Monetization of multimedia queries

• US 9,817,831 B2
• Filed: 12/30/2005
• Issued: 11/14/2017
• Est. Priority Date: 12/30/2005
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Williams, Hugh J., Farago, Julia H., Whyte, Nicholas A.
• Primary Examiner(s): REINHARDT, RICHARD G
• Application Number:
  US11/320,669
• Publication Number:
  US 20070162428A1
• Time in Patent Office: 4,337 Days
• Field of Search: 705 14
• CPC Class Codes: G06F 16/4393 Multimedia presentations, e.g. slide shows, multimedia albums
• CPC Class Codes: G06F 16/44 Browsing; Visualisation therefor
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method to monetize multimedia queries is provided. The method includes receiving a multimedia query from a client device. In response, to the multimedia query a collection of thumbnails representing multimedia files is created. Position information for advertisement information is generated based on multimedia content included in the multimedia files. The position information specifies where the advertisement information should be displayed. Accordingly, advertisement information associated with advertisers that pay above a specified threshold is displayed with thumbnails of the multimedia content or with the actual multimedia content.

Claims

1. A computer-implemented method employing a server device, the method comprising:

receiving, at the server device, a query associated with multimedia content comprising unlicensed copyright-protected content;

selecting, at the server device, advertisement information based on terms included in the query;

generating advertisement-treatment information for the advertisement information based on terms included in the query, the generating comprising;

determining that the multimedia content comprises unlicensed copyright-protected content; and

generating the advertisement-treatment information in response to the determining, the advertisement-treatment information indicating how the advertisement information is displayed with relation to the unlicensed copyright-protected content, the advertisement-treatment information defining spatial or temporal relationships between the advertisement information and the unlicensed copyright-protected content corresponding to the query; and

transmitting a results set generated from the query comprising the multimedia content, the results set to be displayed as one or more thumbnails corresponding to the multimedia content in a multimedia-content section associated with a display area with the selected displayed advertisement information being displayed in an advertisement section associated with the display area according to the advertisement-treatment information, an advertisement-visibility control modifying display properties of the unlicensed copyright-protected content to obscure the unlicensed copyright-protected content when displaying the advertisements in the advertisement section based on the advertisement-treatment information and removing the advertisement information when the unlicensed copyright-protected content becomes visible in the display area based on the advertisement-treatment information.

2. The method according to claim 1, wherein the selected advertisement information is associated with an advertiser whose payment is above a specified payment threshold.

3. The method according to claim 1, wherein the method further comprises:

embedding or superimposing the advertisement information on licensed copyright-protected multimedia content.

4. The method according to claim 1, wherein the multimedia content is image, audio, or video.

5. The method according to claim 4, wherein the multimedia content includes premium content.

14. The method according to claim 1, further comprising:

retrieving license information associated with licensed copyright-protected content, the license information indicating where advertisement information is to be displayed in relation to the licensed copyright-protected multimedia content.

15. The method according to claim 1, wherein the advertisement-treatment information comprises rules for unlicensed copyright-protected multimedia content regarding copyright regulations for copyright-protected multimedia.

19. The method of claim 1, wherein the display area is a scrollable area, and wherein the advertising information becomes visible in the display area when the unlicensed copyright-protected content is scrolled off of the display area.

6. A method to generate a graphical user interface to provide multimedia content in response to a multimedia query, comprising:

displaying, in a multimedia-content section, one or more thumbnails corresponding to multimedia content matching the multimedia query, the multimedia content comprising unlicensed copyright-protected content;

displaying an advertisement-visibility control for obscuring the one or more thumbnails, the advertisement-visibility control modifying display properties of the unlicensed copyright-protected content;

receiving advertisement-treatment information for advertisements based on terms included in the query, the advertisement-treatment information indicating how advertisements are displayed with relation to unlicensed copyright-protected content, the advertisement-treatment information defining spatial or temporal relationships between the advertisements and the unlicensed copyright-protected content corresponding to the multimedia query;

displaying, in an advertisement section, the advertisements based on terms included in the query, the advertisement section being spatially separated from the multimedia-content section and the unlicensed copyright-protected content being obscured when displaying the advertisements in the advertisement section based on the advertisement-treatment information; and

removing the advertisements when obscuring of the unlicensed copyright-protected content is below a predetermined threshold.

7. The method of claim 6, wherein the advertisements are located below the thumbnails of the multimedia content.

8. The method of claim 6, wherein the advertisements are located apart from the multimedia content by a scrollable area.

9. The method of claim 8, wherein the scrollable area adjusts based upon the advertisement-treatment information.

10. The method of claim 6, further comprising:

a blank space separation between the advertisement section and multimedia-content section, wherein a size of the blank space separation is based on content in the one or more sources.

11. The method of claim 6, wherein the visibility adjuster comprises a zoom selector, which allows the user to reduce the size of thumbnails associated with the multimedia content.

12. The method of claim 6, wherein the visibility adjuster comprises a fuzz selector, that warps the thumbnails associated with the multimedia content.

16. The method of claim 6, wherein the displaying the advertisement section is performed after removing the copyright-protected content from a viewable display area of the graphical user interface.

17. The method of claim 12, wherein the fuzz selector modifies one or more display properties of the multimedia content, the display properties comprising one or more of a color of the multimedia content, a texture of the multimedia content, a brightness of the multimedia content, or a transparency of the multimedia content.

13. A system for providing multimedia content on a client device in response to a multimedia query, the system comprising:

a sending component configured to send a multimedia query;

a receiving component configured to receive;

advertisement information matching terms in the multimedia query,

one or more thumbnails corresponding to multimedia content matching the multimedia query, the multimedia content comprising unlicensed copyright-protected content, and

advertisement-treatment information for advertisements based on terms included in the query, the advertisement treatment information indicating how the advertisement information is displayed with relation to unlicensed copyright-protected content, the advertisement-treatment information defining spatial or temporal relationships between the advertisement information and the unlicensed copyright-protected content corresponding to the multimedia query;

a formatting component configured to format the received advertisement information and the unlicensed copyright-protected content for display on the client device based on the advertisement-treatment information, the unlicensed copyright-protected content being displayed in a multimedia-content section on the client device; and

an advertisement-visibility control for the one or more thumbnails, the advertisement-visibility control modifying display properties of the unlicensed copyright-protected content to obscure the unlicensed copyright-protected content when displaying the advertisement information in an advertisement section and removing the advertisement information when obscuring of the unlicensed copyright-protected content is below a predetermined threshold based on the advertisement-treatment information, the advertisement section being spatially separated from the multimedia-content section based on the advertisement-treatment information.

18. The system of claim 13, wherein obscuring the unlicensed copyright-protected content comprises adjusting at least one of a color of the unlicensed copyright-protected content, a texture of the unlicensed copyright-protected content, a brightness of the unlicensed copyright-protected content, or a transparency of the unlicensed copyright-protected content.

20. The system of claim 13, wherein the displaying the advertisement section is performed after removing the copyright-protected content from a viewable display area of the graphical user interface.