System and method for map based exploration

• US 9,773,020 B2
• Filed: 07/13/2015
• Issued: 09/26/2017
• Est. Priority Date: 07/05/2001
• Status: Expired due to Fees

• Current Assignee: NEXRF Corp.
• Original Assignee: NEXRF Corp.
• Inventors: Kerr, Michael A., Stewart, David
• Primary Examiner(s): D'Agostino, Paul A
• Assistant Examiner(s): GRAY, BRANDON RAMON
• Application Number:
  US14/798,313
• Publication Number:
  US 20160054865A1
• Time in Patent Office: 806 Days
• Field of Search: 463 31, 463 35, 463 40, 463 42
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04L 63/0428 wherein the data content is protected, e.g. by encrypting or encapsulating the payload
• CPC Class Codes: H04L 63/06 for supporting key management in a packet data network cryptographic mechanisms or cryptographic arrangements for key management H04L9/08
• CPC Class Codes: H04L 63/18 using different networks or channels, e.g. using out of band channels cryptographic mechanisms or cryptographic arrangements for key distribution involving distinctive intermediate devices or communication paths H04L9/0827; cryptographic mechanisms or cryptographic arrangements for authentication using a plurality of channels H04L9/3215
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04W 12/041 Key generation or derivation
• CPC Class Codes: H04W 12/0431 Key distribution or pre-distribution; Key agreement
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/08 User group management
• CPC Class Codes: H04W 4/33 for indoor environments, e.g. buildings

Abstract

A system and method for map based exploration is described. The system includes a dynamic graphical user interface (GUI) that includes a list of targeted content elements for each different group profile, in which a first dynamic GUI corresponding to a first group profile that is served to a first user is different from a second dynamic GUI corresponding to a second group profile is served to a second user at approximately the same location, when the group profiles are different. A map is displayed on the touch screen display and the map displays a plurality of geofences. A geofence selection received by the touch screen display presents the dynamic graphical user interface that includes the list of targeted content elements for the particular group profile associated with the particular wireless device at the geofence selection.

Claims

1. A system for map based exploration comprising

a database that stores a plurality of user profile data associated with each user and a corresponding wireless device;

at least one group profile associated with each user profile;

a plurality of targeted content elements, in which at least one targeted content element is associated with at least one group profile;

at least one geofence associated with at least one targeted content element;

a dynamic graphical user interface (GUI) that includes a list of targeted content elements for each different group profile, in which a first dynamic GUI corresponding to a first group profile that is served to a first user is different from a second dynamic GUI corresponding to a second group profile is served to a second user at approximately the same location, when the group profiles are different;

a particular wireless device associated with a particular group profile, wherein the particular wireless device includes a touch screen display;

a map displayed on the touch screen display, wherein the map displays a plurality of geofences; and

a geofence selection received by the touch screen display, which displays the dynamic graphical user interface that includes the list of targeted content elements for the particular group profile associated with the particular wireless device at the geofence selection.

2. The system for map based exploration of claim 1 further comprising

a plurality of indoor geofences, in which each indoor geofence is associated with at least one targeted content element;

wherein the first dynamic GUI corresponding to a first group profile that is served to the first user is different from the second dynamic GUI corresponding to the second group profile that is served to a second user at a same indoor geofence, when the group profiles are different;

the map displayed on the touch screen display displays a plurality of indoor geofences; and

an indoor geofence selection received by the touch screen display, which displays the dynamic graphical user interface that includes the list of targeted content elements for the particular group profile associated with the particular wireless device at the indoor geofence selection.

3. The system for map based exploration of claim 2 further comprising an indoor geofence associated with a physical premises corresponding to a particular store.

4. The system for map based exploration of claim 3 further comprising at least two indoor geofences within the physical premises corresponding to the particular store.

5. The system for map based exploration of claim 2 further comprising an indoor positioning technology that determines an indoor location for the wireless device and the touch screen display presents the indoor location of the wireless device on the map.

6. The system for map based exploration of claim 5 wherein the targeted content element includes at least one user generated post.

7. The system for map based exploration of claim 5 wherein the targeted content element includes a display content element that would be presented on a display in the physical premises corresponding to the particular store.

8. A system for map based exploration comprising

a database that stores a plurality of user profile data associated with each user and a corresponding wireless device;

at least one group profile associated with each user profile;

a plurality of targeted content elements, in which at least one targeted content element is associated with at least one group profile;

a plurality of indoor geofences, in which each indoor geofence is associated with at least one targeted content element;

a dynamic graphical user interface (GUI) that includes a list of targeted content elements for each different group profile, wherein a first dynamic GUI corresponding to a first group profile that is served to a first user is different from a second dynamic GUI corresponding to a second group profile that is served to a second user at a same indoor geofence, when the group profiles are different;

a particular wireless device associated with a particular group profile, wherein the particular wireless device includes a touch screen display;

a map displayed on the touch screen display, wherein the map displays a plurality of indoor geofences;

an indoor positioning technology that determines the an indoor location for the wireless device and the touch screen display presents the indoor location of the wireless device on the map; and

an indoor geofence selection received by the touch screen display, which displays the dynamic graphical user interface that includes the list of targeted content elements for the particular group profile associated with the particular wireless device at the indoor geofence selection.

9. The system for map based exploration of claim 8 further comprising an indoor geofence associated with a physical premises corresponding to a particular store.

10. The system for map based exploration of claim 8 further comprising at least two indoor geofences within the physical premises corresponding to the particular store.

11. The system for map based exploration of claim 8 wherein the targeted content element includes at least one user generated post.

12. The system for map based exploration of claim 8 wherein the targeted content element includes a display content element that would be presented on a display in the physical premises corresponding to the particular store.

13. A method for map based exploration comprising

storing a plurality of user profile data associated with each user and a corresponding wireless device in a database;

associating at least one group profile with each user profile;

associating at least one targeted content element is associated with at least one group profile;

associating at least one geofence with at least one targeted content element;

generating a dynamic graphical user interface (GUI) that includes a list of targeted content elements for each different group profile, in which a first dynamic GUI corresponding to a first group profile that is served to a first user is different from a second dynamic GUI corresponding to a second group profile that is served to a second user at approximately the same location, when the group profiles are different;

associating a particular wireless device with a particular group profile, wherein the particular wireless device includes a touch screen display;

displaying a map on the touch screen display, wherein the map displays a plurality of geofences; and

receiving a geofence selection with the touch screen display, which displays the dynamic graphical user interface that includes the list of targeted content elements for the particular group profile associated with the particular wireless device at the geofence selection.

14. The method for map based exploration of claim 13 further comprising associating a plurality of indoor geofences with at least one targeted content element, wherein the first dynamic GUI corresponding to a first group profile that is served to the first user is different from the second dynamic GUI corresponding to the second group profile that is served to a second user at a same indoor geofence, when the group profiles are different.

15. The method for map based exploration of claim 14 further comprising displaying a plurality of indoor geofences on the map presented on the touch screen display;

and

receiving an indoor geofence selection from the touch screen display, which presents the dynamic graphical user interface that includes the list of targeted content elements for the particular group profile associated with the particular wireless device at the indoor geofence selection.

16. The method for map based exploration of claim 15 further comprising associating an indoor geofence with a physical premises corresponding to a particular store.

17. The method for map based exploration of claim 16 further comprising associating at least two indoor geofences within the physical premises corresponding to the particular store.

18. The method for map based exploration of claim 15 further comprising determining an indoor location for the wireless device with an indoor positioning technology and presenting the indoor location of the wireless device on the map.

19. The method for map based exploration of claim 18 wherein the targeted content element includes at least one user generated post.

20. The method for map based exploration of claim 18 wherein the targeted content element includes a display content element that would be presented on a display in the physical premises corresponding to the particular store.