Monetization of online content

• US 9,760,547 B1
• Filed: 03/15/2013
• Issued: 09/12/2017
• Est. Priority Date: 12/12/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Brougher, William C., Stoll, Nathan, Karnvar, Sepandar D., Axe, Brian, Oestlien, Christian
• Primary Examiner(s): Obeid, Mamon
• Application Number:
  US13/843,312
• Time in Patent Office: 1,642 Days
• Field of Search: None
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/23 Updating
• CPC Class Codes: G06F 16/245 Query processing
• CPC Class Codes: G06F 16/25 Integrating or interfacing systems involving database management systems
• CPC Class Codes: G06F 16/438 Presentation of query results
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/163 Handling of whitespace
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06F 40/194 Calculation of difference between files
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 10/063112 Skill-based matching of a person or a group to a task
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Methods, computer program products and systems are described for computer implemented online-content management. Multiple online content items authored by multiple authors for online publication are received at one or more first computers. For each online content item, a reputation score is determined for the author corresponding to the online content item. The reputation score is based at least in part on one or more reviews of the online content item provided by one or more reviewers other than the author. An online content item from the multiple online content items is published for display on one or more second computers, which includes displaying an advertisement in conjunction with displaying the online content item. A share of revenue for the author of the online content item for displaying the advertisement is determined based at least in part on the reputation score of the author.

Claims

1. A method of collaboratively modifying electronic online documents by client devices in a networked environment for display on graphical user interfaces, comprising:

receiving, by a server having one or more processors in a content editing environment, from a first client device via a communication interface of the server, a search query including one or more keywords for content from the content editing environment, the content editing environment including a plurality of modes specifying content editing and viewing permissions;

assigning, by the server, a first user identifier associated with the first client device to a search mode of the content editing environment;

identifying, by the server, a plurality of content items based on the one or more keywords of the search query matching a corpus for each of the plurality of content items of the content editing environment;

retrieving, by the server, a first plurality of recorded interests for the first user identifier, the first plurality of recorded interests comprising;

one or more search queries received from the first client device including the search query,

an indication of content items accessed by the first client device,

an interaction with content items by the first client device, and

one or more edited content items generated by the first client device; and

identifying, by the server, a recorded interest common between the first plurality of recorded interests of the first user identifier and a second plurality of recorded interests of each of a plurality of second user identifiers;

selecting, by the server, from the plurality of content items, one or more edited content items based on the recorded interest common between the first user identifier and each of the plurality of second user identifiers, each of the one or more edited content items associated with one or more identifiers of the plurality of second user identifiers;

including, by the server, one or more hyperlinks for each of the one or more edited content items in an online document for display on an Internet user interface on the first client device;

transmitting, by the server, the online document to the first client device;

receiving, by the server, a first interaction indicator with a hyperlink of the one or more hyperlinks on the online document from the first client device, the first interaction indicator identifying a change on the Internet user interface from an address of the online document to an address of a selected content item corresponding to the hyperlink;

assigning, by the server, responsive to receiving the first interaction indicator with the online document, the first user identifier to a view mode of the content editing environment, the view mode permitting the first client device to view a public-facing version of the selected content item;

receiving, by the server, a second interaction indicator with an interface element for modifying the public-facing version of the selected content item;

assigning, by the server, responsive to receiving the second interaction indicator, the first user identifier to an edit mode of the content editing environment, the edit mode permitting the first client device to modify the public-facing version of the selected content item;

identifying, by the server, a region of overlap among a first edited text, a second edited text, and original text of the public-facing version of the selected content item, the first edited text and the second edited text each including modifications made via transclusion to the original text from the first user identifier or the plurality of second user identifiers;

reducing, by the server, the region of overlap based on conflicting text among the first edited text, the second edited text, and the original text;

determining, by the server, conflicting differences based on the region of overlap among the first edited text, the second edited text, and the original text; and

transmitting, by the server, the conflicting differences to the first client device for display by the first client device of the conflicting differences on the selected content item.

2. The method of claim 1, further comprising:

updating, by the server, the first plurality of recorded interests for the first user identifier based on the search query from the first user identifier;

tracking, by the server, additional interactions with content items by the first client device, the additional interactions including;

comments created by the first client device to the one or more edited content items created by the plurality of second user identifiers; and

ratings specified by the first user identifier to the one or more edited content items created by the plurality of second user identifiers.

3. The method of claim 1, further comprising:

creating, by the server, a common interest group of user identifiers including the first user identifier and the plurality of second user identifiers based on the recorded interest common between the first plurality of recorded interests of the first user identifier and the second plurality of recorded interests of each of the plurality of second user identifiers.

4. The method of claim 3, further comprising:

receiving, by the server, comments and ratings from each of the user identifiers of the common interest group to the one or more edited content items created by at least one user identifier of the common interest group;

ranking, by the server, the one or more edited content items created by the at least one user identifier of the common interest group based on the comments and the ratings; and

placing, by the server, on the online document, the one or more edited content items in ranked order from highest to lowest.

5. The method of claim 4, further comprising:

calculating, by the server, a reputation score of each of the user identifiers of the common interest group based on the rankings of the one or more edited content items created by the client device.

6. The method of claim 1, comprising:

selecting, by the server, from the plurality of content items, the one or more edited content items based on a reputation score of one of the plurality of second user identifiers associated with the one or more edited content items.

7. The method of claim 6, further comprising:

transmitting, by the server, the one or more edited content items, each of the one or more edited content items including an edited version of the content item.

8. The method of claim 6, comprising:

selecting, by the server, the one or more edited content items based on a client user identifier associated with the content item.

9. The method of claim 8, comprising:

identifying, by the server, the one or more edited content items created by at least one of the plurality of second user identifiers, responsive to identifying the recorded interest common between the first plurality of recorded interests of the first user identifier and the second plurality of recorded interests of each of the plurality of second user identifiers; and

selecting, by the server, the one or more edited content items based on identifying the one or more edited content items.

10. The method of claim 8, further comprising:

monitoring, by the server, for creation of a new content item in the content editing environment by at least one of the plurality of second user identifiers; and

transmitting, by the server, to the first client device, the new content item responsive to detecting the creation of the new content item in the content editing environment.

11. The method of claim 1, comprising:

receiving, by the server, the search query including an author identifier;

identifying, by the server, the one or more edited content items associated with the author identifier; and

transmitting, by the server, to the first client device, an identification of the one or more edited content items associated with the author identifier.

12. The method of claim 11, further comprising:

monitoring, by the server, for creation of a new content item in the content editing environment by a third user identifier associated with the author identifier; and

transmitting, by the server, to the first client device, an identification of the new content item associated with the author identifier.

13. The method of claim 12, comprising:

identifying, by the server, content items created by a second author identifier from a plurality of author identifiers including the author identifier; and

transmitting, by the server, to the first client device, an identification of the content items created by the second author identifier from the plurality of author identifiers including the author identifier.

14. The method of claim 1, comprising:

assigning, by the server, the first user identifier to the search mode of the content editing environment, the search mode permitting the first client device to view search results generated based on the search query.

15. The method of claim 1, comprising:

assigning, by the server, responsive to receiving the interaction indicator with the online document, the first user identifier to the view mode of the content editing environment, the view mode permitting the first client device to view, comment on, or rate the one or more edited content items included in the online document.