Computational systems and methods for regulating information flow during interactions

• US 9,690,853 B2
• Filed: 11/17/2011
• Issued: 06/27/2017
• Est. Priority Date: 09/07/2011
• Status: Expired due to Fees

• Current Assignee: Elwha LLC (Intellectual Ventures LLC)
• Original Assignee: Elwha LLC (Intellectual Ventures LLC)
• Inventors: Lord, Robert W., Dyor, Matthew G., Malamud, Mark A., Davis, Marc E., Lu, Qi, Gates, William, Myhrvold, Nathan P., Huang, Xuedong, Nadella, Satya, Hyde, Roderick A., Reed, Daniel, Jung, Edward K. Y., Shum, Harry, Kare, Jordin T., Tegreene, Clarence T., Levien, Royce A., Wood, JR., Lowell L., Lord, Richard T.
• Primary Examiner(s): Shaw, Peling
• Application Number:
  US13/373,572
• Publication Number:
  US 20130060851A1
• Time in Patent Office: 2,049 Days
• Field of Search: 709204
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06Q 20/383 Anonymous user system
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 20/385 using an alias or single-use codes
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Methods, apparatuses, computer program products, devices and systems are described that carry out accepting at least one indication of an interaction involving at least one member of a network; creating a persona corresponding to the at least one member of a network, wherein the persona is at least partly based on the indication of an interaction; and presenting the persona for use in the interaction involving the at least one member of the network.

Claims

1. A personal information exposure reduction system, comprising:

circuitry configured for accepting at least one indication of an online financial transaction based at least partially on detecting a webpage presenting at least one of a checkout page, a shopping cart page, an e-commerce page, or an online auction bid page including at least one or more text entry fields of the detected page associated with requests for personal information;

circuitry configured for detecting at least one value of the online financial transaction associated with the webpage;

circuitry configured for determining an amount of personal information of a persona for use with the webpage based at least partially on the at least one value in accordance with exposing minimal personal information in completing the online financial transaction;

circuitry configured for creating the persona for use with the webpage based at least partially on the amount of personal information;

circuitry configured for attempting to complete the online financial transaction including at least populating at least one text entry field of the webpage with corresponding personal information of the persona; and

circuitry configured for determining whether the online financial transaction was successful and, if the online financial transaction was not successful, adding personal information to the persona and attempting to complete the online financial transaction including at least populating an additional text entry field of the webpage with the added personal information of the persona.

2. The personal information exposure reduction system of claim 1, wherein circuitry configured for accepting at least one indication of an online financial transaction based at least partially on detecting a webpage presenting at least one of a checkout page, a shopping cart page, an e-commerce page, or an online auction bid page including at least one or more text entry fields of the detected page associated with requests for personal information comprises:

circuitry configured to accept the at least one indication based at least partially on parsing at least one data stream received by at least one web application for at least some data indicative of the at least one of a checkout page, a shopping cart page, an e-commerce page, or an online auction bid page and indicative of the one or more text entry fields.

3. The personal information exposure reduction system of claim 1, wherein circuitry configured for determining an amount of personal information of a persona for use with the webpage based at least partially on the at least one value in accordance with exposing minimal personal information in completing the online financial transaction comprises:

circuitry configured for determining an amount of personal information contained by the persona for use with the webpage based at least partially on at least one dollar value category of at least one item being purchased in the online financial transaction.

4. The personal information exposure reduction system of claim 1, wherein circuitry configured for accepting at least one indication of an online financial transaction based at least partially on detecting a webpage presenting at least one of a checkout page, a shopping cart page, an e-commerce page, or an online auction bid page including at least one or more text entry fields of the detected page associated with requests for personal information comprises:

circuitry configured to accept at least one indication of an online financial transaction conducted via at least a web browser.

5. The personal information exposure reduction system of claim 1, wherein circuitry configured for accepting at least one indication of an online financial transaction based at least partially on detecting a webpage presenting at least one of a checkout page, a shopping cart page, an e-commerce page, or an online auction bid page including at least one or more text entry fields of the detected page associated with requests for personal information comprises:

circuitry configured to detect the at least one indication via at least one of an X/Y coordinate web page reader, a web page image reader, or a screen scraper.

6. The personal information exposure reduction system of claim 1, wherein circuitry configured for creating the persona for use with the webpage based at least partially on the amount of personal information comprises:

circuitry configured to obtain one or more elements of personal information corresponding to a user initiating the online financial transaction for use in the persona, including at least obtaining at least one element of personal information via accessing, via the internet, at least one bank account associated with the user to obtain the at least one element of personal information from the at least one bank account.

7. The personal information exposure reduction system of claim 1, wherein circuitry configured for determining an amount of personal information of a persona for use with the webpage based at least partially on the at least one value in accordance with exposing minimal personal information in completing the online financial transaction comprises:

circuitry configured for determining an amount of personal information of a persona for use with the webpage based at least partially on the at least one value, including at least correlating the at least one value with a persona-creation ruleset relating one or more values with a hierarchy of personal information in accordance with exposing minimal personal information in completing the online financial transaction.

8. The personal information exposure reduction system of claim 1, wherein circuitry configured for attempting to complete the online financial transaction including at least populating at least one text entry field of the webpage with corresponding personal information of the persona comprises:

circuitry configured to present the persona via a mobile device associated with a user at a vendor'"'"'s physical establishment for use in a purchase from the vendor.

9. The personal information exposure reduction system of claim 8, wherein circuitry configured to present the persona via a mobile device associated with a user at a vendor'"'"'s physical establishment for use in a purchase from the vendor comprises:

circuitry configured to transmit at least a portion of the persona at least partially via the mobile device, the mobile device capable of wirelessly interacting with the at least one of a checkout page, a shopping cart page, an e-commerce page, or an online auction bid page provided at least partially by a device reader at the vendor'"'"'s physical establishment.

10. The personal information exposure reduction system of claim 1, wherein circuitry configured for accepting at least one indication of an online financial transaction based at least partially on detecting a webpage presenting at least one of a checkout page, a shopping cart page, an e-commerce page, or an online auction bid page including at least one or more text entry fields of the detected page associated with requests for personal information comprises:

circuitry configured to accept at least one indication of an online financial transaction conducted by at least one of a robotic user or a real-world user.

11. The personal information exposure reduction system of claim 1, wherein the circuitry configured for accepting, the circuitry configured for detecting, the circuitry configured for determining an amount of personal information, the circuitry configured for creating, the circuitry configured for attempting, and the circuitry configured for determining whether the online financial transaction was successful are effected within a mobile device.

12. The personal information exposure reduction system of claim 1, wherein circuitry configured for creating the persona for use with the webpage based at least partially on the amount of personal information comprises:

circuitry configured for creating the persona for use with the webpage based at least partially on the amount of personal information and based at least partially on a vendor-specific persona database, including at least populating the persona based at least partially on at least some information from the vendor-specific persona database relating to what personal information is required by the vendor associated with the webpage.

13. The personal information exposure reduction system of claim 1, wherein circuitry configured for determining whether the online financial transaction was successful and, if the online financial transaction was not successful, adding personal information to the persona and attempting to complete the online financial transaction including at least populating an additional text entry field of the webpage with the added personal information of the persona comprises:

circuitry configured for detecting at least one indication of an approval of the online financial transaction by an interaction partner associated with the at least one of a checkout page, a shopping cart page, an e-commerce page, or an online auction bid page, including at least circuitry configured to parse the data stream associated with the online financial transaction for one or more words indicative of a successful transaction.

14. The personal information exposure reduction system of claim 1, wherein circuitry configured for determining whether the online financial transaction was successful and, if the online financial transaction was not successful, adding personal information to the persona and attempting to complete the online financial transaction including at least populating an additional text entry field of the webpage with the added personal information of the persona comprises:

circuitry configured for determining whether the online financial transaction was successful and, if the online financial transaction was not successful, revising the persona including at least populating an additional text entry field, the additional text entry field associated with at least one of red type or an asterisk, and attempting to complete the online financial transaction with the revised persona.

15. The personal information exposure reduction system of claim 1, wherein circuitry configured for detecting at least one value of the online financial transaction associated with the webpage comprises:

circuitry configured for detecting at least one value of the online financial transaction associated with the webpage at least partially via parsing a data stream associated with the online financial transaction for one or more numbers in proximity of at least one word indicative of the at least one value of the online financial transaction.

16. The personal information exposure reduction system of claim 1, wherein circuitry configured for detecting at least one value of the online financial transaction associated with the webpage comprises:

circuitry configured for accepting at least some markup language code from the webpage indicative of at least one dollar value of at least one purchase or at least one auction bid.

17. The personal information exposure reduction system of claim 1, wherein circuitry configured for determining an amount of personal information of a persona for use with the webpage based at least partially on the at least one value in accordance with exposing minimal personal information in completing the online financial transaction comprises:

circuitry configured for determining that an alias of a user associated with initiating the online financial transaction should be populated within the persona at least partially based on the at least one value.

18. The personal information exposure reduction system of claim 1, wherein circuitry configured for creating the persona for use with the webpage based at least partially on the amount of personal information comprises:

circuitry configured to obtain one or more elements of personal information corresponding to a user initiating the online financial transaction for use in the persona, including at least obtaining at least one element of personal information via accessing, via the internet, at least one social network account associated with the user to obtain the at least one element of personal information from the at least one social network account.

19. A personal information exposure reduction computer program product, comprising:

at least one non-transitory computer-readable medium including at least;

one or more instructions for accepting at least one indication of an online financial transaction based at least partially on detecting a webpage presenting at least one of a checkout page, a shopping cart page, an e-commerce page, or an online auction bid page, including at least one or more text entry fields of the detected page associated with requests for personal information;

one or more instructions for detecting at least one value of the online financial transaction associated with the webpage;

one or more instructions for determining an amount of personal information of a persona for use with the webpage based at least partially on the at least one value in accordance with exposing minimal personal information in completing the online financial transaction;

one or more instructions for creating the persona for use with the webpage based at least partially on the amount of personal information;

one or more instructions for attempting to complete the online financial transaction including at least populating at least one text entry field of the webpage with corresponding personal information of the persona; and

one or more instructions for determining whether the online financial transaction was successful and, if the online financial transaction was not successful, adding personal information to the persona and attempting to complete the online financial transcation including at least populating an additional text entry field of the webpage with the added personal information of the persona.

20. A personal information exposure reduction method, comprising:

accepting at least one indication of an online financial transaction based at least partially on detecting a webpage presenting at least one of a checkout page, a shopping cart page, an e-commerce page, or an online auction bid page including at least one or more text entry fields of the detected page associated with requests for personal information;

detecting at least one value of the online financial transaction associated with the webpage;

determining an amount of personal information of a persona for use with the webpage based at least partially on the at least one value in accordance with exposing minimal personal information in completing the online financial transaction;

creating the persona for use with the webpage based at least partially on the amount of personal information;

attempting to complete the online financial transaction including at least populating at least one text entry field of the webpage with corresponding personal information of the persona; and

determining whether the online financial transaction was successful and, if the online financial transaction was not successful, adding personal information to the persona and attempting to complete the online financial transaction including at least populating an additional text entry field of the webpage with the added personal information of the persona.