Prioritized content transmission

• US 9,723,067 B2
• Filed: 02/19/2016
• Issued: 08/01/2017
• Est. Priority Date: 03/28/2012
• Status: Expired due to Fees

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Hill, Peter F., Hayden, Andrew Lynch, Young, Samuel J., Trahan, Matthew L.
• Primary Examiner(s): NDIAYE, CHEIKH T
• Application Number:
  US15/048,817
• Publication Number:
  US 20160173576A1
• Time in Patent Office: 529 Days
• CPC Class Codes: H04L 43/08 Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/567 Integrating service provisioning from a plurality of service providers
• CPC Class Codes: H04L 67/568 Storing data temporarily at an intermediate stage, e.g. caching
• CPC Class Codes: H04L 67/61 taking into account QoS or priority requirements

Abstract

Features are provided for facilitating prioritized transmission of content between content providers and content requesters. A content provider or intermediary entity obtains prioritization rules for transmitting network resources, such as resources embedded in or otherwise associated with web pages. The prioritization rules can be general rules applying to the transmission of all network resources or a large number thereof, or they can be customized for a specific network resource or small group thereof. The prioritization rules can be applied to the relative bandwidth utilization or data transfer rates of network resources. The relative bandwidth utilization or data transfer rates can be adjusted in response to network or user events.

Claims

1. A system for prioritized transmission of network resources, the system comprising:

a network computing component comprising one or more server computing devices, wherein server computing devices of the one or more server computing devices include a processor and memory and executing computer-readable instructions;

the network computing component comprising an instantiated browser application in communication, over a network connection, with a browser application of a client computing device, wherein the network computing component is operable to;

receive, from the client computing device, a request for a network resource hosted by a content provider, wherein the network resource comprises a first embedded resource and a second embedded resource;

identify processing of the first and second embedded resources, wherein the first embedded resource is determined to be processed in the browser application of the client computing device, and wherein the second embedded resource is determined to be processed, at least in part, in the instantiated browser application;

process, in the instantiated browser application, at least a part of the second embedded resource to obtain a browser processing result of the second embedded resource prior to rendering on the browser application of the client computing device;

obtain prioritization rules for transmitting the first embedded resource and the browser processing result of the second embedded resource to the browser application of the client computing device, wherein the prioritization rules specify priorities at which the first embedded resource and the browser processing result should be transmitted to the client computing device; and

transmit, over the network connection, the first embedded resource and the browser processing result of the second embedded resource to the browser application of the client computing device according to the prioritization rules.

2. The system of claim 1, wherein the prioritization rules specify a higher priority for transmitting the first embedded resource than for transmitting the browser processing result of the second embedded resource.

3. The system of claim 2, wherein the network computing component obtains the browser processing result of the second embedded resource and transmits at least a portion of the first embedded resource substantially simultaneously.

4. The system of claim 1, wherein the prioritization rules further specify relative priorities at which the browser processing result of the second embedded resource and the second embedded resource should be transmitted to the client computing device.

5. The system of claim 4, wherein the network computing component is further operable to transmit, over the network connection, the second embedded resource to the browser application of the client computing device according to the prioritization rules.

6. The system of claim 1, wherein the relative priorities are based at least in part on an analysis of historical processing measurements of the browser application of the client computing device.

7. The system of claim 1, wherein the prioritization rules further specify a bandwidth for transmitting the first embedded resource, and wherein the network computing component operable to transmit the first embedded resource and the browser processing result of the second embedded resource according to the prioritization rules is operable to:

determine that an available bandwidth of the network connection comprises the specified bandwidth and an excess bandwidth;

transmit, over the network connection, the first embedded resource to the browser application of the client computing device using the specified bandwidth; and

transmit, over the network connection, the browser processing result to the browser application of the client computing device using the excess bandwidth,

wherein the first embedded resource and at least a portion of the browser processing result are transmitted substantially simultaneously.

8. A computer-implemented method for prioritized transmission of network content, the computer-implemented method under control of computing hardware executing specific instructions, the computer-implemented method comprising:

receiving, by a network computing component, a request for network content from a client computing device, the network content comprising a plurality of content objects, wherein the network computing component comprises an instantiated browser application in communication, over a network connection, with a browser application of the client computing device;

obtaining, by the instantiated browser application of the network computing component, the plurality of content objects;

processing, by the instantiated browser application of the network computing component, at least one content object of the plurality of content objects to generate a browser processing result of the at least one content object prior to rendering on the browser application of the client computing device, wherein the processing is based on a determination that the at least one content object is to be processed in the instantiated browser application of the network computing component and a first portion of the plurality of content objects is to be processed in the browser application of the client computing device;

obtaining, by the instantiated browser application of the network computing component, prioritization rules for transmitting the plurality of content objects and the browser processing result of the at least one content object to the browser application of the client computing device;

determining, by the instantiated browser application of the network computing component, a prioritization for transmitting the plurality of content objects and the browser processing result of the at least one content object in accordance with the prioritization rules; and

transmitting, by the instantiated browser application of the network computing component, at least the first portion of the plurality of content objects and the browser processing result of the at least one content object to the browser application of the client computing device according to the prioritization.

9. The computer-implemented method of claim 8 further comprising:

obtaining, by the network computing component, interaction data from the client computing device;

determining, by the network computing component, an updated prioritization for transmitting the plurality of content objects based at least in part on the prioritization rules and the interaction data; and

transmitting, by the network computing component, at least a second portion of the plurality of content objects and the browser processing result of the at least one content object to the browser application of the client computing device in accordance with the updated prioritization.

10. The computer-implemented method of claim 9, wherein the interaction data is indicative of interaction with the browser processing result of the at least one content object.

11. The computer-implemented method of claim 10, wherein the updated prioritization specifies an updated priority for transmission of the at least one content object.

12. The computer-implemented method of claim 8, wherein the prioritization rules identify at least a first set of content objects and a second set of content objects within the plurality of content objects, and wherein the prioritization rules specify relative prioritizations of the first set of content objects and the second set of content objects.

13. The computer-implemented method of claim 12, wherein the prioritization specifies transmitting the first set of content objects prior to the second set of content objects.

14. The computer-implemented method of claim 12, wherein the second set of content objects includes the at least one content object.

15. The computer-implemented method of claim 14 further comprising:

obtaining, by the network computing component, interaction data from the client computing device;

determining, by the network computing component, that the interaction data is indicative of interaction with the browser processing result of the at least one content object;

removing the at least one content object from the second set of content objects; and

adding the at least one content object to the first set of content objects.

16. A system for prioritizing transmission of network resources to a client computing device, the system comprising:

a data store configured to store embedded resources; and

a network computing component comprising one or more server computing devices, the network computing component comprising an instantiated browser application in communication with a browser application of a client computing device, wherein the network computing component is operable to;

receive a request, from the client computing device, for a network resource hosted by a content provider, wherein the network resource comprises a plurality of embedded resources;

determine that a first embedded resource within the plurality of embedded resources is to be processed, at least in part, in the instantiated browser application of the network computing component and a second embedded resource within the plurality of embedded resources is to be processed in the browser application of the client computing device;

process the first embedded resource in the instantiated browser application to generate a browser processing result of the first embedded resource for prior to rendering on the browser application of the client computing device;

obtain prioritization rules for transmitting the second embedded and the browser processing result of the first embedded resource to the browser application of the client computing device, wherein the prioritization rules are based at least in part on previously transmitted embedded resources; and

transmit the second embedded resources and the browser processing result of the first embedded resource to the browser application of the client computing device according to the prioritization rules.

17. The system of claim 16, wherein the previously transmitted embedded resources include at least one embedded resource of the plurality of embedded resources.

18. The system of claim 16, wherein the data store is further configured to store at least one of prioritization rules and performance metrics.

19. The system of claim 18, wherein the network computing component is further operable to:

obtain, from the client computing device, performance metrics associated with at least one embedded resource within the plurality of embedded resources; and

store the at least one embedded resource and the associated performance metrics in the data store.

20. The system of claim 18, wherein the network computing component is further operable to:

determine a prioritization rule for transmitting the at least one embedded resource; and

store the prioritization rule in the data store.