Live branded dynamic mapping
First Claim
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1. A method for personalized mapping, comprising:
- generating a dynamic conversion mapping based on a plurality of fixed-position markers such that the dynamic conversion mapping allows conversion of location data between a graphical coordinate grid of a graphical map and a latitude-longitude location grid, wherein the graphical map includes a plurality of regions of which at least one region maps onto the latitude-longitude location grid at a different scale than at other regions of the plurality of regions, and wherein each fixed-position marker of the plurality of fixed-position markers has a known latitude-longitude marker location on the latitude-longitude location grid and a known graphical marker location on the graphical map;
receiving a user locator dataset identifying a location of a user mobile device, wherein the location of the user mobile device is identified via a Global Positioning System (GPS) receiver associated with the user mobile device;
generating a personalized map identifying the location of the user mobile device within the graphical map;
transmitting personalized map data to the user mobile device, thereby displaying the personalized map at the user mobile device; and
transmitting a personalized message data to the user mobile device, thereby displaying a personalized message at the user mobile device.
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Abstract
A live dynamic map that provides for increased convenience for a user at a venue is disclosed. The live dynamic map may be branded for a venue, shows points of interest and paths between locations, includes a messaging capability, and allows users to be social with one another as well as venue management. Live branded mapping may allow for similar engagement on a region-by-region, neighborhood-by-neighborhood, or even brand-by-brand basis. By engaging on a hyper-local level, the present mapping platform can better target user and payload delivering and improve upon business to consumer brand engagement.
146 Citations
20 Claims
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1. A method for personalized mapping, comprising:
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generating a dynamic conversion mapping based on a plurality of fixed-position markers such that the dynamic conversion mapping allows conversion of location data between a graphical coordinate grid of a graphical map and a latitude-longitude location grid, wherein the graphical map includes a plurality of regions of which at least one region maps onto the latitude-longitude location grid at a different scale than at other regions of the plurality of regions, and wherein each fixed-position marker of the plurality of fixed-position markers has a known latitude-longitude marker location on the latitude-longitude location grid and a known graphical marker location on the graphical map; receiving a user locator dataset identifying a location of a user mobile device, wherein the location of the user mobile device is identified via a Global Positioning System (GPS) receiver associated with the user mobile device; generating a personalized map identifying the location of the user mobile device within the graphical map; transmitting personalized map data to the user mobile device, thereby displaying the personalized map at the user mobile device; and transmitting a personalized message data to the user mobile device, thereby displaying a personalized message at the user mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system for personalized mapping, the system comprising:
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a memory storing instructions; and a processor, wherein execution of the instructions by the processor causes the processor to; generate a dynamic conversion mapping that allows conversion of location data between a graphical coordinate grid of a graphical map and a latitude-longitude location grid, wherein the graphical map includes a plurality of regions of which at least one region maps onto the latitude-longitude location grid at a different scale than at other regions of the plurality of regions, and wherein each fixed-position marker of a plurality of fixed-position markers has a known latitude-longitude marker location on the latitude-longitude location grid and a known graphical marker location on the graphical map, receive a user locator dataset identifying a location of a user mobile device, wherein the location of the user mobile device is identified via a Global Positioning System (GPS) receiver associated with the user mobile device, generate a personalized map identifying the location of the user mobile device within the graphical map, transmit personalized map data to the user mobile device, thereby displaying the personalized map at the user mobile device, and transmit a personalized message data to the user mobile device, thereby displaying a personalized message at the user mobile device. - View Dependent Claims (17, 18, 19)
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20. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for personalized mapping, the method comprising:
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obtaining a latitude-longitude user location of a user mobile device via a Global Positioning System (GPS) receiver associated with the user mobile device, the latitude-longitude user location based on a latitude-longitude location grid; transmitting the latitude-longitude user location to an application server, thereby causing the application server to generate a personalized map identifying a graphical user location of the user mobile device within a graphical map, the personalized map generated using a dynamic conversion mapping that converts the latitude-longitude user location into the graphical user location based on a graphical coordinate grid of the graphical map, wherein the graphical map includes a plurality of regions of which at least one region maps onto the latitude-longitude location grid at a different scale than at other regions of the plurality of regions, and wherein the dynamic conversion mapping is based on a plurality of fixed-position markers such that each fixed-position marker of the plurality of fixed-position markers has a known latitude-longitude marker location on the latitude-longitude location grid and a known graphical marker location on the graphical map; receiving the generated personalized map from the application server; receiving a personalized message from the application server; and displaying the personalized map and the personalized message.
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Specification