Media content synchronized advertising platform apparatuses and systems
First Claim
1. A media content based advertising system, comprising:
- a memory;
a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to;
provide TV program schedule listing data including a plurality of ad tags to a user mobile device,receive a user media program selection message from the user mobile device;
retrieve an ad tag associated with the user selected media program from the TV program schedule listing data;
identify the advertised item embedded in the media program based on the retrieved ad tag;
determine an available ad template associated with the retrieved ad tag;
generate an ad for the embedded advertised item based on the available ad template; and
provide the generated ad to the user mobile device based on a timestamp of the ad tag.
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Abstract
The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into channel-synchronized product placement advertisement. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: providing TV program schedule listing data including a plurality of ad tags to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; identifying an advertised item embedded in the media program based on the retrieved ad tag; determining an available ad template associated with the retrieved ad tag; generating an ad for the embedded advertised item based on the available ad template; and providing the generated ad to the user mobile device based on a timestamp of the ad tag.
151 Citations
57 Claims
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1. A media content based advertising system, comprising:
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a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to; provide TV program schedule listing data including a plurality of ad tags to a user mobile device, receive a user media program selection message from the user mobile device; retrieve an ad tag associated with the user selected media program from the TV program schedule listing data; identify the advertised item embedded in the media program based on the retrieved ad tag; determine an available ad template associated with the retrieved ad tag; generate an ad for the embedded advertised item based on the available ad template; and provide the generated ad to the user mobile device based on a timestamp of the ad tag. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A media content based advertising processor-readable non-transitory medium storing processor-executable instructions to:
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provide TV program schedule listing data including a plurality of ad tags to a user mobile device; receive a user media program selection message from the user mobile device; retrieve an ad tag associated with the user selected media program from the TV program schedule listing data; identify the advertised item featured in the media program based on the retrieved ad tag; determine an available ad template associated with the retrieved ad tag; generate an ad for the embedded advertised item based on the available ad template; and provide the generated ad to the user mobile device based on a timestamp of the ad tag. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. A processor-implemented media content based advertising system, comprising:
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means to provide TV program schedule listing data including a plurality of ad tags to a user mobile device, means to receive a user media program selection message from the user mobile device; means to retrieve an ad tag associated with the user selected media program from the TV program schedule listing data; means to identify the advertised item featured in the media program based on the retrieved ad tag; means to determine an available ad template associated with the retrieved ad tag; means to generate an ad for the embedded advertised item based on the available ad template; and means to provide the generated ad to the user mobile device based on a timestamp of the ad tag. - View Dependent Claims (40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57)
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Specification