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Systems and methods for matching and scoring sameness

  • US 9,680,868 B2
  • Filed: 09/04/2016
  • Issued: 06/13/2017
  • Est. Priority Date: 09/05/2015
  • Status: Active Grant
First Claim
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1. A computer-implemented method for analyzing a web site or mobile device app interaction, the method comprising acts of:

  • identifying an anchor value X from the web site or mobile device app interaction;

    identifying, in a record of the web site or mobile device app interaction, a data structure associated with an anchor type T of the anchor value X, wherein a plurality of anchor values of the anchor type T are divided into a plurality of buckets of anchor values, and wherein the anchor type T is selected from a group consisting of network address, account identifier, email address, phone number, credit card number, location, device characteristic, and device identifier;

    identifying a bucket B of the plurality of buckets of anchor values, wherein the anchor value X falls into the bucket B;

    operating on the data structure associated with the anchor type T to indicate that at least one anchor value from the bucket B has been observed in connection with the web site or mobile device app interaction;

    looking up the anchor value X in the data structure associated with the anchor type T to determine if the anchor value X has been stored in the data structure associated with the anchor type T;

    in response to determining that the anchor value X has not been stored in the data structure associated with the anchor type T, storing the anchor value X in the data structure associated with the anchor type T;

    using the data structure associated with the anchor type T to generate a score indicative of a level of risk associated with the web site or mobile device app interaction; and

    if the score is above a selected threshold, alerting an operator of a web site or mobile device app via which the web site or mobile device app interaction is conducted.

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