Anonymous information management

• US 9,818,131 B2
• Filed: 03/15/2013
• Issued: 11/14/2017
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: LiveRamp, Inc. (LiveRamp Holdings, Inc.)
• Original Assignee: LiveRamp, Inc. (LiveRamp Holdings, Inc.)
• Inventors: Yonebayashi, Takashi, Lizt, Jeremy, May, Stephen Travis
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US13/838,151
• Publication Number:
  US 20140278972A1
• Time in Patent Office: 1,705 Days
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

An anonymous information system (AIS) maintains privacy for internet users by separating personally identifiable information (PII) and user browser history. The AIS may receive a hashed email address from a publisher website. The AIS system may double hash the email address and discard the hashed email address received from the publisher. The double hashed email address is decoupled from user PII and may be used for tracking the number of unique email addresses provided by the publisher website. The AIS system also may associate the hashed email address with a consumer file. The AIS may hash an entity identifier associated with the consumer file to create a non-reversible anonymous identifier (anonymous ID). The anonymous ID may be associated with segment information in the consumer file that does not contain PII about the user. The AIS may send customized information to users based on the segment information.

Claims

1. A method for maintaining privacy in an anonymous information system (AIS), comprising:

receiving, by a service provider network (SPN), a hashed user identifier from a website;

hashing, by the SPN, the hashed user identifier to produce a double hashed user identifier;

identifying a consumer file associated with the double hashed user identifier, wherein the consumer file is stored in a first database;

identifying an entity identifier associated with the consumer file;

hashing the entity identifier into an anonymous identifier;

identifying personally identifiable information (PII) in the consumer file;

identifying segment data in the consumer file;

loading the anonymous identifier and the segment data into a second database that is siloed from the first database wherein association of the anonymous identifier with the PII in the consumer file is prevented;

associating the anonymous identifier only with the segment data;

at the SPN, loading the anonymous identifier into a browser cookie;

sending the browser cookie from the SPN to a web browser associated with a computer operated by a user;

at some point after sending the browser cookie from the SPN to the web browser associated with the computer operated by the user, associating at the SPN the anonymous identifier with an advertisement chosen from a plurality of advertisements based on the segment data associated with the anonymous identifier to provide a targeted advertisement to the user;

at the SPN, receiving the browser cookie back from the web browser at the computer operated by the user;

extracting the anonymous identifier from the browser cookie at the SPN; and

sending the targeted advertisement associated with the anonymous identifier from the SPN to the web browser at the computer operated by the user in response to receiving the anonymous identifier.

2. The method according to claim 1, further comprising the step of discarding the hashed user identifier after double hashing the user identifier.

3. The method according to claim 1, wherein the hashed user identifier comprises a hashed email address.

4. The method according to claim 1, wherein:

the PII comprises any information identifying a single human, a group of humans, or an entity; and

the segment data comprises generic information that cannot be tracked to the single human, the group of humans, or the entity.

5. The method according to claim 1, further comprising:

associating the segment data with an advertisement chosen from a plurality of advertisements to identify a targeted advertisement to the user;

at the SPN, loading at least a portion of the segment data into the browser cookie along with the anonymous identifier;

loading the browser cookie comprising the anonymous identifier and the portion of the segment data into the web browser at the computer operated by the user from the SPN;

at some time after loading the browser cookie into the web browser from the SPN, receiving the browser cookie from the web browser at the SPN and extracting the portion of the segment data from the browser cookie at the SPN; and

sending the targeted advertisement associated with the segment data from the SPN to the web browser in response to receiving the associated segment data at the SPN.

6. The method according to claim 1, wherein the website is a publisher website, the hashed user identifier is a hashed first email address, and the double hashed user identifier is a first double hashed email address, further comprising the steps of:

a. receiving, by the SPN, a second hashed email address from the publisher website;

b. double hashing, by the SPN, the second hashed email address to produce a second double hashed email address;

c. determining whether the second double hashed email address currently exists in a publisher file maintained at the SPN;

d. if the second double hashed email address does not currently exist in the publisher file, incrementing an email count for the publisher website; and

e. determining a publication fee paid to the publisher website based on a number of unique double hashed email addresses in the publisher file.

7. The method according to claim 1, wherein the advertisement is a banner advertisement on a web page.

8. The method according to claim 1, further comprising the step of, at an advertiser website, associating a first advertisement with a first set of segment data and associating a second advertisement different from the first advertisement with a second set of segment data different from the first set of segment data.

9. The method according to claim 1, wherein the advertisement is associated with an upgrade offer to preferred customers of an advertiser entity.

10. The method according to claim 7, wherein the advertisement is a banner ad inserted within a webpage currently loaded in the web browser.

11. The method of according to claim 1, wherein all steps are performed without tracking of a user browser history.

12. The method according to claim 1, wherein the SPN monitors a number of times the advertisement is sent to the web browser.