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Web button listing multiple descriptions in a single button

  • US 9,836,188 B2
  • Filed: 04/14/2016
  • Issued: 12/05/2017
  • Est. Priority Date: 04/14/2016
  • Status: Active Grant
First Claim
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1. A method for improving website navigation by displaying a plurality of descriptive buttons on a user interface presented on a client device by a computing system, said computing system comprising one or more data stores and one or more processors, wherein said client device and said computing system are communicatively connected through a network and said computing system is operable to respond to one or more instructions, said method comprising the steps of:

  • maintaining one or more databases by said computer system in said one or more data stores, said one or more databases comprising a plurality of data related to a plurality of web sites, a plurality of data related to information on a plurality of users including a first user of said plurality of websites and a plurality of data related to interactions of said plurality of users including the first user with said plurality of web sites;

    analyzing said one or more databases by said computer system to find out a plurality of trends including a first trend and a second trend present at a given point in time;

    identifying a first-relevant web content from said plurality of web sites corresponding to said first trend and a second-relevant web content from said plurality of web sites corresponding to said second trend, the first relevant web content different from the second relevant web content;

    identifying a first subset of a plurality of keywords corresponding to said first trend and a second subset of the plurality of keywords corresponding to said second trend, the plurality of keywords comprising of a plurality of interests and attributes of the first user, the second subset different from the first subset;

    generating a first descriptive group comprising said first subset of the plurality of keywords and a second descriptive group comprising said second subset of the plurality of keywords by said computer system;

    rendering a first descriptive button and a second descriptive button on said client device through said user interface wherein the first the first relevant web content, and the second descriptive button displays the second descriptive group and is associated with one or more links to the second relevant web content;

    andpresenting said one or more links to said first relevant web content or said one or more links to said second relevant web content on said client device in response to respective activation of said first or second descriptive button by said first user.

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