System and method for website personalization from survey data

• US 9,715,694 B2
• Filed: 02/13/2014
• Issued: 07/25/2017
• Est. Priority Date: 10/10/2013
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: McLaughlin, Michael, Kamdar, Tapan
• Primary Examiner(s): Baderman, Scott
• Assistant Examiner(s): Velez-Lopez, Mario M
• Application Number:
  US14/180,215
• Publication Number:
  US 20150106687A1
• Time in Patent Office: 1,258 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for the generation of candidate domain names and potential website content are presented. The method includes receiving, by at least one server communicatively coupled to a network, a request to access or purchase access to a software application, the request being received from a user. Keywords associated with at least one of the user, a website of the user, and a business of the user may be generated and a candidate domain name relevant to the keywords may be generated. A drill-down survey may be presented to collect information from the user that the user thinks is relevant to the generation of a candidate domain name or potential website content. The survey responses are aggregated and then analyzed to generate one or more candidate domain names and/or to suggest potential website content.

Claims

1. A method, comprising:

presenting, to a user by at least one server communicatively coupled to a network, a drill-down survey comprising one or more questions wherein each of the questions corresponds to a node in a tree structure, wherein the tree structure comprises parent nodes and child nodes of the parent nodes, and wherein each question corresponding to one of the child nodes is more specific than the question corresponding to each of that child node'"'"'s parent nodes;

parsing, by the at least one server, responses to the questions from the user into a first plurality of keywords associated with at least one of the user, a website of the user, and a business of the user;

determining, by the at least one server from one or more of the responses, a third party data source identified by the user, the third party data source being remote from the at least one server and accessible by the at least one server via the network;

receiving, by the at least one server from the user, an authorization for the at least one server to access the third party data source using a third party account of the user;

obtaining, by the at least one server, additional data about the user from the third party data source, the additional data being obtainable from the third party data source only using the third party account;

parsing, by the at least one server, the additional data about the user from the third party data source into a second plurality of keywords;

generating, by the at least one server, a keyword basket comprising the first plurality of keywords and the second plurality of keywords;

generating, by the at least one server, a candidate domain name relevant to the first plurality of keywords and to the additional data by combining keywords in the keyword basket into a root name of the candidate domain name; and

displaying, to the user by the at least one server, a user interface including the candidate domain name, the user interface enabling the user to register the candidate domain name.

2. The method of claim 1, wherein the user interface is displayed within a software application.

3. The method of claim 2, wherein the software application includes a website builder application, a website hosting application, an advertising application, a storage application, or an email application.

4. The method of claim 1, wherein the additional data comprises information associated with at least one of the user, a website of the user, and a business of the user.

5. The method of claim 1, wherein one or more of the questions is an open-ended question.

6. The method of claim 5, wherein presenting the drill-down survey comprises displaying one of a text box and a text area in which the user enters the response to the open-ended question.

7. The method of claim 5, wherein one or more of the questions has a plurality of pre-formatted responses.

8. The method of claim 5, further comprising:

generating, by the at least one server, a suggestion for potential website content to be included on a website of the user, the potential website content being relevant to the keywords; and

displaying the suggestion in the user interface.

9. The method of claim 5, further comprising generating one or more of the questions for the drill-down survey from a corpus of information.

10. The method of claim 9, wherein the corpus of information comprises data obtained from a source of publicly available data.

11. A system, comprising:

at least one server computer in communication with a network, the at least one server computer including a processor configured to;

present, to a user of the network, a drill-down survey comprising one or more questions wherein the questions are arranged into one or more tree structures and each of the questions corresponds to a node in one of the one or more tree structures, wherein each of the one or more tree structures comprises parent nodes and child nodes of the parent nodes, and wherein each question corresponding to one of the child nodes is more specific than the question corresponding to each of that child node'"'"'s parent nodes;

parse responses of the user to the questions into a first plurality of keywords associated with at least one of the user, a website of the user, and a business of the user;

determine, from one or more of the responses, a third party data source identified by the user, the third party data source being remote from the at least one server computer and accessible by the at least one server computer via the network;

receive from the user an authorization for the at least one server computer to access the third party data source using a third party account of the user;

obtain additional data about the user from the third party data source, the additional data being obtainable using the third party account;

parse the additional data about the user from the third party data source into a second plurality of keywords;

generate a keyword basket comprising the first plurality of keywords and the second plurality of keywords; and

generate at least one of a candidate domain name relevant to the first plurality of keywords and to the additional data by combining keywords in the keyword basket into a root name of the candidate domain name, and a suggestion for potential website content relevant to the keywords and to the additional data.

12. The system of claim 11, wherein one of the questions comprises a request for the user to authorize the processor to access the third party data source.

13. The system of claim 11, further comprising a database storing a corpus of information, the processor being further configured to access the database and generate one or more of the questions from the corpus of information.

14. The system of claim 11, further comprising a database storing the questions in the one or more tree structures.

15. A method, comprising:

receiving, from a user by at least one server computer communicatively coupled to a network, a first plurality of keywords from responses to one or more questions wherein the questions are arranged into one or more tree structures and each of the questions corresponds to a node in one of the one or more tree structures, wherein each of the one or more tree structures comprises parent nodes and child nodes of the parent nodes, and wherein each question corresponding to one of the child nodes is more specific than the question corresponding to each of that child node'"'"'s parent nodes;

determining, by the at least one server computer, a third party data source identified by the user, the third party data source being remote from the at least one server computer and accessible by the at least one server computer via the network;

receiving, by the at least one server computer from the user, an authorization for the at least one server computer to access the third party data source using a third party account of the user;

obtaining, by the at least one server computer, additional data about the user from the third party data source, the additional data being obtainable using the third party account;

parsing, by the at least one server computer, the additional data about the user from the third party data source into a second plurality of keywords;

generating, by the at least one server computer, a keyword basket comprising the first plurality of keywords and the second plurality of keywords;

generating, by the at least one server computer, candidate domain names relevant to the first plurality of keywords and to the additional data by combining keywords in the keyword basket into a root name of the candidate domain name; and

displaying, to the user by the at least one server computer, a user interface including one or more of the candidate domain names, the user interface enabling the user to register one or more of the candidate domain names.

16. The method of claim 15, wherein the one or more keywords include a name of a business of the user and one or both of an industry and a vertical market of the business.

17. A method, comprising:

presenting, to a user by at least one server communicatively coupled to a network, one or more questions wherein the questions are arranged into one or more tree structures and each of the questions corresponds to a node in one of the one or more tree structures, wherein each of the one or more tree structures comprises parent nodes and child nodes of the parent nodes, and wherein each question corresponding to one of the child nodes is more specific than the question corresponding to each of that child node'"'"'s parent nodes;

receiving, by the at least one server, responses to the one or more questions from the user;

parsing, by the at least one server, the responses to the questions from the user into a first plurality of keywords associated with the user;

determining, by the at least one server from one or more of the responses, a third party data source identified by the user, the third party data source being remote from the at least one server and accessible by the at least one server via the network;

receiving, by the at least one server from the user, an authorization for the at least one server to access the third party data source using a third party account of the user;

obtaining, by the at least one server, additional data about the user from the third party data source, the additional data being obtainable using the third party account;

parsing, by the at least one server, the additional data about the user from the third party data source into a second plurality of keywords;

generating a keyword basket comprising the first plurality of keywords and the second plurality of keywords;

generating, by the at least one server, a candidate domain name relevant to the responses to the one or more questions by combining keywords in the keyword basket into a root name of the candidate domain name; and

displaying, to the user by the at least one server, a user interface including the candidate domain name, the user interface enabling the user to register the candidate domain name.

18. The method of claim 17, wherein the responses to the one or more questions include a name of a business of the user and one or both of an industry and a vertical market of the business.