Generating modified search results based on query fingerprints

• US 9,760,930 B1
• Filed: 05/29/2014
• Issued: 09/12/2017
• Est. Priority Date: 03/17/2014
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Sarmento, Luis Antonio Diniz Fernandes de Morais, Hinegardner, Lisa Jane, Hoover, Thomas Jay, Spinelli, Alexander Michael
• Primary Examiner(s): Airapetian, Mila
• Application Number:
  US14/290,826
• Time in Patent Office: 1,202 Days
• Field of Search: 705 261, 382218
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/5838 using colour
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy

Abstract

A method and system for analyzing user behavior as users search for items within an electronic marketplace is provided. A query is submitted by a user of the electronic marketplace, the query is processed to identify a series of actions or behaviors performed by the user in relation to the query and fingerprint information for the query is determined based at least in part on analyzing the actions. In one embodiment, the electronic marketplace modifies a user experience for the user based on the fingerprint information. Search results presented to the user are modified by arranging items of the search results in accordance with one or more layouts and views based on query fingerprint information. Various categories of items related to a query issued by the user are identified based on fingerprint information and the search results are organized based on categories.

Claims

1. A computer-implemented method, comprising:

receiving an indication of a query executed by a user of an electronic marketplace;

identifying an action performed by the user in relation to the query;

accessing a query classification database having fingerprint information that comprises a plurality of fingerprints, each fingerprint comprising a vector of features;

determining a fingerprint of the plurality of fingerprints to be associated with the query by comparing the fingerprint information in the query classification database to the action performed by the user in relation to the query, the fingerprint determined by comparing a vector representing the action to the fingerprints of the plurality of fingerprints;

determining at least one subsequent action associated with the determined fingerprint based on the vector of features comprising the determined fingerprint;

arranging a plurality of items comprising search results related to the query in accordance with a layout based at least in part on the at least one subsequent action; and

providing information for rendering a network page comprising the plurality of items in accordance with the layout.

2. The computer-implemented method of claim 1, further comprising arranging the plurality of items comprising the search results in a grid layout in the network page based on the fingerprint for the query.

3. The computer-implemented method of claim 1, further comprising arranging the plurality of items comprising the search results in a list layout in the network page based on the fingerprint for the query.

4. The computer-implemented method of claim 1, further comprising arranging the plurality of items comprising the search results in an image layout in the network page based on the fingerprint.

5. The computer-implemented method of claim 1, further comprising generating an interactive network region in the network page comprising the search results based at least in part on the fingerprint.

6. The computer-implemented method of claim 5, wherein the interactive network region identifies a plurality of categories related to a search term in the query, the plurality of categories identified based at least in part on the fingerprint for the query.

7. A computer-implemented method comprising:

receiving an indication of a query executed by a user of an electronic marketplace;

determining a fingerprint for the query from a plurality of fingerprints, the fingerprint comprising a vector of features derived from attributes of the query, the fingerprint determined by comparing a vector representing the query to the fingerprints of the plurality of fingerprints;

determining at least one subsequent action associated with the determined fingerprint based on the vector of features comprising that the determined fingerprint;

identifying a plurality of categories related to a search term in the query based on the fingerprint and the at least one subsequent action;

generating an interactive network region in a network page comprising search results related to the query, the interactive network region identifying the plurality of categories and presenting the at least one subsequent action; and

providing information for rendering the network page comprising the interactive network region and the search results related to the query, to the user.

8. The computer-implemented method of claim 7, wherein identifying the plurality of categories comprises identifying one or more search terms in the fingerprint for the query.

9. The computer-implemented method of claim 7, wherein a plurality of items comprising the search results are arranged in at least one of a list layout, a grid layout or an image layout in the network page rendered to the user.

10. The computer-implemented method of claim 8, further comprising receiving a selection of a category from the plurality of categories from a user and generating an updated interactive network region identifying a set of categories related to the selected category.

11. The computer-implemented method of claim 10, further comprising rendering an updated network page including the updated interactive region to the user based at least in part on the selected category.

12. The computer-implemented method of claim 11, further comprising generating an updated search result comprising the updated interactive region and providing information for rendering the updated search result to the user.

13. The computer-implemented method of claim 7, further comprising identifying a search term in the query issued by the user, wherein generating the interactive network region is based at least in part on the identified search term.

14. The computer-implemented method of claim 13, wherein the interactive network region identifies a list of comparable items related to the query, based at least in part on the identified search term.

15. The computer-implemented method of claim 14, further comprising receiving a selection to view information related to an item in the list of comparable items from the user and generating an updated search result comprising information related to selected item.

16. A computerized system comprising:

memory that stores computer-executable instructions; and

at least one processor configured to access the memory, the at least one processor configured to execute the computer-executable instructions to collectively at least;

identify an indication of a query executed by a user of an electronic marketplace;

identify theme information related to the query based at least in part on one or more search terms in the query;

access a query classification database having fingerprint information that comprises a plurality of fingerprints, each fingerprint comprising a vector of features;

determine a fingerprint for the query from the plurality of fingerprints based at least in part on the theme information and by comparing a vector representing the query to the fingerprints of the plurality of fingerprints;

determine at least one subsequent action associated with the fingerprint based on the vector of features comprising the determined fingerprint; and

modify search results presented to the user based at least in part on the at least one subsequent action associated with the fingerprint.

17. The computerized system of claim 16, wherein the at least one processor is configured to execute the computer-executable instructions to include a plurality of items that correspond to the theme information in the search results presented to the user.

18. The computerized system of claim 17, wherein the at least one processor is configured to execute the computer-executable instructions to arrange the plurality of items in at least one of a grid layout, a list layout or an image layout in a network page rendered to the user based on the theme information.

19. The computerized system of claim 18, wherein the at least one processor is configured to execute the computer-executable instructions to receive a selection of an item from the plurality of items from the user, and generate an interactive network region comprising theme information related to the selected item.

20. The computerized system of claim 19, wherein the at least one processor is configured to execute the computer-executable instructions to render the interactive network region comprising the theme information related to the selected item in a network page to the user.

21. One or more non-transitory computer-readable media collectively storing computer-executable instructions that, when executed by one or more computer systems, configure the one or more computer systems to collectively perform operations comprising:

receiving an indication of a query executed by a user of an electronic marketplace;

identifying an action performed by the user in relation to the query;

accessing a query classification database having fingerprint information that comprises a plurality of fingerprints, each fingerprint comprising a vector of features;

determining a fingerprint for the query from the plurality of fingerprints by comparing the fingerprint information in the query classification database to a vector representing the action performed by the user in relation to the query;

determining at least one subsequent action associated with the fingerprint based on the vector of features comprising the determined fingerprint; and

modifying search results presented to the user based at least in part on the at least one subsequent action associated with the fingerprint.

22. The one or more non-transitory computer-readable media of claim 21, wherein modifying the search results comprises arranging a plurality of items comprising the search results related to the query in accordance with a layout based at least in part on the fingerprint for the query.

23. The one or more non-transitory computer-readable media of claim 22, further comprising arranging the plurality of items comprising the search results in at least one of a grid layout, a list layout or an image layout in a network page based on the fingerprint for the query.

24. The one or more non-transitory computer-readable media of claim 22, further comprising generating an interactive network region comprising the search results in the network page rendered to the user based at least in part on the fingerprint.