Augmented reality virtual content platform apparatuses, methods and systems

• US 9,721,394 B2
• Filed: 05/04/2016
• Issued: 08/01/2017
• Est. Priority Date: 08/22/2012
• Status: Active Grant

• Current Assignee: Snaps Media, Inc.
• Original Assignee: Snaps Media, Inc.
• Inventors: Rosenthal, Vivian, Rakovitsky, Dmitry, Bone, Steven Austin
• Primary Examiner(s): WANG, JIN CHENG
• Application Number:
  US15/146,533
• Publication Number:
  US 20160292926A1
• Time in Patent Office: 454 Days
• Field of Search: 345633, 705 1472, 705 1473, 455466
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G06V 20/30 in albums, collections or shared content, e.g. social network photos or video
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 23/632 for displaying or modifying preview images prior to image capturing, e.g. variety of image resolutions or capturing parameters
• CPC Class Codes: H04N 23/661 Transmitting camera control signals through networks, e.g. control via the Internet
• CPC Class Codes: H04N 5/262 Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects

Abstract

The AUGMENTED REALITY VIRTUAL CONTENT PLATFORM APPARATUSES, METHODS AND SYSTEMS (“ARV”) provides a photo driven ad-platform that transforms digital media placements into immersive and immediately shareable brand-consumer engagements via GPS-linked virtual photo components instantiated on a user mobile device. Within embodiments, users may create and share photographs augmented with brands or other images and accompanying messages on various social networks using their Smartphones or tablets to earn rewards. In one implementation, merchants and/or advertisers may populate the mobile augmented reality space as fans and consumers may share their photos on social networks and spread the word virally.

Claims

1. A system comprising:

a memory to store a plurality of augmented image overlays; and

a processor, operatively coupled to the memory, to;

identify attributes of an image captured by a first client device associated with a social network, the attributes comprising a geo-location of the first client device when the image is captured;

select augmented image overlays based on the attributes associated with the image and the first client device, the augmented image overlays comprise brand data of a campaign that is supplied based on a bid from a merchant;

wherein the bid represents a request from the merchant for exclusivity from further merchant bidding to inject brand data into the augmented image overlays for a time duration of the campaign as specified by the merchant;

determine that location data associated with the augmented image overlays corresponds to the geo-location associated with the first client device;

provide the augmented image overlays associated with the geo-location to the first client device, each of the augmented image overlays to be injected as a selectable overlay on top of the image to augment the image as presented on a display of the first client device, wherein the augmented image overlays are displayed in a scrollable list at the display in which each of the augmented image overlays is not presented overlaid on the image prior to being selected by a user to inject into the image;

receive a selection of at least one augmented image overlay of the augmented image overlays; and

post the image with the at least one augmented image overlay associated with the selection to a second client device of the social network.

2. The system of claim 1, wherein the attributes comprise an object captured in the image.

3. The system of claim 1, wherein the attributes comprise a physical scene captured in the image.

4. The system, of claim 1, wherein the augmented image overlays are related to an event at the geo-location associated with the first client device.

5. The system of claim 1, wherein the augmented image overlays are to be injected into the image in response to a user gesture being applied to the image at the display of the first client device.

6. The system of claim 1, wherein the augmented image overlays comprises brand data for a campaign associated with the geo-location of the first client device.

7. The system of claim 1, wherein the selection comprises the processing to drag the at least one of the augmented image overlays from a user scrollable list at the display of the first client device onto the image in response to a user hand gesture at the display.

8. The system of claim 1, wherein the processor is further to receive snapback responses based on reposting of the image with the at least one augmented image overlay by one or more client devices of the social network, wherein the snapback responses to quantify user interest in the at least one augmented image overlay.

9. A method comprising:

identifying, by a processor, attributes of an image captured by a first client device associated with a social network, the attributes comprising a geo-location of the first client device when the image is captured;

selecting, by the processor, augmented image overlays based on the attributes associated with the image and the first client device, the augmented image overlays comprise brand data of a campaign that is supplied based on a bid from a merchant;

wherein the bid represents a request from the merchant for exclusivity from further merchant bidding to inject brand data into the augmented image overlays for a time duration of the campaign as specified by the merchant;

determining, by the processor, location data associated with the augmented image overlays corresponds to the geo-location associated with the first client device;

providing, by the processor, the augmented image overlays associated with the geo-location to the first client device, each of the augmented image overlays to be injected as a selectable overlay on top of the image to augment the image as presented on a display of the first client device, wherein the augmented image overlays are displayed in a scrollable list at the display in which each of the augmented image overlays is not presented overlaid on the image prior to being selected by a user to inject into the image;

receiving a selection of at least one augmented image overlay of the augmented image overlays; and

posting, by the processor, the image with the at least one augmented image overlay associated with the selection to a second client device of the social network.

10. The method of claim 9, wherein the attributes comprise an object captured in the image.

11. The method of claim 9, wherein the attributes comprise a physical scene captured in the image.

12. The method of claim 9, wherein the augmented image overlays are to be injected into the image in response to a user gesture being applied to the image at the display of the first client device.

13. The method of claim 9, wherein the augmented image overlays comprises brand data for a campaign associated with the geo-location of the first client device.

14. A non-transitory computer-readable storage medium comprising instructions that when executed, by a processing device, cause the processing device to:

identify, by the processing device, attributes of an image captured by a first client device associated with a social network, the attributes comprising a geo-location of the first client device when the image is captured;

select augmented image overlays based on the attributes associated with the image and the first client device, the augmented image overlays comprise brand data of a campaign that is supplied based on a bid from a merchant, wherein the bid represents a request from the merchant for exclusivity from further merchant bidding to inject brand data into the augmented image overlays for a time duration of the campaign as specified by the merchant;

determine that location data associated with the augmented image overlays corresponds to the geo-location associated with the first client device;

provide the augmented image overlays associated with the geo-location to the first client device, each of the augmented image overlays to be injected as a selectable overlay on top of the image to augment the image as presented on a display of the first client device, wherein the augmented image overlays are displayed in a scrollable list at the display in which each of the augmented image overlays is not presented overlaid on the image prior to being selected by a user to inject into the image;

receive a selection of at least one augmented image overlay of the augmented image overlays; and

post the image with the at least one augmented image overlay associated with the selection to a second client device of the social network.

15. The non-transitory computer-readable storage medium of claim 14, wherein the attributes comprise an object captured in the image.

16. The non-transitory computer-readable storage medium of claim 14, wherein the attributes comprise a physical scene captured in the image.

17. The non-transitory computer-readable storage medium of claim 14, wherein the augmented image overlays are related to an event at the geo-location associated with the first client device.

18. The non-transitory computer-readable storage medium of claim 14, wherein the augmented image overlays are to be injected into the image in response to a user gesture being applied to the image at the display of the first client device.