Augmented reality virtual content platform apparatuses, methods and systems

• US 9,792,733 B2
• Filed: 01/29/2016
• Issued: 10/17/2017
• Est. Priority Date: 08/22/2012
• Status: Active Grant

• Current Assignee: Snaps Media, Inc.
• Original Assignee: Snaps Media, Inc.
• Inventors: Rosenthal, Vivian, Bone, Steven Austin, Rakovitsky, Dmitry
• Primary Examiner(s): WANG, JIN CHENG
• Application Number:
  US15/011,401
• Publication Number:
  US 20160240010A1
• Time in Patent Office: 627 Days
• Field of Search: 345633, 705 1472, 705 1473, 455466
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G06V 20/30 in albums, collections or shared content, e.g. social network photos or video
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 23/632 for displaying or modifying preview images prior to image capturing, e.g. variety of image resolutions or capturing parameters
• CPC Class Codes: H04N 23/661 Transmitting camera control signals through networks, e.g. control via the Internet
• CPC Class Codes: H04N 5/262 Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects

Abstract

The AUGMENTED REALITY VIRTUAL CONTENT PLATFORM APPARATUSES, METHODS AND SYSTEMS (“ARV”) provides a photo driven ad-platform that transforms digital media placements into immersive and immediately shareable brand-consumer engagements via GPS-linked virtual photo components instantiated on a user mobile device. Within embodiments, users may create and share photographs augmented with brands or other images and accompanying messages on various social networks using their Smartphones or tablets to earn rewards. In one implementation, merchants and/or advertisers may populate the mobile augmented reality space as fans and consumers may share their photos on social networks and spread the word virally.

Claims

1. A method comprising:

receiving, by a processing device, an image captured by a first client device associated with a social network;

the image comprising geo-location data associated with a location of the first client device when the image is captured;

determining, by the processing device, whether the geo-location data is in a proximity of a related event associated with the location;

responsive to the determining, providing a plurality of augmented image overlays corresponding to the related event in a scrollable list to independently select each augmented image overlay onto the image at a display of the first client device in response to a user gesture on the image, each of the plurality of augmented image overlays to be injected as a selectable overlay on top of the image to augment the image as presented on the display of the first client device, wherein the augmented image overlays are displayed in the scrollable list at the display in which each of the augmented image overlays is not presented overlaid on the image prior to being selected by a user to inject into the image;

receiving, by the processing device, a bid from a merchant for exclusively from bidding to inject brand data of a campaign into the augmented image overlays for a time duration of the campaign as specified by the merchant;

receiving, by the processing device, a notification of a selection of at least one of the identified augmented image overlay; and

responsive to receiving the notification, identifying a user of a second client device of the social network as a follower of the related event associated with the location and posting the image with the augmented image overlay associated with the selection to the second client device.

2. The method of claim 1, wherein the plurality of augmented image overlays are available for a specified time duration.

3. The method of claim 1, wherein the augmented image overlays are injected into the image in response to the user gesture being applied to the display of the first client device.

4. The method of claim 1, wherein the augmented image overlays comprises brand data for a campaign associated with the related event.

5. The method of claim 4, wherein the brand data is supplied based on a bid from a merchant associated with the campaign.

6. The method of claim 1, wherein providing the plurality of augmented image overlays comprises providing a list of augmented image overlays to the display of the first client device.

7. The method of claim 1, further comprising receiving social media activities data related to the posting of the image with the augmented image overlay associated with the selection.

8. A system comprising:

a memory for storing a plurality of augmented image overlays; and

a processing device, operatively coupled to the memory, to;

receive an image captured by a first client device associated with a social network;

the image comprising geo-location data associated with a location of the first client device when the image is captured;

determine whether the geo-location data is in a proximity of a related event associated with the location;

responsive to the determined, provide a plurality of augmented image overlays corresponding to the related event in a scrollable list to independently select each augmented image overlay onto the image at a display of the first client device in response to a user gesture on the image, each of the plurality of augmented image overlays to be injected as a selectable overlay on top of the image to augment the image as presented on the display of the first client device, wherein the augmented image overlays are displayed in the scrollable list at the display in which each of the augmented image overlays is not presented overlaid on the image prior to being selected by a user to inject into the image;

receive a bid from a merchant for exclusively from bidding to inject brand data of a campaign into the augmented image overlays for a time duration of the campaign as specified by the merchant;

receive a notification of a selection of at least one of the identified augmented image overlay; and

responsive to the notification, identify a user of a second client device of the social network as a follower of the related event associated with the location and post the image with the augmented image overlay associated with the selection to the second client device.

9. The system of claim 8, wherein the plurality of augmented image overlays are available for a specified time duration.

10. The system of claim 8, wherein the augmented image overlays are injected into the image in response to the user gesture being applied to the display of the first client device.

11. The system of claim 8, wherein the augmented image overlays comprises brand data for a campaign associated with the related event.

12. The system of claim 11, wherein the brand data is supplied based on a bid from a merchant associated with the campaign.

13. The system of claim 8, wherein to provide the plurality of augmented image overlays, the processing device is further to provide a list of augmented image overlays to the display of the first client device.

14. The system of claim 8, wherein the processing device is further to receive social media activities data related to the posting of the image with the augmented image overlay associated with the selection.

15. A non-transitory computer-readable storage medium comprising instructions that when executed, by a processing device, cause the processing device to:

receive, by the processing device, an image captured by a first client device associated with a social network;

the image comprising geo-location data associated with a location of the first client device when the image is captured;

determine whether the geo-location data is in a proximity of a related event associated with the location;

responsive to the determined, provide a plurality of augmented image overlays corresponding to the related event in a scrollable list to independently select each augmented image overlay onto the image at a display of the first client device in response to a user gesture at on the image, each of the plurality of augmented image overlays to be injected as a selectable overlay on top of the image to augment the image as presented on the display of the first client device, wherein the augmented image overlays are displayed in the scrollable list at the display in which each of the augmented image overlays is not presented overlaid on the image prior to being selected by a user to inject into the image;

receive a bid from a merchant for exclusively from bidding to inject brand data of a campaign into the augmented image overlays for a time duration of the campaign as specified by the merchant;

receive a notification of a selection of at least one of the identified augmented image overlay; and

responsive to the notification, identify a user of a second client device of the social network as a follower of the related event associated with the location and post the image with the augmented image overlay associated with the selection to the second client device.

16. The non-transitory computer-readable storage medium of claim 15, wherein the plurality of augmented image overlays are available for a specified time duration.

17. The non-transitory computer-readable storage medium of claim 15, wherein the augmented image overlays are injected into the image in response to the user gesture being applied to the display of the first client device.

18. The non-transitory computer-readable storage medium of claim 15, wherein the augmented image overlays comprises brand data for a campaign associated with the related event.

19. The non-transitory computer-readable storage medium of claim 18, wherein the brand data is supplied based on a bid from a merchant associated with the campaign.