Systems and methods for identifying and delivering tailored content based upon a service dialog

• US 9,734,516 B2
• Filed: 01/29/2016
• Issued: 08/15/2017
• Est. Priority Date: 03/14/2013
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Williams, Troy P.
• Primary Examiner(s): Allen, William
• Assistant Examiner(s): LOHARIKAR, ANAND R
• Application Number:
  US15/010,929
• Publication Number:
  US 20160162941A1
• Time in Patent Office: 564 Days
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06Q 10/06316 Sequencing of tasks or work
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 20/123 Shopping for digital content
• CPC Class Codes: G06Q 20/325 using wireless networks
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0621 Item configuration or customization
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/51 : Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/535 : Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 : Services making use of location information
• CPC Class Codes: H04W 4/14 : Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]

Abstract

The present disclosure identifies and/or delivers tailored content based upon a service dialog. For example, the systems may receive a request for tailored content, facilitate a service dialog to obtain information related to the request, and communicate a plurality of tailored content based upon the information related to the request. Further, the systems may identify tailored content based upon a consumer profile, communicate the tailored content to a web client, and/or receive a selection of the tailored content. Further still, the systems may modify a magazine (e.g., content that is presented electronically) based upon tailored content.

Claims

1. A method, comprising:

embedding, by a first computer-based system, tailored content with at least one of a hyperlink or a uniform resource locator (URL) for each tailored option of the tailored content, the at least one of hyperlink or URL configured to cause retrieval, by a browser, of a website associated with the respective tailored option;

displaying, by the first computer-based system, the tailored content,

wherein the tailored content is based on a reminder and consumer preferences of a consumer,

participating, by the first computer-based system and in response to the reminder, in a custom service dialog to provide information associated with the reminder,

displaying, by the first computer-based system, tailored options related to the reminder, the consumer preferences and the tailored content; and

receiving, by the first computer-based system, a selection of the tailored options,

wherein the consumer preferences are ranked based upon highest percentage, spending amount, frequency of a behavior, and a weighting factor.

2. The method of claim 1, further comprising communicating, by the first computer-based system and to a second-computer-based system, a service dialog request for the custom service dialog in response to the reminder.

3. The method of claim 1, further comprising displaying, by the first computer-based system, a payment option in association with the tailored options, wherein the tailored options enable the consumer to conduct transactions directly with merchants.

4. The method of claim 1, further comprising receiving, by the first computer-based system and from a second computer-based system, the tailored options in response to a service dialog request.

5. The method of claim 1, wherein the tailored content is further based upon a spouse profile.

6. The method of claim 1, wherein the tailored content is listed in multiple choice format.

7. The method of claim 1, further comprising communicating, by the first computer-based system and to a second computer-based system, a physical location of a web client.

8. The method of claim 1, further comprising determining the tailored options based on at least a portion of data in a consumer profile.

9. The method of claim 1, wherein the tailored content is based on an analysis of a consumer profile to determine the consumer preferences.

10. The method of claim 1, further comprising communicating, by the first computer-based system and to a second computer-based system, a selection of the tailored content.

11. The method of claim 1, wherein the custom service dialog includes receiving custom questions focused on providing more information about a custom request.

12. The method of claim 1, wherein the custom service dialog is via at least one of an SMS message over an SMS communication channel, an application based service dialog over a web client or a magazine based service dialog.

13. The method of claim 1, wherein the tailored options are determined based upon the information related to at least one of a custom request, obtained content, a consumer pattern, the consumer preferences, and content metadata.

14. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a first computer-based system, cause the computer-based system to perform operations comprising:

embedding, by the first computer-based system, tailored content with at least one of a hyperlink or a uniform resource locator (URL) for each tailored option of the tailored content, the at least one of hyperlink or URL configured to cause retrieval, by a browser, of a web site associated with the respective tailored option;

displaying, by the first computer-based system, the tailored content,

wherein the tailored content is based on a reminder and consumer preferences of a consumer,

participating, by the first computer-based system and in response to the reminder, in a custom service dialog to provide information associated with the reminder,

displaying, by the first computer-based system, tailored options related to the reminder, the consumer preferences and the tailored content; and

receiving, by the first computer-based system, a selection of the tailored options,

wherein the consumer preferences are ranked based upon highest percentage, spending amount, frequency of a behavior, and a weighting factor.

15. The article of claim 14, wherein the tailored content is based on an analysis of a consumer profile to determine the consumer preferences.

16. The article of claim 14, further comprising communicating, by the first computer-based system and to a second computer-based system, a selection of the tailored content.

17. The article of claim 14, wherein the custom service dialog includes receiving custom questions focused on providing more information about a custom request.

18. The article of claim 14, wherein the custom service dialog is via at least one of an SMS message over an SMS communication channel, an application based service dialog over a web client or a magazine based service dialog.

19. The article of claim 14, wherein the tailored options are determined based upon the information related to at least one of custom request, obtained content, a consumer pattern, the consumer preferences, and content metadata.

20. A system comprising:

a first processor,

a tangible, non-transitory memory configured to communicate with the first processor,

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the first processor, cause the first processor to perform operations comprising;

embedding, by the first processor, tailored content with at least one of a hyperlink or a uniform resource locator (URL) for each tailored option of the tailored content, the at least one of hyperlink or URL configured to cause retrieval, by a browser, of a website associated with the respective tailored option;

displaying, by the processor, the tailored content,

wherein the tailored content is based on a reminder and consumer preferences of a consumer,

participating, by the first processor and in response to the reminder, in a custom service dialog to provide information associated with the reminder,

displaying, by the first processor, tailored options related to the reminder, the consumer preferences and the tailored content; and

receiving, by the first processor, a selection of the tailored options,

wherein the consumer preferences are ranked based upon highest percentage, spending amount, frequency of a behavior, and a weighting factor.