System and method for detecting and reporting online activity using real-time content-based network monitoring

  • US 9,680,946 B2
  • Filed: 06/15/2015
  • Issued: 06/13/2017
  • Est. Priority Date: 12/11/2000
  • Status: Expired due to Term
First Claim
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1. A computer programmed digital electrical tracking system apparatus connected to a user browser and a Web server on the Internet, the apparatus adapted to:

  • provide the user browser with a Web page containing a URL specifying both an address of the tracking system and information that specifies a URL on the Web server;

    upon receipt by the tracking system of a Web page request from the user browser, determine a Web server URL from the Web page request;

    identify and extract captured information indicating that the user browser has requested the Web server URL, the captured information stored within one or more databases;

    form parameter data based upon pre-determined selection parameters from the one or more databases;

    encode an original URL as part of the tracking system'"'"'s URL path to construct at least one rewritten URL;

    embed the rewritten URLs in a response such that a browser request to each of the rewritten embedded URLs is sent to the tracking system; and

    cause the Web page specified by the Web server URL to be returned to the user browser; and

    provide profiling and analysis of at least one session.

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