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Dynamically scaled messaging content

  • US 9,766,784 B2
  • Filed: 06/26/2014
  • Issued: 09/19/2017
  • Est. Priority Date: 12/23/2008
  • Status: Expired due to Fees
First Claim
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1. A system, comprising:

  • a processor; and

    a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations, comprising;

    determining a first layout for a message comprising first message content comprising a message element, the message element associated with a first token value and a first device display area of a device display, to facilitate a first display of the message on the device display based on the first layout;

    determining a second token value of the message element, different from the first token value, from token values comprising a text-only token value associated with generating a textual representation of the message element, an icon-only token value associated with generating an icon representation of the message element, a reduced-size token value associated with generating a representation that is smaller than a 100% sized representation of the message element, a full-size token value associated with generating the 100% sized representation of the message element, and an increased-size token value associated with generating a representation that is larger than the 100% sized representation of the message element;

    in response to receiving a first indication related to transitioning the message element from the first device display area to a second device display area of the device display, determining a second layout of the message comprising the message element displayed based on the second token value and the second device display area, wherein, to enable presentation of at least a selectable minimum amount of second message content that does not comprise the message element, the determining the second layout comprises complying with a scaling rule that is related to a selectable ratio of a summed token area and a messaging environment area of the device display, wherein the summed token area corresponds to a first sum of the display area associated with the second token value and a third token value associated with the second message content; and

    facilitating a second display of the message on the device display based on the second layout.

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