Systems and methods for delivery techniques of contextualized services on mobile devices

• US 9,760,541 B2
• Filed: 03/15/2013
• Issued: 09/12/2017
• Est. Priority Date: 03/15/2012
• Status: Active Grant

• Current Assignee: Daniel Mason, Jason Richman, Jim Smith, Kevin Tung, Preethy Vaidyanathan, Raymond Chan, Sami Ali Adib, Timon Chiang
• Original Assignee: Daniel Mason, Jason Richman, Jim Smith, Kevin Tung, Preethy Vaidyanathan, Raymond Chan, Sami Ali Adib, Timon Chiang
• Inventors: Richman, Jason, Mason, Daniel, Chiang, Timon, Vaidyanathan, Preethy, Tung, Kevin, Chan, Raymond, Adib, Sami Ali, Smith, Jim
• Primary Examiner(s): Wang, Yi
• Application Number:
  US13/837,414
• Publication Number:
  US 20130241952A1
• Time in Patent Office: 1,642 Days
• Field of Search: None
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 40/10 Text processing natural language analysis G06F40/20; semantic analysis G06F40/30; processing or translation of natural language G06F40/40
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

The present solution provides a variety of delivery techniques for delivering contextualization services to augment content and advertisement to display within content being viewed on a page on a mobile device. The present solution is directed to using any one or more innovative delivery techniques to prompt the user to augmented content and/or advertisements at the point of a user viewing content on a mobile device, such as while a user is scrolling through textual content of a web page on their mobile device. These innovative delivery techniques provide triggering points on the limited screen of mobile devices to deliver contextualized content and/or advertisement on the display of the mobile device.

Claims

1. A method for providing a display trigger to display augmented content for a keyword of a page on a mobile device, the method comprising:

(a-1) transmitting, by an agent executing on a mobile device, via a network to a contextualization service a portion of content of a page being loaded by a browser on the mobile device;

(a-2) establishing, by the agent, a detection area within a display of the mobile device, the detection area predetermined relative to edges of the display of the mobile device;

(b) receiving, by the agent responsive to transmitting the portion of content, from the contextualization service, identification of a keyword in the portion of content and a display trigger to be mapped to the keyword, the display trigger to be displayed with the keyword on the page and selectable to display augmented content for the keyword;

(c) detecting, by the agent, that the keyword on the page has moved into a location within the detection area established by the agent, and that the keyword has been idle in the location within the established detection area for at least a predetermined time period;

(d) displaying, by the agent responsive to detecting that the keyword has moved into the location within the detection area established by the agent and has been idle in the location for at least the predetermined time period, the display trigger in association with the keyword on the page;

(e) identifying, by the agent responsive to the display trigger being selected, the keyword mapped to the display trigger; and

(f) displaying, by the agent responsive to identifying the keyword, the augmented content for the keyword.

2. The method of claim 1, wherein step (a-1) further comprises identifying, by the agent in the page being loaded, one or more paragraphs of text for the portion of content.

3. The method of claim 1, wherein step (a-1) further comprises determining, by the contextualization service, an advertiser from a plurality of advertisers based on analyzing the portion of content received from the agent.

4. The method of claim 1, wherein step (b) further comprises receiving, by the agent, from the contextualization service, the display trigger comprising graphical elements that represent a brand of an advertiser, wherein the display trigger is to be displayed at least partially over the keyword.

5. The method of claim 1, wherein step (b) further comprises receiving, by the agent, from the contextualization service, a type of augmented content to be displayed responsive to the display trigger.

6. The method of claim 1, wherein step (c) further comprises detecting, by the agent, that the keyword has been scrolled into the location within the detection area, the detection area comprising an area below a predetermined distance from a top of the display and above a predetermined distance from the bottom of the display.

7. The method of claim 1, wherein step (d) further comprises displaying, by the agent, the display trigger over or near the keyword, the display trigger comprising an active area that, upon receipt of a touch via a touch screen, triggers an event processed by the agent.

8. The method of claim 7, wherein step (e) further comprises determining, by the agent, which keyword is mapped to the display trigger that has been touched.

9. The method of claim 1, wherein step (f) further comprises displaying, by the agent, the augmented content in accordance with a type of augmented content received from the contextualization on service.

10. The method of claim 1, wherein the display trigger uses a delivery technique comprising at least one of an in-text expanding banner, a branded hook, a branded flip, a fixed position banner, a tabbed takeover, a lightbox, a mobile mosaic, a brand flex, an optimized intext, an optimized image, an optimized lightbox, a dynamic adhesion, or a dynamic adhesion with branded flip.

11. The method of claim 10, wherein the delivery technique is determined based on at least one of a type of the mobile device, the portion of content of the page, or the augmented content.

12. The method of claim 1, further comprising providing, by the agent, a break between content portions of the page.

13. The method of claim 12, wherein displaying the display trigger includes inserting the display trigger into the break for display.

14. A system for providing a display trigger to display augmented content for a keyword of a page on a mobile device, the system comprising:

an agent executable on a mobile device configured to transmit via a network to a contextualization service a portion of content of a page being loaded by a browser on the mobile device and responsive to the transmission receive from the contextualization service identification of a keyword in the portion of content and a display trigger to be mapped to the keyword, wherein the display trigger is configured to be displayed with the keyword on the page and selectable to display the augmented content for the keyword;

wherein the agent is configured to establish a detection area within a display of the mobile device, the detection area predetermined relative to edges of the display of the mobile device;

wherein the agent is configured to detect that the keyword on the page has moved into a location within the detection area established by the agent, and that the keyword has been idle in the location within the established detection area for at least a predetermined time period;

wherein responsive to detecting that the keyword has moved into the location within the detection area established by the agent and has been idle in the location for at least the predetermined time period, the agent is configured to display the display trigger in association with the keyword on the page; and

wherein responsive to the display trigger being selected, the agent is configured to identify the keyword mapped to the display trigger and display the augmented content for the keyword.

15. The system of claim 14, wherein the agent is configured to identify in the page being loaded, one or more paragraphs of text for the portion of content.

16. The system of claim 14, wherein the agent is configured to receive from the contextualization service the display trigger comprising graphical elements that represent a brand of an advertiser, wherein the display trigger is to be displayed at least partially over the keyword.

17. The system of claim 14, wherein the agent is configured to receive from the contextualization service, a type of augmented content corresponding to the display trigger.

18. The system of claim 14, wherein the agent is configured to detect that the keyword has been scrolled into the location within the detection area, the detection area comprising an area below a predetermined distance from a top of the display and above a predetermined distance from the bottom of the display.

19. The system of claim 14, wherein the agent is configured to display the display trigger over or near the keyword, the display trigger comprising an active area that, upon detection of a touch via a touch screen, triggers an event processed by the agent.

20. The system of claim 19, wherein the agent is further configured to display augmented content as a footer on top of and within boundaries of an image on the page.