Increasing the number of advertising impressions in an interactive environment
First Claim
1. A computer-implemented method, comprising:
- a) displaying a scene of a portion of a simulated environment within a field of view of a virtual camera from a virtual camera point of view (camera POV) on a video display;
b) changing the scene displayed during a user'"'"'s interaction with the simulated environment; and
c) deliberately placing more of a moving advertising target within the field of view to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression had more of the moving advertising target not been placed in the field of view, wherein a velocity vector of the moving advertising target is calculated such that more of the advertising target moves to within the field of view.
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Accused Products
Abstract
Increasing a number of advertising impressions in a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets is described. A scene of a portion of the simulated environment is displayed from a camera point of view (camera POV) on a video display. The scene may change as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment. Modifying the camera path or a camera field of view can place more of an advertising target within the scene displayed on the video display to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression without the modification.
55 Citations
15 Claims
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1. A computer-implemented method, comprising:
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a) displaying a scene of a portion of a simulated environment within a field of view of a virtual camera from a virtual camera point of view (camera POV) on a video display; b) changing the scene displayed during a user'"'"'s interaction with the simulated environment; and c) deliberately placing more of a moving advertising target within the field of view to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression had more of the moving advertising target not been placed in the field of view, wherein a velocity vector of the moving advertising target is calculated such that more of the advertising target moves to within the field of view. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A client device configured to increasing a number of advertising impressions during user interaction with an interactive environment containing one or more advertising targets, comprising:
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a processor; a memory coupled to the processor; one or more instructions embodied in memory for execution by the processor, the instructions being configured to implement a method for increasing the number of advertising impressions, the instructions comprising; a) displaying a scene of a portion of a simulated environment within a field of view of a virtual camera from a virtual camera point of view (camera POV) on a video display; b) changing the scene displayed during a user'"'"'s interaction with the simulated environment; and c) deliberately placing more of a moving advertising target within the field of view to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression had more of the moving advertising target not been placed in the field of view, wherein a velocity vector of the moving advertising target is calculated such that more of the advertising target moves to within the field of view.
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15. A non-transitory computer-readable medium having embodied therein one or more computer-readable instructions that, when executed, implement a method for increasing a number of advertising impressions during user interaction with an interactive environment containing one or more advertising targets, a computer, the instructions comprising:
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a) displaying a scene of a portion of a simulated environment within a field of view of a virtual camera from a virtual camera point of view (camera POV) on a video display; b) changing the scene displayed during a user'"'"'s interaction with the simulated environment; and c) deliberately placing more of a moving advertising target within the field of view to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression had more of the moving advertising target not been placed in the field of view, wherein a velocity vector of the moving advertising target is calculated such that more of the advertising target moves to within the field of view.
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Specification