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Intelligent communication routing system and method

  • US 9,807,239 B1
  • Filed: 12/14/2015
  • Issued: 10/31/2017
  • Est. Priority Date: 04/03/2006
  • Status: Expired due to Fees
First Claim
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1. A communication method for establishing a communication between a second party and a respective one of a plurality of first parties, comprising:

  • determining at least one factor associated with each respective first party selected from the group consisting of;

    a past history of use by the respective first party, wherein the use represented in the past history of use comprises a prior communication interaction with at least one second party, anda user profile of the respective first party;

    conveying the determined at least one factor associated with each respective first party to a plurality of second parties;

    receiving a plurality of bids from the plurality of second parties for an opportunity to communicate with a particular first party, after conveyance of the determined at least one factor associated with each respective first party;

    normalizing, with an automated processor, each respective bid of the plurality of received bids, based on at least both;

    a value of the respective bid placed by a respective second party for the respective opportunity to communicate with the particular first party, andthe determined at least one factor associated with the particular first party,the normalized respective bid representing a value of the communication between a respective second party and the particular first party, distinct from a value of the respective bid;

    selecting, based on the normalized plurality of received bids, a winning normalized bid; and

    establishing a communication between the second party having the winning bid and the particular first party.

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