Generating category layouts based on query fingerprints

• US 9,747,628 B1
• Filed: 05/29/2014
• Issued: 08/29/2017
• Est. Priority Date: 03/17/2014
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Sarmento, Luis Antonio Diniz Fernandes de Morais, Hinegardner, Lisa Jane, Hoover, Thomas Jay, Spinelli, Alexander Michael
• Primary Examiner(s): Airapetian, Mila
• Application Number:
  US14/290,822
• Time in Patent Office: 1,188 Days
• Field of Search: 705 261, 705 2662
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

A method and system for analyzing user behavior as users search for items within an electronic marketplace is provided. A query is submitted by a user of the electronic marketplace, the query is processed to identify a series of actions or behaviors performed by the user in relation to the query and fingerprint information for the query is determined based at least in part on analyzing the actions. In one embodiment, the electronic marketplace modifies a user experience for the user based on the fingerprint information. An interactive network region comprising search results related to a query issued by a user is generated, based on fingerprint information. Various categories of items related to a query issued by the user are identified based on fingerprint information and the search results are organized based on categories.

Claims

1. A computer-implemented method, comprising:

receiving an indication of a query executed by a user of an electronic marketplace;

identifying an action performed by the user in relation to the query;

accessing a query classification database having fingerprint information for a plurality of fingerprints, each fingerprint comprising a vector of features;

determining a fingerprint of the plurality of fingerprints to be associated with the query based at least in part on the fingerprint information, the fingerprint determined by comparing a vector representing the action to the fingerprints of the plurality of fingerprints;

identifying a plurality of categories related to the query based on the fingerprint;

generating an interactive network region comprising the plurality of categories in a network page;

arranging a plurality of items comprising search results related to the query in accordance with a layout within each category of the plurality of categories in the interactive network region; and

providing information for rendering the network page comprising the interactive network region, the plurality of categories identified in the interactive network region and the plurality of items within the plurality of categories arranged in accordance with the layout.

2. The computer-implemented method of claim 1, further comprising arranging the plurality of items within each category of the plurality of categories in the interactive network region in a grid layout in the network page.

3. The computer-implemented method of claim 1, further comprising arranging the plurality of items within each category of the plurality of categories in the interactive network region a list layout in the network page.

4. The computer-implemented method of claim 1, further comprising arranging the plurality of items within each category of the plurality of categories in the interactive network region an image layout in the network page.

5. The computer-implemented method of claim 1, further comprising receiving a selection of an item of the plurality of items in the interactive network region from the user.

6. The computer-implemented method of claim 5, further comprising rendering the network page comprising an updated interactive network region based on the selected item.

7. A computer-implemented method, comprising:

receiving an indication of a query executed by a user of an electronic marketplace;

identifying an action performed by the user in relation to the query;

accessing a query classification database having fingerprint information having a plurality of fingerprints, each fingerprint comprising a vector of features;

determining a fingerprint of the plurality of fingerprints to be associated with the query based at least in part on the fingerprint information, the fingerprint determined by comparing a vector representing the action to the fingerprints of the plurality of fingerprints;

identifying a plurality of categories related to the query based on the fingerprint;

generating an interactive network region in a network page comprising search results related to the query, the interactive network region identifying the plurality of categories; and

providing information for rendering a network page comprising the interactive network region identifying the plurality of categories, to the user.

8. The computer-implemented method of claim 7, further comprising arranging a plurality of items comprising the search results in accordance with a layout within each category of the plurality of categories in the interactive network region.

9. The computer-implemented method of claim 7, further comprising providing information for rendering the network page comprising the interactive network region, the plurality of categories identified in the interactive network region and the plurality of items within each of the plurality of categories arranged in accordance with the layout, to the user.

10. The computer-implemented method of claim 8, further comprising arranging the plurality of items comprising the search results in accordance with a grid layout in the network page.

11. The computer-implemented method of claim 8, further comprising arranging the plurality of items comprising the search results in accordance with a list layout in the network page.

12. The computer-implemented method of claim 8, further comprising arranging the plurality of items comprising the search results in accordance with an image layout in the network page.

13. The computer-implemented method of claim 7, wherein the fingerprint for the query is determined based at least in part on identifying one or more actions performed by a plurality of users of the electronic marketplace in relation to the query.

14. The computer-implemented method of claim 13, wherein the one or more actions comprise at least one of a re-formulation of the query, a term swap, a term addition, a term deletion, an abandonment of the query, an item detail page click, a refinement of the query or a scope change of the query.

15. A computerized system comprising:

memory that stores computer-executable instructions; and

at least one processor configured to access the memory, the at least one processor configured to execute the computer-executable instructions to collectively at least;

identify an indication of a query executed by a user of an electronic marketplace;

identify an action performed by the user in relation to the query;

access a query classification database having information associated with a plurality of fingerprints, a fingerprint of the plurality of fingerprints comprising a vector of features;

determine a fingerprint of the plurality of fingerprints to be associated with the query by comparing a vector representing the action to the fingerprints of the plurality of fingerprints;

identify a plurality of categories related to the query based on the fingerprint;

generate an interactive network region in a network page comprising search results related to the query, the interactive network region identifying the plurality of categories;

provide information to render the network page comprising the interactive network region and the plurality of categories identified in the interactive network region;

receive a selection of a category from the user;

generate an updated interactive network region based at least in part on the selected category; and

provide information to render the updated interactive network region to the user.

16. The system of claim 15, wherein the at least one processor is configured to execute the computer-executable instructions to obtain search results related to the query based at least in part on the plurality of categories and arrange a plurality of items comprising the search results in accordance with a grid layout in the network page rendered to the user.

17. The system of claim 16, wherein the at least one processor is configured to execute the computer-executable instructions to arrange the plurality of items comprising the search results in accordance with a list layout to the user.

18. The system of claim 16, wherein the at least one processor is configured to execute the computer-executable instructions to arrange the plurality of categories in the interactive network region in an image layout to the user.

19. The system of claim 15, wherein the at least one processor is configured to execute the computer-executable instructions to identify a search term in the query issued by the user, wherein generating the interactive network region is based at least in part on the identified search term.

20. The system of claim 15, wherein the at least one processor is configured to execute the computer-executable instructions to enable the user to view additional details related to the selected category in the updated interactive network region.

21. One or more non-transitory computer-readable media collectively storing computer-executable instructions that, when executed by one or more computer systems, configure the one or more computer systems to collectively perform operations comprising:

receiving an indication of a query executed by a user of an electronic marketplace;

identifying an action performed by the user in relation to the query;

accessing a query classification database having fingerprint information that comprises a plurality of fingerprints, each fingerprint comprising a vector of features;

determining a fingerprint of the plurality of fingerprints to be associated with the query based at least in part on the action by comparing a vector representing the action to the fingerprints of the plurality of fingerprints; and

generating an interactive network region comprising search results related to the query in a network page based at least in part on the fingerprint.

22. The non-transitory computer-readable media of claim 21, further comprising arranging a plurality of items comprising the search results in the interactive network region in accordance with a grid layout based at least in part on the fingerprint.

23. The non-transitory computer-readable media of claim 21, further comprising identifying a plurality of categories related to the query based on the fingerprint.

24. The non-transitory computer-readable media of claim 23, further comprising arranging the plurality of items comprising the search results related to the query in accordance with a layout within each category of the plurality of categories in the interactive network region.