System generated context-based tagging of content items

• US 9,697,296 B2
• Filed: 03/03/2015
• Issued: 07/04/2017
• Est. Priority Date: 03/03/2015
• Status: Active Grant

• Current Assignee: University of Phoenix Incorporated
• Original Assignee: Apollo Education Group, Inc.
• Inventors: Navanageri, Shridhar, Maipady, Anil, Subashchandrabose, Sudhakar, Mooram, Raghavendra Reddy, Vattikonda, Narender
• Primary Examiner(s): Corrielus, Jean M
• Application Number:
  US14/636,426
• Publication Number:
  US 20160259862A1
• Time in Patent Office: 854 Days
• Field of Search: 707736
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]

Abstract

A method for selecting a tag for a content item includes obtaining a first content item; obtaining data associated with a first user; based on the data associated with the first user, selecting a first tag for the first content item; and generating a second content item comprising (a) at least a portion of the first content item and (b) the first tag.

Claims

1. A non-transitory computer readable medium comprising instructions which, when executed by one or more hardware processors, causes performance of operations comprising:

obtaining a first content item;

determining that at least a portion of the first content item is to be displayed to a first user;

responsive to determining that at least the portion of the first content item is to be displayed to the first user;

obtaining characteristics associated with the first user;

based on the characteristics associated with the first user, selecting a first tag for the first content item;

generating a second content item comprising (a) at least the portion of the first content item and (b) the first tag;

causing display of the second content item to the first user;

determining that at least the portion of the first content item is to be displayed to a second user;

responsive to determining that at least the portion of the first content item is to be displayed to the second user;

obtaining characteristics associated with the second user;

based on the characteristics associated with the second user, selecting a second tag for the first content item, the second tag being different from the first tag;

generating a third content item comprising (a) at least the portion of the first content item and (b) the second tag; and

causing display of the third content item to the second user.

2. The medium of claim 1, wherein the operations further comprise:

displaying one or more recommended actions based at least on the first content item and the characteristics associated with the first user.

3. The medium of claim 1, wherein selecting the first tag for the first content item is based on characteristics associated with at least two users.

4. The medium of claim 1, wherein the operations further comprise:

determining that the first content item is generated by a third user;

responsive to determining that the first content item is generated by the third user;

obtaining characteristics associated with the third user;

wherein the first tag is selected based further on the characteristics associated with the third user.

5. The medium of claim 4, wherein at least a portion of the characteristics associated with the first user is different from at least a portion of the characteristics associated with the second user.

6. The medium of claim 1, wherein the first tag is selected based further on characteristics associated with a third user, wherein the data associated with the third user is selected from data associated with a plurality of users based on an association between the third user and the first user.

7. The medium of claim 1, wherein the operations further comprise:

based on the characteristics associated with the first user, selecting a plurality of tags for the first content item;

wherein the second content item comprises the plurality of tags.

8. The medium of claim 1, wherein the operations further comprise:

based on the characteristics associated with the first user, selecting a ranked plurality of tags for the first content item; and

displaying at least a subset of the ranked plurality of tags.

9. The medium of claim 1, wherein the first content item is a message generated by a third user to publish online, and wherein the second content item comprises the first tag as a tag in a hashtag.

10. The medium of claim 1, wherein the second content item further comprises at least a portion of a fourth content item that is determined to be relevant to (a) the portion of the first content item or (b) the first tag.

11. The medium of claim 1, wherein the characteristics associated with the first user comprises one or more of:

characteristics of data previously published by the first user;

or

characteristics of data previously consumed by the first user.

12. The medium of claim 1, wherein the characteristics associated with the first user comprises one or more of:

a geographical region associated with the first user;

actions previously taken by the first user;

a characteristic associated with the first user;

or

a preference of the first user.

13. The medium of claim 1, wherein the operations further comprise:

prior to selecting the first tag for the first content item;

creating a profile for the first tag based at least on prior usage associated with the first tag;

wherein selecting the first tag for the first content item is further based on determining that the prior usage associated with the first tag is associated with at least the portion of the first content item.

14. The medium of claim 1, wherein the operations further comprise:

displaying information associated with the first tag.

15. The medium of claim 1, wherein the first tag is selected based further on a third tag that was selected for the first content item.

16. The medium of claim 1, wherein selecting the first tag for the first content item comprises:

selecting the first tag for the first content item, based on the characteristics associated with the first user, to replace a third tag that was selected for the first content item prior to selection of the first tag.

17. The medium of claim 1, wherein the operations further comprise publishing the second content item.

18. The medium of claim 1, wherein selecting the first tag comprises avoiding selecting of one or more tags on a blacklist associated with the first user.

19. The medium of claim 1, wherein the first user and the second user are different than a third user that generated the first content item.

20. A method comprising:

obtaining a first content item;

determining that at least a portion of the first content item is to be displayed to a first user;

responsive to determining that at least the portion of the first content item is to be displayed to the first user;

obtaining characteristics associated with the first user;

based on the characteristics associated with the first user, selecting a first tag for the first content item;

generating a second content item comprising (a) at least the portion of the first content item and (b) the first tag;

causing display of the second content item to the first user;

determining that at least the portion of the first content item is to be displayed to a second user;

responsive to determining that at least the portion of the first content item is to be displayed to the second user;

obtaining characteristics associated with the second user;

based on the characteristics associated with the second user, selecting a second tag for the first content item, the second tag being different from the first tag;

generating a third content item comprising (a) at least the portion of the first content item and (b) the second tag; and

causing display of the third content item to the second user;

wherein the method is performed by at least one device including a hardware processor.

21. A system comprising:

at least one device including a hardware processor;

the system being configured to perform operations comprising;

obtaining a first content item;

determining that at least a portion of the first content item is to be displayed to a first user;

responsive to determining that at least the portion of the first content item is to be displayed to the first user;

obtaining characteristics associated with the first user;

based on the characteristics associated with the first user, selecting a first tag for the first content item;

generating a second content item comprising (a) at least the portion of the first content item and (b) the first tag;

causing display of the second content item to the first user;

determining that at least the portion of the first content item is to be displayed to a second user;

responsive to determining that at least the portion of the first content item is to be displayed to the second user;

obtaining characteristics associated with the second user;

based on the characteristics associated with the second user, selecting a second tag for the first content item, the second tag being different from the first tag;

generating a third content item comprising (a) at least the portion of the first content item and (b) the second tag; and

causing display of the third content item to the second user.