Systems and methods for delivering tailored content based upon a consumer profile

• US 9,760,895 B2
• Filed: 06/04/2012
• Issued: 09/12/2017
• Est. Priority Date: 06/04/2012
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Morgan, Robert E., Seth, Hitesh K.
• Primary Examiner(s): Brown, Alvin L
• Application Number:
  US13/488,285
• Publication Number:
  US 20130325597A1
• Time in Patent Office: 1,926 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present disclosure includes a system, method, and article of manufacture for aggregating a consumer profile, identifying tailored content (e.g., in response to a trigger event and/or based upon a consumer profile), and/or tailoring a digital destination. For example, the systems may receive direct data indicating an interest in receiving specific content, aggregate that data into a consumer profile, compare the consumer profile to content, and/or identify tailored content based upon the comparison. Further, the systems may communicate the tailored content to a web client associated with a consumer, receive a transaction request from a web client, and/or receive bids associated with tailored content. In addition, these systems may prioritize tailored content comprising a plurality of tailored offers and/or forecast a budget for an upcoming experience.

Claims

1. A method comprising:

receiving, by a computer-based system and from a consumer, direct data indicating an interest in receiving tailored content from a type of merchant;

receiving, by the computer-based system, indirect data comprising a geographic location of the consumer,

wherein the geographic location of the consumer is received after a period of time has elapsed to protect the privacy of the consumer since the consumer occupied the geographic location;

aggregating, by the computer-based system, an anonymous consumer profile based upon the direct data, indirect data and transaction history,

wherein the anonymous consumer profile is lacking information that enables a merchant to identify the consumer,

wherein the merchant is the type of merchant,

wherein the merchant is associated with the tailored content;

comparing, by the computer-based system, content to the anonymous consumer profile;

identifying, by the computer-based system, the tailored content from the merchant based on the comparing;

providing, by the computer-based system, the tailored content to the consumer; and

receiving, by the computer-based system, an acceptance or rejection of the tailored content.

2. The method of claim 1, further comprising communicating, by the computer-based system, the tailored content to a web client associated with the consumer.

3. The method of claim 1, further comprising receiving, by the computer-based system, a transaction request from a web client associated with the consumer based upon the tailored content.

4. The method of claim 1, further comprising receiving, by the computer-based system and from a data partner system, a bid associated with the tailored content.

5. The method of claim 1, wherein the tailored content comprises a plurality of tailored offers, and further comprising prioritizing, by the computer-based system, the plurality of tailored offers based upon a price associated with each tailored offer.

6. The method of claim 1, further comprising identifying, by the computer-based system, the tailored content in response to a trigger event.

7. The method of claim 1, wherein the tailored content is associated with an experience, and forecasting, by the computer-based system, a budget for an upcoming experience based upon an amount spent by a consumer on a particular past experience.

8. A system comprising:

a processor;

a tangible, non-transitory memory communicating with the processor;

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising;

receiving, by the processor and from a consumer, direct data indicating an interest in receiving tailored content from a type of merchant;

receiving, by the processor, indirect data comprising a geographic location of the consumer,

wherein the geographic location of the consumer is received after a period of time has elapsed to protect the privacy of the consumer since the consumer occupied the geographic location;

aggregating, by the processor, an anonymous consumer profile based upon the direct data, indirect data and transaction history,

wherein the anonymous consumer profile is lacking information that enables a merchant to identify the consumer,

wherein the merchant is the type of merchant,

wherein the merchant is associated with the tailored content;

comparing, by the processor, content to the anonymous consumer profile;

identifying, by the processor, the tailored content from the merchant based on the comparing;

providing, by the processor, the tailored content to the consumer; and

receiving, by the processor, an acceptance or rejection of the tailored content.

9. The system of claim 8, further comprising communicating, by the processor, the tailored content to a web client associated with the consumer.

10. The system of claim 8, further comprising receiving, by the processor, a transaction request from a web client associated with the consumer based upon the tailored content.

11. The system of claim 8, further comprising receiving, by the processor and from a data partner system, a bid associated with the tailored content.

12. The system of claim 8, wherein the tailored content comprises a plurality of tailored offers, and further comprising prioritizing, by the processor, the plurality of tailored offers based upon a price associated with each tailored offer.

13. The system of claim 8, further comprising identifying, by the processor, the tailored content in response to a trigger event.

14. The system of claim 8, wherein the tailored content is associated with an experience, and forecasting, by the processor, a budget for an upcoming experience based upon an amount spent by a consumer on a particular past experience.

15. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:

receiving, by a computer-based system and from a consumer, direct data indicating an interest in receiving tailored content from a type of merchant;

receiving, by the computer-based system, indirect data comprising a geographic location of the consumer,

wherein the geographic location of the consumer is received after a period of time has elapsed to protect the privacy of the consumer since the consumer occupied the geographic location;

aggregating, by the computer-based system, an anonymous consumer profile based upon the direct data, indirect data and transaction history,

wherein the anonymous consumer profile is lacking information that enables a merchant to identify the consumer,

wherein the merchant is the type of merchant,

wherein the merchant is associated with the tailored content;

comparing, by the computer-based system, content to the anonymous consumer profile;

identifying, by the computer-based system, the tailored content from the merchant based on the comparing;

providing, by the computer-based system, the tailored content to the consumer; and

receiving, by the computer-based system, an acceptance or rejection of the tailored content.

16. The article of claim 15, further comprising communicating, by the computer-based system, the tailored content to a web client associated with the consumer.

17. The article of claim 15, further comprising receiving, by the computer-based system, a transaction request from a web client associated with the consumer based upon the tailored content.

18. The article of claim 15, further comprising receiving, by the computer-based system and from a data partner system, a bid associated with the tailored content.

19. The article of claim 15, wherein the tailored content comprises a plurality of tailored offers, and further comprising prioritizing, by the computer-based system, the plurality of tailored offers based upon a price associated with each tailored offer.

20. The article of claim 15, further comprising receiving, by the computer-based system, indirect data comprising transaction data, and aggregating, by the computer-based system, the consumer profile based upon the indirect data.