Multi-level architecture for image display

• US 9,720,883 B2
• Filed: 11/11/2014
• Issued: 08/01/2017
• Est. Priority Date: 06/29/2007
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Sakamoto, Ares, Kan, Chi Ming
• Primary Examiner(s): TITCOMB, WILLIAM D
• Application Number:
  US14/538,749
• Publication Number:
  US 20160055129A1
• Time in Patent Office: 994 Days
• Field of Search: 715764
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/2866 Architectures; Arrangements
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A system and method for providing the dynamic display of content and related advertisements are provided. The advertisements are displayed based on predetermined customer types. A network resource, such as Web page, can include a plurality of dynamic content modules. Depending on the available display area and additional display criteria, each dynamic content module displays a subset content and related advertisements. Each dynamic content module corresponds to an integration of multiple layers of content, such as text, graphics, and image rendering information.

Claims

1. A computer-implemented method for displaying content, the method comprising:

obtaining a content-scalable dynamic content module based, at least in part, on a content request associated with a user, wherein the content-scalable dynamic content module comprises a plurality of layers presenting content corresponding to the content request; and

transmitting the content-scalable dynamic content module to a user device associated with the user wherein the content of the content-scalable dynamic content module is displayed in a display area of the user device, wherein an amount of the content displayed is dynamically determined on the user device at a time the content is rendered and based, at least in part, on a relative position of two or more overlapping layers of the plurality of layers, and wherein the relative position is determined based, at least in part, on a size of the display area of the user device.

2. The computer-implemented method of claim 1, wherein the content-scalable dynamic content module further comprises display rules for displaying individual layers of the plurality of layers on the user device.

3. The computer-implemented method of claim 2, wherein the content-scalable dynamic content module further comprises executable code corresponding to the display rules.

4. The computer-implemented method of claim 2, wherein the display rules are evaluated on the user device at the time the content is rendered.

5. The computer-implemented method of claim 1, wherein the size of the display area is dependent, at least in part, on other content displayed on the user device.

6. The computer-implemented method of claim 1, wherein the plurality of layers include at least one of a text layer, transparency layer, image layer, or background layer.

7. The computer-implemented method of claim 6, wherein the text layer is positioned on top of the transparency layer and the transparency layer is positioned on top of the image layer when rendered for display on the user device.

8. The computer-implemented method of claim 6, wherein the transparency layer comprises a plurality of transparency sections, each transparency section having a different opacity.

9. The computer-implemented method of claim 6, wherein the transparency layer includes opacity that continuously and gradually increases from one end of the transparency layer to an opposite end of the transparency layer.

10. A system comprising:

a data store configured to at least store computer-executable instructions; and

a hardware processor in communication with the data store, the hardware processor configured to execute the computer-executable instructions to at least;

obtain a content-scalable dynamic content module based, at least in part, on a content request associated with a user, wherein the content-scalable dynamic content module comprises a plurality of layers presenting content corresponding to the content request; and

transmit the content-scalable dynamic content module to a user device associated with the user wherein the content of the content-scalable dynamic content module is displayed in a display area of the user device, wherein an amount of the content displayed is dynamically determined on the user device at a time the content is rendered and based, at least in part, on a relative position of respective portions of content included in two or more overlapping layers of the plurality of layers, and wherein the relative position of the respective portions of content is determined based, at least in part, on a size of the display area of the user device.

11. The system of claim 10, wherein the content-scalable dynamic content module is created based on a template.

12. The system of claim 10, wherein the content-scalable dynamic content module includes executable code.

13. The system of claim 12, wherein the executable code is executed on the user device to obtain display rules for displaying individual layers of the plurality of layers on the user device.

14. The system of claim 10, wherein the hardware processor is further configured to transmit to the user device display rules for displaying individual layers of the plurality of layers on the user device.

15. The system of claim 10, wherein the content of the content-scalable dynamic content module includes advertisement related to the content request associated with the user.

16. A non-transitory computer readable storage medium storing computer executable instructions that when executed by a processor perform operations comprising:

obtaining a content-scalable dynamic content module based, at least in part, on a content request associated with a user, wherein the content-scalable dynamic content module comprises a plurality of layers presenting content corresponding to the content request;

transmitting the content-scalable dynamic content module to a user device associated with the user; and

causing displaying, in a display area of the user device, at least a portion of the content of the content-scalable dynamic content module, wherein an amount of the content displayed is dynamically determined on the user device at a time the at least a portion of the content is rendered and based, at least in part, on a relative position of respective content elements included in two or more overlapping layers of the plurality of layers, and wherein the relative position of the respective content elements is determined based, at least in part, on a size of the display area of the user device.

17. The non-transitory computer readable storage medium of claim 16, wherein the operations further comprise causing evaluation of display rules for displaying individual layers of the plurality of layers on the user device at the time the content is rendered.

18. The non-transitory computer readable storage medium of claim 16, wherein the size of the display area is dependent, at least in part, on other content displayed on the user device.

19. The non-transitory computer readable storage medium of claim 16, wherein the plurality of layers include at least one of a text layer, transparency layer, image layer, or background layer.

20. The non-transitory computer readable storage medium of claim 16, wherein the operations further comprise generating the content-scalable dynamic content module at a time of receiving the content request.