System to track engagement of media items
First Claim
Patent Images
1. A system comprising:
- a memory; and
at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising;
maintaining a geo-fence that encompasses a physical location of a proprietor, the geo-fence having a boundary and configured to provide access to a media item to client devices within the boundary of the geo-fence, the media item having access conditions;
detecting an exposure of a first user to the media item, the exposure including a display of an ephemeral message that includes the media item at a first client device of the first user;
tracking the first client device in response to the detecting the exposure of the first user;
detecting an access of the media item by the first client device, the access based on the first client device satisfying access conditions of the media item; and
calculating an engagement score of the media item based on the tracking the first client device and the access of the media item by the first client device.
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Abstract
An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.
42 Citations
18 Claims
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1. A system comprising:
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a memory; and at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising; maintaining a geo-fence that encompasses a physical location of a proprietor, the geo-fence having a boundary and configured to provide access to a media item to client devices within the boundary of the geo-fence, the media item having access conditions; detecting an exposure of a first user to the media item, the exposure including a display of an ephemeral message that includes the media item at a first client device of the first user; tracking the first client device in response to the detecting the exposure of the first user; detecting an access of the media item by the first client device, the access based on the first client device satisfying access conditions of the media item; and calculating an engagement score of the media item based on the tracking the first client device and the access of the media item by the first client device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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maintaining a geo-fence that encompasses a physical location of a proprietor, the geo-fence having a boundary and configured to provide access to a media item to client devices within the boundary of the geo-fence, the media item having access conditions; detecting an exposure of a first user to the media item, the exposure including a display of an ephemeral message that includes the media item at a first client device of the first user; tracking the first client device in response to the detecting the exposure of the first user; detecting an access of the media item by the first client device, the access based on the first client device satisfying access conditions of the media item; and calculating an engagement score of the media item based on the tracking the first client device and the access of the media item by the first client device. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
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maintaining a geo-fence that encompasses a physical location of a proprietor, the geo-fence having a boundary and configured to provide access to a media item to client devices within the boundary of the geo-fence, the media item having access conditions; detecting an exposure of a first user to the media item, the exposure including a display of an ephemeral message that includes the media item at a first client device of the first user; tracking the first client device in response to the detecting the exposure of the first user; detecting an access of the media item by the first client device, the access based on the first client device satisfying access conditions of the media item; and calculating an engagement score of the media item based on the tracking the first client device and the access of the media item by the first client device. - View Dependent Claims (16, 17, 18)
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Specification