of claim 8, wherein the system is further configured to:

push multimedia content elements to the personalized multimedia content channel based on preferences of the associated user.

13. The system of claim 8, wherein the system is further configured to:

remove multimedia content elements from the personalized multimedia content channel based on preferences of the associated user.

16. The system of claim 8, wherein at least one of the at least one signature for the at least one multimedia content element signature is a robust signature.

14. A method for matching an advertisement item to a multimedia content element in a network-based system, comprising:

receiving in the network-based system from a client of at least one user an indication of at least one multimedia content element from a personalized multimedia content channel, the personalized multimedia content channel being at least for the at least one user, wherein multimedia content elements in the personalized multimedia content channel are customized for each user;

generating in the network-based system at least one signature for the at least one multimedia content element, wherein the generating further comprises processing a plurality of content segments of the multimedia content element in parallel by a plurality of independent computational cores and wherein the content segments are further broken into patches having random lengths and are located at random positions within the multimedia content element, each patch being injected into a respective one of the plurality of independent computational cores;

searching in the network-based system for at least one advertisement item based on the at least one generated signature; and

transmitting from the network-based system toward the client the at least one advertisement item, the advertising item being suitable for display within an area of the client.