System and method for brand monitoring and trend analysis based on deep-content-classification
First Claim
1. A method for matching an advertisement item to multimedia content elements based on sentiments, comprising:
- extracting at least one multimedia content element from a web-page requested for display on a user node;
generating a signature for each of the at least one multimedia content element, wherein each signature represents a concept, wherein each concept is an abstract description of one of the at least one multimedia content element;
correlating the concepts of the generated signatures to determine a context of the at least one multimedia content element, wherein the context indicates at least a brand sentiment;
searching for at least one advertisement item based on the signatures and the context; and
causing a display of the at least one advertisement item within a display area of the web-page.
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Abstract
A system and method for matching an advertisement item to a multimedia content element based on sentiments. The method comprises: extracting at least one multimedia content element from a web-page requested for display on a user node; generating a signature for each of the at least one multimedia content element, wherein each signature represents a concept, wherein each concept is an abstract description of one of the at least one multimedia content element; correlating the concepts of the generated signatures to determine a context of the at least one multimedia content element, wherein the context indicates at least a brand sentiment; searching for at least one advertisement item based on the signatures and the context; and causing a display of the at least one advertisement item within a display area of the web-page.
322 Citations
19 Claims
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1. A method for matching an advertisement item to multimedia content elements based on sentiments, comprising:
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extracting at least one multimedia content element from a web-page requested for display on a user node; generating a signature for each of the at least one multimedia content element, wherein each signature represents a concept, wherein each concept is an abstract description of one of the at least one multimedia content element; correlating the concepts of the generated signatures to determine a context of the at least one multimedia content element, wherein the context indicates at least a brand sentiment; searching for at least one advertisement item based on the signatures and the context; and causing a display of the at least one advertisement item within a display area of the web-page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for matching an advertisement item to a multimedia content element based on sentiments, comprising:
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a processing unit; and a memory, the memory containing instructions that, when executed by the processing unit, configures the system to; extract at least one multimedia content element from a web-page requested for display on a user node; generate a signature for each of the at least one multimedia content element, wherein each signature represents a concept, wherein each concept is an abstract description of one of the at least one multimedia content element; correlate the concepts of the generated signatures to determine a context of the at least one multimedia content element, wherein the context indicates at least a brand sentiment; search for at least one advertisement item based on the signatures and the context; and cause a display of the at least one advertisement item within a display area of the web-page. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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Specification