Systems and methods of online social environment based translation of entity mentions

• US 9,736,107 B2
• Filed: 11/12/2015
• Issued: 08/15/2017
• Est. Priority Date: 03/25/2013
• Status: Active Grant

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Hart, Bryan Conrad
• Primary Examiner(s): SHAW, PELING ANDREW
• Application Number:
  US14/939,983
• Publication Number:
  US 20160072759A1
• Time in Patent Office: 642 Days
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 51/56 Unified messaging, e.g. interactions between e-mail, instant messaging or converged IP messaging [CPM]
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 65/4053 without floor control
• CPC Class Codes: H04L 65/765 intermediate

Abstract

The technology disclosed relates to adapting online social feed items according to the posting formats of each of the multiple destination online social environments to which they are posted, regardless of the source online social environments from which they originate. In particular, it relates to creating separate instances of a feed item such that each of the instances includes tag formats, social handles or identifiers that are compatible to the online social environments in which they are embedded. These separate instances of a feed item can all be embedded in a first online social environment while preserving their tag formats corresponding to other online social environments.

Claims

1. A method for posting a message on social networks using social handles associated with an entity, the method including:

storing, in a database, the social handles that are related to the social networks and are associated with the entity;

receiving a request to post the message on the social networks;

receiving a selection of the social networks for posting the message;

retrieving, from the stored social handles, social handles related to the selected social networks and associated with the entity;

creating different instances of the message, such that each created different instance of the message corresponds to a respective social network of the selected social networks, wherein each created different instance includes a social handle that is specific to the respective social network of the selected social networks; and

posting the message to the selected social networks by embedding each created different instance of the message in the respective social network of the selected social networks.

2. The method of claim 1, wherein social accounts of the entity are registered at the social networks.

3. The method of claim 1, wherein the database is automatically populated by a web crawler.

4. The method of claim 1, wherein the social handles are links to social accounts that represent the entity at the social networks.

5. The method of claim 1, further including:

creating a canonical entity identifier linked to social handles previously specified by a user; and

using the canonical entity identifier in the retrieving of the social handles.

6. The method of claim 1, wherein the selection of the social networks is performed as a configuration before the receiving of the request to post the message.

7. The method of claim 1,

wherein at least one identifier identifies the entity,

wherein the method further comprises matching the at least one identifier to a particular contact stored in the database, and

wherein the particular contact holds supplemental information that includes multiple social handles of the entity for at least some of the social networks.

8. The method of claim 7, further including providing pick lists to receive the selection by presenting at least:

the particular contact stored in the database; and

the social handles or the social networks for which the social handles are known.

9. A non-transitory computer readable recording medium including instructions for posting a message on social networks using social handles associated with an entity, the instructions, when executed by a processor, cause the processor to:

store, in a database, the social handles that are related to the social networks and are associated with the entity;

receive a request to post the message on the social networks;

receive a selection of the social networks for posting the message;

retrieve, from the stored social handles, social handles related to the selected social networks and associated with the entity;

create different instances of the message, such that each created different instance of the message corresponds to a respective social network of the selected social networks, wherein each created different instance includes a social handle that is specific to the respective social network of the selected social networks; and

post the message to the selected social networks by embedding each created different instance of the message in the respective social network of the selected social networks.

10. The non-transitory computer readable recording medium of claim 9, wherein social accounts of the entity are registered at the social networks.

11. The non-transitory computer readable recording medium of claim 9, wherein the database is automatically populated by a web crawler.

12. The non-transitory computer readable recording medium of claim 9, wherein the social handles are links to social accounts that represent the entity at the social networks.

13. The non-transitory computer readable recording medium of claim 9, wherein the instructions further cause the processor to:

create a canonical entity identifier linked to social handles previously specified by a user; and

use the canonical entity identifier to retrieve the social handles.

14. The non-transitory computer readable recording medium of claim 9, wherein the selection of the social networks is performed as a configuration before receiving the request to post the message.

15. The non-transitory computer readable recording medium of claim 9,

wherein at least one identifier identifies the entity,

wherein the instructions further cause the processor to match the at least one identifier to a particular contact stored in the database, and

wherein the particular contact holds supplemental information that includes multiple social handles of the entity for at least some of the social networks.

16. The non-transitory computer readable recording medium of claim 15, wherein the instructions further cause the processor to provide pick lists to receive the selection by presenting at least:

the particular contact stored in the database; and

the social handles or the social networks for which the social handles are known.

17. A system for posting a message on social networks using social handles associated with an entity, the system comprising:

a memory configured to store instructions; and

a processor configured to read the instructions from the memory and to execute the instructions to;

store, in a database, the social handles that are related to the social networks and are associated with the entity;

receive a request to post the message on the social networks;

receive a selection of the social networks for posting the message;

retrieve, from the stored social handles, social handles related to the selected social networks and associated with the entity;

create different instances of the message, such that each created different instance of the message corresponds to a respective social network of the selected social networks, wherein each created different instance includes a social handle that is specific to the respective social network of the selected social networks; and

post the message to the selected social networks by embedding each created different instance of the message in the respective social network of the selected social networks.