Matching sponsored game content to location by genre and playability

• US 9,662,587 B2
• Filed: 09/22/2011
• Issued: 05/30/2017
• Est. Priority Date: 09/22/2011
• Status: Expired due to Fees

• Current Assignee: Empire Technology Development LLC (Allied Inventors Management, LLC)
• Original Assignee: Empire Technology Development LLC (Allied Inventors Management, LLC)
• Inventors: Kruglick, Ezekiel
• Primary Examiner(s): Garner, Werner
• Application Number:
  US13/498,909
• Publication Number:
  US 20130079142A1
• Time in Patent Office: 2,077 Days
• CPC Class Codes: A63F 13/216 using geographical information, e.g. location of the game device or player using GPS
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/65 automatically by game devices or servers from real world data, e.g. measurement in live racing competition
• CPC Class Codes: A63F 13/79 involving player-related data, e.g. identities, accounts, preferences or play histories
• CPC Class Codes: A63F 13/822 Strategy games; Role-playing games A63F13/825, A63F13/828 take precedence
• CPC Class Codes: A63F 13/85 Providing additional services to players
• CPC Class Codes: A63F 2300/205 for detecting the geographical location of the game platform
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/69 Involving elements of the real world in the game world, e.g. measurement in live races, real video
• CPC Class Codes: A63F 2300/8082 Virtual reality
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Technologies are generally described for matching sponsored game content to location by genre and playability. In some examples, a search system for finding real-environment matched gaming content for a user based at least partially on analyzed properties of potential locations may employ game script/flow information and match against local features from map data to screen content for which a game plot can be executed across appropriate areas and transitions or other physical requirements. Additionally, a broker server system may enable businesses to advertise or sponsor a game in order to get the game set up in their location. A keyword auction or similar process may be used during keyword related game organization that is also within specific geographic locations such that the game is set up with the auction winner'"'"'s location as a plot related-location.

Claims

1. A method to match sponsored game content to a location, the method comprising:

receiving a matching term and a negative term, wherein the matching term specifies a first location and a first ambiance suitable for a particular user or a game, wherein the negative term specifies a second location and a second ambiance unsuitable for the particular user or the game, and wherein the first ambiance and the second ambiance each include a time of day, weather, or one or more qualities associated with the first location and the second location, respectively;

receiving location information associated with the particular user, wherein the location information includes current location information obtained from a global positioning system (GPS) through a wireless or wired network coupled to a user device, and planned location information obtained from at least one of a scheduling service and a presence service through the wireless or wired network coupled to the user device;

determining suitable game content based on the matching term, the negative term, and the location information, wherein determining the suitable game content comprises;

comparing the matching term and the location information to a first threshold;

in response to a determination that the first threshold is met or exceeded, comparing the negative term and the location information to a second threshold; and

approving game content as the suitable game content in response to a determination that the game content does not conflict with the negative term beyond the second threshold;

determining an offer content based on the location information; and

providing the suitable game content and the offer content.

2. The method according to claim 1, further comprising:

employing the matching term to increase a likelihood of one of related backgrounds or recognized keys for an augmented reality (AR) based game.

3. The method according to claim 1, further comprising:

employing script-to-location matching to match a game plot against local features from map data to screen content such that the game plot is executed across suitable backgrounds, transitions, and physical requirements.

4. The method according to claim 3, wherein the script-to-location matching employs online location maps to determine game plot paths from an existing location or an indicated location.

5. The method according to claim 3, further comprising:

employing an ambiance matching and the script-to-location matching together, individually, or as part of a filtering system.

6. The method according to claim 5, wherein the filtering system includes one or more of a third party search engine, a content store, and/or a purchase recommendation engine.

7. The method according to claim 5, further comprising:

providing the suitable game content and the offer content through the filtering system.

8. A location based game content delivery system, comprising:

a game content server, the game content server comprising;

a communication module;

a memory circuit; and

one or more processors coupled to the memory circuit, the one or more processors configured to;

receive a matching term and a negative term, wherein the matching term specifies a first location and a first ambiance suitable for a particular user or a game, wherein the negative term specifies a second location and a second ambiance unsuitable for the particular user or the game, and wherein the first ambiance and the second ambiance each include a time of day, weather, or one or more qualities associated with the first location and the second location, respectively;

receive location information associated with the particular user, wherein the location information includes current location information obtained from a global positioning system (GPS) through a wireless or wired network coupled to a user device, and planned location information obtained from at least one of a scheduling service and a presence service through the wireless or wired network coupled to the user device;

determine suitable game content based on the matching term, the negative term, and the location information, wherein the determination of the suitable game content comprises;

comparison of the matching term and the location information to a first threshold;

in response to a determination that the first threshold is met or exceeded, comparison of the negative term and the location information to a second threshold; and

approval of game content as the suitable game content in response to a determination that the game content does not conflict with the negative term beyond the second threshold; and

provide the suitable game content and an offer content; and

an offer content server, the offer content server comprising;

a communication module;

a memory circuit; and

one or more processors coupled to the memory circuit, the one or more processors configured to;

receive the location information associated with the particular user;

determine the offer content based on the location information; and

provide the offer content to the game content server.

9. The system according to claim 8, wherein the offer content server is further configured to:

separate the location information from the game content;

extract contextual information to match with auction key values;

enable a plurality of businesses to bid for the offer content through an auction; and

select the offer content among ranked auction winners.

10. The system according to claim 9, wherein the offer content server is further configured to:

employ a keyword auction during a keyword related game organization that is also within user-related locations such that the game is configured with an auction winner'"'"'s location as a plot-related location.

11. The system according to claim 8, wherein the offer content server is further configured to one or more of:

enable a business to deliver a message to provide a discount on arrival; and

have business employees adopt appropriate roles in the game.

12. The system according to claim 8, wherein the offer content server is further configured to:

provide multiple sponsored offerings; and

rank the multiple sponsored offerings by a combination of values provided by one or more businesses.

13. A non-transitory computer-readable storage medium with instructions stored thereon to match sponsored game content to a location, the instructions comprising:

receiving a matching term and a negative term, wherein the matching term specifies a first location and a first ambiance suitable for a particular user or a game, wherein the negative term specifies a second location and a second ambiance unsuitable for the particular user or the game, wherein the first ambiance and the second ambiance each include a time of day, weather, or one or more qualities associated with the first location and the second location, respectively;

receiving location information associated with the particular user, wherein the location information includes current location information obtained from a global positioning system (GPS) through a wireless or wired network coupled to a user device, and planned location information obtained from at least one of a scheduling service and a presence service through the wireless or wired network coupled to the user device;

determining suitable game content based on the matching term, the negative term, and the location information, wherein determining the suitable game content comprises;

comparing the matching term and the location information to a first threshold;

in response to a determination that the first threshold is met or exceeded, comparing the negative term and the location information to a second threshold; and

approving game content as the suitable game content in response to a determination that the game content does not conflict with the negative term beyond the second threshold;

determining an offer content based on the location information; and

providing the suitable game content and the offer content.

14. The non-transitory computer-readable storage medium of claim 13, wherein the instructions further comprise:

employing the matching term to increase a likelihood of one of related backgrounds or recognized keys for an augmented reality (AR) based game, wherein the suitable ambiance includes at least one of;

lighting levels, local weather conditions, and surroundings.

15. A computing device to provide real-environment matched game content based at least partially on analyzed properties of potential locations, the computing device comprising:

a communication module;

a memory circuit that stores instructions; and

one or more processors coupled to the memory circuit, the one or more processors configured to execute;

a game content application configured to;

receive a matching term and a negative term, wherein the matching term specifies a first location and a first ambiance suitable for a particular user or a game, wherein the negative term specifies a second location and a second ambiance unsuitable for the particular user or the game, wherein the first ambiance and the second ambiance each include a time of day, weather, or one or more qualities associated with the first location and the second location, respectively;

receive location information associated with the articular user, wherein the location information includes current location information obtained from a global positioning system (GPS) through a wireless or wired network coupled to a user device, and planned location information obtained from at least one of a scheduling service and a presence service through the wireless or wired network coupled to the user device;

match a game genre against local descriptions to determine suitable game content based on the matching term, the negative term, and/or the location information, wherein the determination of the suitable game content comprises;

comparison of the matching term and the location information to a first threshold;

in response to a determination that the first threshold is met or exceeded, comparison of the negative term and the location information to a second threshold; and

approval of the matched game genre as the suitable game content in response to a determination that the matched game genre does not conflict with the negative term beyond the second threshold; and

provide the suitable game content; and

an offer content application configured to;

receive the suitable game content;

separate the location information from the suitable game content;

extract contextual information for matching with auction key values;

enable a plurality of businesses to bid for offer content through an auction; and

provide the offer content in conjunction with the suitable game content.

16. The computing device of claim 15, wherein the game content application is further configured to:

compare phrases from one of a search engine and/or local weather and time conditions to a game plot in order to match an environmental ambiance to game content.

17. The computing device of claim 15, wherein the game content application and the offer content application are further configured to:

employ a user travel related analysis to determine game content and the offer content.

18. The computing device of claim 15, wherein location based game content determination is one of an automatic confirmation or subject to a user confirmation.