Displaying a network product and lifetime of the network product using behavior event

• US 9,749,434 B2
• Filed: 12/25/2014
• Issued: 08/29/2017
• Est. Priority Date: 12/25/2013
• Status: Active Grant

• Current Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Original Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Inventors: Chen, Min
• Primary Examiner(s): Tran, Jimmy H
• Application Number:
  US15/106,576
• Publication Number:
  US 20170041409A1
• Time in Patent Office: 978 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A network product display method, apparatus, system, server and terminal are disclosed in the present invention, and belong to the field of computer technology. The method includes: collecting behavior events transmitted by at least one terminal, and the behavior events are generated according to operations on the displayed network product; adjusting the lifetime of the network product according to the behavior events, and the lifetime is the remaining display time of the network product. The present invention, by collecting the behavior events generated according to the operations on the network product and adjusting the lifetime of the network product according to the collected behavior events, solves the problem that lots of server resources are occupied when more network products are released by the server, and achieves the effect that the server resources occupation is reduced and the survival of the fittest of the network products is realized.

Claims

1. A network product display method, comprising:

collecting a behavior event transmitted by at least one terminal;

the behavior events being generated according to an operation on a network product displayed; and

adjusting a lifetime of the network product according to the collected behavior event;

the lifetime being remaining display time of the network product;

wherein before collecting the behavior event transmitted by the at least one terminal, the network product display method further comprises;

receiving an obtaining request from any terminal;

the obtaining request being used to obtain the network product; and

sending the network product and the lifetime of the network product to the terminal sending the obtaining request;

the network product and the lifetime of the network product being displayed by the terminal sending the obtaining request on a preconfigured location.

2. The method of claim 1, wherein adjusting the lifetime of the network product according to the collected behavior event comprises at least one of:

for each collected behavior event, increasing the lifetime of the network product if the behavior event is a preconfigured positive event;

the preconfigured positive event being a behavior event playing a positive role for increasing the lifetime;

or

for each collected behavior event, decreasing the lifetime of the network product if the behavior event is a preconfigured negative event;

the preconfigured negative event being a behavior event playing a negative role for increasing the lifetime.

3. The method of claim 1, wherein adjusting the lifetime of the network product according to the collected behavior event comprises:

obtaining all behavior events collected during a collecting period at a preset time point;

the preset time point arriving when a preset time interval expires each time or when the number of the collected behavior events reaches a preset number threshold;

calculating a total occurrence number of each type of the behavior event collected during the collecting period; and

adjusting the lifetime of the network product according to a preset algorithm and the total occurrence number of each type of the behavior event.

4. The method of claim 1, further comprising:

before collecting the behavior event transmitted by the at least one terminal,

obtaining a network product sending by a first terminal;

determining a second terminal used by a friend user in a user relationship chain of the first terminal;

sending the network product to the second terminal;

the network product being displayed by the second terminal and a behavior event generated according to an operation on the network product being returned by the second terminal; and

receiving the behavior event returned by the second terminal.

5. The method of claim 1, further comprising:

after adjusting the lifetime of the network product according to the collected behavior event,

if the adjusted lifetime is larger than a preconfigured lifetime threshold, sending the adjusted lifetime to the terminal;

the adjusted lifetime being displayed by the terminal;

if the adjusted lifetime is smaller than or equal to the preconfigured lifetime threshold, cancelling the network product.

6. A network product display method, comprising:

generating a behavior event according to an operation on a network product displayed; and

sending the behavior event to a server;

the server being used to adjust a lifetime of the network product according to the collected behavior event of the network product;

the lifetime being remaining display time of the network product;

wherein the network product display method further comprises;

sending an obtaining request to the server;

the obtaining request being used to obtain the network product;

so that the server returns the network product and the lifetime of the network product;

receiving the network product and the lifetime of the network product; and

displaying the network product and the lifetime of the network product on a preconfigured location.

7. The method of claim 6, further comprising:

after sending the behavior event to the server,

receiving the adjusted lifetime of the network product from the server;

the adjusted lifetime being larger than a preconfigured lifetime threshold; and

displaying the adjusted lifetime on the preconfigured location.

8. The method of claim 6, further comprising:

generating a designated network product to be released;

sending the designated network product to the server;

the server being used to determine a second terminal used by a friend user in a user relationship chain of the first terminal, send the designated network product to the second terminal, receive a behavior event generated by the second terminal according to an operation on the designated network product, and adjust a lifetime of the designated network product;

receiving the designated network product and the adjusted lifetime of the designated network product from the server; and

displaying the designated network product and the adjusted lifetime of the designated network product on the preconfigured location.

9. A network product display apparatus, comprising:

a hardware processor and memory storing instructions that when executed by the hardware processor, cause the hardware processor to;

collect a behavior event transmitted by at least one terminal, the behavior event being generated according to an operation on a displayed network product; and

adjust a lifetime of the network product according to the behavior event collected by the collecting module, the lifetime being remaining display time of the network product;

wherein the instructions further cause the hardware processor to;

receive an obtaining request from any one terminal;

the obtaining request being used to obtain the network product;

send the network product and the lifetime of the network product to the terminal sending the obtaining request;

the terminal sending the obtaining request being used to display the network product and the lifetime of the network product on a preconfigured location.

10. The apparatus of claim 9, wherein the instructions to adjust a lifetime of the network product further causes the hardware processor to:

for each collected behavior event, increase the lifetime of the network product if the behavior event is a preconfigured positive event;

the preconfigured positive event being a behavior event playing a positive role for increasing the lifetime;

for each collected behavior event, decrease the lifetime of the network product if the behavior event is a preconfigured negative event;

the preconfigured negative event being a behavior event playing a negative role for increasing the lifetime.

11. The apparatus of claim 9, wherein the instructions to adjust a lifetime of the network product further causes the hardware processor to:

obtain all behavior events collected during a collecting period at a preset time point which arrives when a preset time interval expires each time or when the number of the collected behavior events reaches a preset number threshold;

calculate a total occurrence number of each type of the behavior events collected by the obtaining sub-module 904c during the collecting period,

adjust the lifetime of the network product according to a preset algorithm and the total occurrence number of each type of the behavior events calculated by the calculating sub-module.

12. The apparatus of claim 9, wherein the instructions further cause the hardware processor to:

obtain a network product sending by a first terminal;

determine a second terminal used by a friend user in a user relationship chain of the first terminal;

send the network product to the second terminal;

the second terminal being used to display the network product and return a behavior event generated according to an operation on the network product; and

receive the behavior event returned by the second terminal.

13. The apparatus of claim 9, wherein the instructions further cause the hardware processor to:

send the adjusted lifetime to the terminal when the lifetime adjusted by the first adjusting module is larger than a preconfigured lifetime threshold;

the terminal being used to display the adjusted lifetime; and

cancel the network product when the lifetime adjusted by the first adjusting module is smaller than or equal to the preconfigured lifetime threshold.