Personalizing content for users

• US 9,799,055 B1
• Filed: 04/06/2015
• Issued: 10/24/2017
• Est. Priority Date: 09/28/2007
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Rospo, Stephen B
• Primary Examiner(s): Gebresenbet, Dinku
• Application Number:
  US14/679,685
• Time in Patent Office: 932 Days
• Field of Search: 707732
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0607 Regulated

Abstract

Systems and methods are provided for creating personalized programs. In one implementation, a computer-implemented method is provided. According to the method, content is assembled into a personalized program. The method includes maintaining, in a storage device, transaction history information and preference information for a user. The method selects a plurality of content components based on at least one of the transaction history information and the preference information. The method then determines a sequence of the selected content components and assembles the selected content components according to the sequence as the personalized program.

Claims

1. A computer-implemented method for providing a personalized audio program, comprising:

receiving, from a user device, user input indicating topics of interest;

classifying the topics of interest as one of a news topic, a sports topic, or an entertainment topic;

associating at least one of the news topic with news programs, the sports topic with sports programs, or the entertainment topic with entertainment programs;

selecting first audio content that relates to at least one of the news topic, the sports topic, or the entertainment topic associated with the news programs, the sports programs, or the entertainment programs;

selecting second audio content that relates to at least one of the news topic, the sports topic, or the entertainment topic associated with the news programs, the sports programs, or the entertainment programs;

receiving, from the user device, user input indicating at least one rating indicative of an interest level of a user of at least one of the news topic, the sports topic, or the entertainment topic;

computing a first value indicative of a first level of interest in the first audio content based at least in part on a first correlation between the first audio content and the news topic, the sports topic, or the entertainment topic;

computing a second value indicative of a second level of interest in the second audio content based at least in part on a second correlation between the second audio content and the news topic, the sports topic, or the entertainment topic;

determining a listening sequence for playing the first audio content and the second audio content, the listening sequence for playing the first audio content first based on the first value of the first level of interest in the first audio content being greater than the second value of the second level of interest in the second audio content;

generating, according to the listening sequence, metadata identifying the first audio content as instructions for sequencing the first audio content first and the second audio content second in the personalized audio program; and

streaming, according to the metadata, the personalized audio program to a handheld device.

2. The method of claim 1, wherein the selecting of the first audio content or the selecting of the second audio content is based at least in part on previously streamed audio content.

13. The method of claim 1, further comprising selecting the first audio content or the second audio content such that at least one product or service is presented in the first audio content or the second audio content as a theme.

14. The method of claim 1, further comprising accessing the first audio content or the second audio content according to the metadata.

3. A system for providing a personalized audio program, the system comprising:

one or more processors; and

memory storing computer-executable instructions that, when executed by the one or more processors, perform at least;

receiving, from a user device, user input indicating topics of interest;

classifying the topics of interest as one of a news topic, a sports topic, or an entertainment topic;

associating at least one of the news topic with news programs, the sports topic with sports programs, or the entertainment topic with entertainment programs;

selecting first audio content that relates to at least one of the news topic, the sports topic, or the entertainment topic associated with the news programs, the sports programs, or the entertainment programs;

selecting second audio content that relates to at least one of the news topic, the sports topic, or the entertainment topic associated with the news programs, the sports programs, or the entertainment programs;

receiving, from the user device, user input indicating at least one rating indicative of an interest level of a user of at least one of the news topic, the sports topic, or the entertainment topic;

computing a first value indicative of a first level of interest in the first audio content based at least in part on a first correlation between the first audio content and the news topic, the sports topic, or the entertainment topic;

computing a second value indicative of a second level of interest in the second audio content based at least in part on a second correlation between the second audio content and the news topic, the sports topic, or the entertainment topic;

determining a listening sequence for playing the first audio content and the second audio content, the listening sequence for playing the first audio content first based on the first value of the first level of interest in the first audio content being greater than the second value of the second level of interest in the second audio content; and

generating, according to the listening sequence, metadata identifying the first audio content as instructions for sequencing the first audio content first and the second audio content second in the personalized audio program according to the listening sequence.

4. The system of claim 3, wherein the selecting of the first audio content or the selecting of the second audio content is based at least in part on previously streamed audio content.

5. The system of claim 3, wherein the memory further stores computer-executable instructions that, when executed by the one or more processors, performs at least:

streaming, according to the metadata, the personalized audio program to a handheld device.

6. The system of claim 3, wherein the memory further stores computer-executable instructions that, when executed by the one or more processors, performs at least:

receiving a rating of at least one of the first audio content or the second audio content; and

assembling a new personalized audio program based at least in part on the rating.

15. The system of claim 3, wherein the memory further stores computer-executable instructions that, when executed by the one or more processors, performs at least:

downloading, according to the metadata, the personalized audio program to a handheld device.

7. A computer-implemented method for selecting audio content for a personalized audio program, comprising:

receiving, from a user device, user input indicating an identifier of a user;

accessing, from a storage device, topics of interest associated with the received identifier;

classifying the topics of interest as one of a news topic, a sports topic, or an entertainment topic;

associating at least one of the news topic with news programs, the sports topic with sports programs, or the entertainment topic with entertainment programs;

selecting first audio content that relates to at least one of the news topic, the sports topic, or the entertainment topic associated with the news programs, the sports programs, or the entertainment programs;

selecting second audio content that relates to at least one of the news topic, the sports topic, or the entertainment topic associated with the news programs, the sports programs, or the entertainment programs;

receiving, from the user device, user input indicating at least one rating indicative of an interest level of the user of at least one of the news topic, the sports topic, or the entertainment topic;

computing a first value indicative of a first level of interest in the first audio content based at least in part on a first correlation between the first audio content and the news topic, the sports topic, or the entertainment topic;

computing a second value indicative of a second level of interest in the second audio content based at least in part on a second correlation between the second audio content and the news topic, the sports topic, or the entertainment topic;

determining a listening sequence for playing the first audio content and the second audio content, the listening sequence for playing the first audio content first based on the first value of the first level of interest in the first audio content being greater than the second value of the second level of interest in the second audio content; and

generating, according to the listening sequence, metadata identifying the first audio content as instructions for sequencing the first audio content first and the second audio content second in the personalized audio program.

8. The method of claim 7, wherein the selecting of the first audio content or the selecting of the second audio content is based at least in part on previously streamed audio content associated with the received identifier.

9. The method of claim 7, further comprising streaming, according to the metadata, the personalized audio program to a handheld device.

10. The method of claim 7, further comprising receiving at least one rating of at least one of the first audio content or the second audio content.

11. The method of claim 10, further comprising assembling a new personalized audio program based at least in part on the at least one rating.

12. The method of claim 7, further comprising selecting the first audio content or the second audio content such that at least one product or service is presented in the first audio content or the second audio content as a theme.

16. The method of claim 7, further comprising downloading, according to the metadata, the personalized audio program to a handheld device.