Automated agent for social media systems

• US 9,747,604 B2
• Filed: 06/22/2010
• Issued: 08/29/2017
• Est. Priority Date: 01/22/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Shoham, Yoav
• Primary Examiner(s): McCormick, Gabrielle
• Application Number:
  US12/821,056
• Publication Number:
  US 20110184886A1
• Time in Patent Office: 2,625 Days
• Field of Search: 705319
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: H04L 51/046 Interoperability with other network applications or services

Abstract

A method to automatically process social media data includes capturing captured data, describing actions and/or context relating a user across multiple social media systems. The captured data is stored within a database. One or more interfaces are provided in order to provide access to the stored captured data. A rules database is configured to store multiple social media rules (e.g., behaviors) that may be associated with a user. A behavior engine is configured to perform autonomous activities, on behalf of a user with respect to multiple social media platforms, based on the social medial rules and/or the captured data.

Claims

1. A method comprising:

receiving, by one or more processors, initial data describing user-performable actions relating to a first user performed by one or more entities within a plurality of online social media systems, the plurality of online social media systems including a first online social media system and a second online social media system, the one or more entities including one or more of the first user, a second user, a first automated, virtual agent and a second automated, virtual agent, the initial data including data describing a first user-performable action related to the first user, the initial data including first user-performable action attribute data defining a first entity performing the first user-performable action related to the first user, wherein the first entity is the first automated, virtual agent performing the first user-performable action autonomously on behalf of the first user;

determining, by the one or more processors, a limit specified for storage of the initial data in a database;

identifying, by the one or more processors, relevant data from the initial data, by assessing a relevance of each data item of the initial data according to relevancy rules, the relevancy rules being provided based on attributes of the data item;

deduplicating, by the one or more processors, the relevant data based on the data items in the database;

prioritizing, by the one or more processors, the deduplicated data for storage in the database, within the limit specified for storage of the initial data;

storing, by the one or more processors, prioritized deduplicated data in the database;

presenting, by the one or more processors, an interface to one or more of the first automated, virtual agent and the second automated, virtual agent to enable

     1) access to the prioritized deduplicated data used in determining and performing, by one or more of the first, automated, virtual agent and the second automated, virtual agent, future user-performable actions for the first user across the plurality of online social media systems,

     2) interactions among the first automated, virtual agent and the second automated, virtual agent, and

     3) access to the plurality of online social media systems; and

applying, by the one or more processors, social constraint data relating to the plurality of online social media systems for expressing one or more conditions, the one or more conditions controlling the future user-performable actions performed autonomously by one or more of the first automated, virtual agent and the second automated, virtual agent on behalf of the first user across the plurality of online social media systems including a first set of one or more actions associated with the first online social media system and a second set of one or more actions associated with the second online social media system, wherein the first set of one or more actions results in a first outcome associated with the first online social media system, the second set of one or more actions results in a second outcome associated with the second online social media system, and the first outcome and second outcome are similar.

2. The method of claim 1, wherein the initial data includes at least:

first user behavior data describing a second user-performable action relating to the first user and performed by the first user directly and the first user-performable action performed autonomously by the first automated, virtual agent on behalf of the first user across the plurality of online social media systems, and

second user behavior data describing a third user-performable action relating to the second user and performed by the second user directly and a fourth user-performable action performed autonomously by the second automated, virtual agent on behalf of the second user across the plurality of online social media systems.

3. The method of claim 1, wherein a portion of the initial data that relates to user-performable actions performed by at least one of the first user directly and the first automated, virtual agent autonomously on behalf of the first user and includes one or more of:

a media attribute identifying at least one of the plurality of online social media systems to which an associated action relates;

a temporal attribute identifying a date and time at which the associated action occurred;

an entity attribute identifying an entity to which the associated action relates; and

a type attribute indicating a type of action for the associated action.

4. The method of claim 1, wherein the deduplicating the relevant data includes identifying a first data item as relating to the first user and a second data item relating to at least one further user as being duplicate data items, wherein the database is a hierarchical, multi-entity captured database.

5. The method of claim 1, wherein the prioritized deduplicated data comprises data items that relate to at least one of:

behavior data relating to user-performable actions performed in connection with at least one of the plurality of online social media systems;

content data for content generated or identified by the user directly and the automated, virtual agents within the context of at least one of the plurality of online social media systems; and

entity data identifying an entity with which the user and the automated, virtual agents have interacted in the context of at least one of the plurality of online social media systems.

6. The method of claim 1, wherein the interface is a graphical user interface configured to facilitate access to the relevant data by the first user.

7. The method of claim 1, wherein the interface is a programmatic interface configured to facilitate access to the relevant data by an automated process.

8. The method of claim 1, wherein the relevant data comprises environmental data and contextual data relating to a social media system in which the first user and one or more of the first automated, virtual agent and the second automated, virtual agent are performing autonomously on behalf of the first user are acting.

9. The method of claim 1, wherein identifying the relevant data comprises accessing historical information relating to the first user and one or more of the first automated, virtual agent and the second automated, virtual agent.

10. The method of claim 9, wherein the relevant data comprises time-stamped applications invoked, functions used, and locations visited by the first user directly and the automated, virtual agents autonomously on behalf of the first user.

11. The method of claim 1, wherein deduplicating the relevant data items comprises comparing newly received data to previously received data.

12. The method of claim 1, wherein the interface comprises a web interface.

13. The method of claim 1, wherein the interface comprises summaries of the received initial data.

14. The method of claim 13, wherein the summaries comprise user-configurable summaries.

15. The method of claim 14, wherein the user-configurable summaries provide a parent user with information relating to a child user.

16. The method of claim 14, wherein the user-configurable summaries are filtered based on one or more of a particular user, a type of an activity, a frequency, and a time period.

17. The method of claim 13, wherein the summaries comprise alerts referring to one or more of specific actions and specific observations.

18. The method of claim 1, wherein deduplicating the relevant data based on data items in the database includes one or more of comparing a hash of a data item of the relevant data to a hash of a data item in the database and using a time map.

19. A non-transitory computer-readable storage medium encoded with a computer program, the computer program comprising instructions that, when executed by one or more computers, cause the one or more computers to perform operations comprising:

receiving initial data describing user-performable actions relating to a first user performed by one or more entities within a plurality of online social media systems, the plurality of online social media systems including a first online social media system and a second online social media system, the one or more entities including one or more of the first user, a second user, a first automated, virtual agent and a second automated, virtual agent, the initial data including data describing a first user-performable action related to the first user, the initial data including action attribute data defining a first entity performing the first user-performable action related to the first user, wherein the first entity is the first automated, virtual agent autonomously performing the first user-performable action on behalf of the first user;

determining a limit specified for storage of the initial data in a database;

identifying relevant data from the initial data, by assessing a relevance of each data item of the initial data according to relevancy rules, the relevancy rules being provided based on attributes of the data item;

deduplicating the relevant data based on the data items in the database;

prioritizing the deduplicated data for storage in the database, within the limit specified for storage of the initial data;

storing prioritized deduplicated data in the database;

presenting an interface to the automated, virtual agents to one or more of the first automated, virtual agent and the second automated, virtual agent to enable

     1) access to the prioritized deduplicated data used in determining and performing future user-performable actions for the first user across the plurality of online social media systems,

     2) interactions among the first automated, virtual agent and the second automated, virtual agent, and

     3) access to the plurality of online social media systems; and

applying social constraint data relating to the plurality of online social media systems for expressing one or more conditions, the one or more conditions controlling the future user-performable actions performed autonomously by one or more of the first automated, virtual agent and the second automated, virtual agent on behalf of the first user across the plurality of online social media systems including a first set of one or more actions associated with the first online social media system and a second set of one or more actions associated with the second online social media system, wherein the first set of one or more actions results in a first outcome associated with the first online social media system, the second set of one or more actions results in a second outcome associated with the second online social media system, and the first outcome and second outcome are similar.

20. A system, comprising:

one or more computers; and

one or more computer-readable storage media storing instructions that, when executed by the one or more computers, are operable to cause the one or more computers to perform operations comprising;

receiving initial data describing user-performable actions relating to a first user performed by one or more entities within a plurality of online social media systems, the plurality of online social media systems including a first online social media system and a second online social media system, the one or more entities including one or more of the first user, a second user, a first automated, virtual agent and a second automated, virtual agent, the initial data including data describing a first user-performable action related to the first user, the initial data including action attribute data defining a first entity performing the first user-performable action related to the first user, wherein the first entity is the first automated, virtual agent autonomously performing the first user-performable action on behalf of the first user;

determining a limit specified for storage of the initial data in a database;

identifying relevant data from the initial data, by assessing a relevance of each data item of the initial data according to relevancy rules, the relevancy rules being provided based on attributes of the data item;

deduplicating the relevant data based on the data items in the database;

prioritizing the deduplicated data for storage in the database, within the limit specified for storage of the initial data;

storing prioritized deduplicated data in the database;

presenting an interface to one or more of the first automated, virtual agent and the second automated, virtual agent to enable

     1) access to the prioritized deduplicated data fused in determining and performing future user-performable actions for the first user across the plurality of online social media systems,

     2) interactions among the first automated, virtual agent and the second automated, virtual agent, and

     3) access to the plurality of online social media systems; and

applying social constraint data relating to the plurality of online social media systems for expressing one or more conditions, the one or more conditions controlling the future user-performable actions performed autonomously by one or more of the first automated, virtual agent and the second automated, virtual agent on behalf of the first user across the plurality of online social media systems including a first set of one or more actions associated with the first online social media system and a second set of one or more actions associated with the second online social media system, wherein the first set of one or more actions results in a first outcome associated with the first online social media system, the second set of one or more actions results in a second outcome associated with the second online social media system, and the first outcome and second outcome are similar.