Mail monetization—revenue sharing model

• US 9,836,722 B2
• Filed: 09/25/2007
• Issued: 12/05/2017
• Est. Priority Date: 09/25/2007
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Keswani, Girish
• Primary Examiner(s): LI, SUN M
• Application Number:
  US11/861,000
• Publication Number:
  US 20090083142A1
• Time in Patent Office: 3,724 Days
• Field of Search: 705 14, 705 1- 10, 705 1453, 705 1471, 707 20- 40, 709 1- 30, 709203, 709206
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 20/102 Bill distribution or payments
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user

Abstract

This disclosure describes systems and methods for including advertisements in outgoing electronic messages and rewarding the sender for every recipient who clicks on an included advertisement. The disclosure further describes various methods for selecting keywords used to generate the advertisement as well as a method for allowing the sender to directly select the advertisement from an advertisement listing. Furthermore, the disclosure discusses various forms of rewarding the sender including a revenue sharing method.

Claims

1. A method comprising:

transmitting, by a computing device, a graphical user interface including a message text input area configured to receive the body of a text message and a suggested description text box configured to receive a suggested description from a sender, wherein the graphical user interface does not initially display the suggested description text box;

receiving, by the computing device from the sender over a network, a selection of one or more recipients from a plurality of recipients in a contact list of the sender, the selection indicating a decision by the sender to include advertisements in outgoing text messages to the one or more selected recipients;

receiving, by the computing device, a transmission request from the sender, the transmission request identifying the text message and one or more selected recipients of the text message;

determining, by the computing device, whether the text message includes a keyword based on the number of times the keyword appears within the text message or the location of the keyword in the text message;

transmitting, by the computing device to the sender, an instruction to display the suggested description text box upon determining that the text message does not include a keyword, the instruction causing the graphical user interface to display the suggested description text box;

receiving, by the computing device and from the sender, the suggested description associated with the recipient, the suggested description including one or more keywords entered by the sender into the suggested description text box;

selecting, by the computing device, one or more keywords of the text message using the suggested description;

determining, by the computing device, a selection of an advertisement;

generating, by the computing device, the advertisement using the one or more keywords;

automatically generating, by the computing device, an electronic message containing the text message and the determined advertisement;

transmitting, by the computing device, the electronic message to the at least one of the selected recipients; and

receiving, by the computing device, a notification that the at least one of the selected recipients selected the advertisement.

2. The method of claim 1 further comprising:

storing, in a profile associated with the sender, information indicating that the permission was received; and

in response to receiving the transmission request, verifying that the permission has been received from the sender.

3. The method of claim 1 further comprising:

generating the advertisement using at least one user profile.

4. The method of claim 1 further comprising:

selecting the one or more keywords from the text message.

5. The method of claim 1 further comprising:

accessing a first set of information regarding the sender; and

selecting the one or more keywords from the first set of information.

6. The method of claim 1 further comprising:

accessing a second set of information regarding the recipient; and

selecting the one or more keywords from the second set of information.

7. The method of claim 1 further comprising:

displaying a listing of advertisements to the sender; and

receiving, from the sender, a selection of the advertisement for inclusion in the electronic message.

8. The method of claim 1 further comprising:

receiving a payment from an advertiser associated with the advertisement; and

paying the sender an amount based on the payment received from the advertiser.

9. A method comprising:

transmitting, by a computing device, a graphical user interface including a message text input configured to receive the body of a text message and a suggested description text box configured to receive a suggested description from a sender, wherein the graphical user interface does not initially display the suggested description text box;

receiving, by the computing device from the sender over a network, a selection of one or more recipients from a plurality of recipients in a contact list of the sender, the selection indicating a decision by the sender to include advertisements in outgoing text messages to the one or more selected recipients;

receiving, by the computing device, a transmission request from the sender, the transmission request identifying the text message and one or more selected recipients of the text message;

determining, by the computing device, whether the text message includes a keyword based on the number of times the keyword appears within the text message or the location of the keyword in the text message;

transmitting, by the computing device to the sender, an instruction to display the suggested description text box upon determining that the text message does not include a keyword, the instruction causing the graphical user interface to display the suggested description text box;

receiving, by the computing device and from the sender, the suggested description associated with the recipient, the suggested description including one or more keywords entered by the sender into the suggested description text box;

selecting, by the computing device, one or more keywords of the text message using the suggested description;

determining, by the computing device, a selection of an advertisement;

generating, by the computing device, the advertisement using the one or more keywords;

automatically generating, by the computing device, an electronic message containing the text message and the determined advertisement; and

transmitting, by the computing device, the electronic message to the at least one of the selected recipients.

10. The method of claim 9 further comprising:

storing, in a profile associated with the sender, information indicating that the permission was received; and

in response to receiving the transmission request, verifying that the permission has been received from the sender.

11. The method of claim 9 further comprising:

receiving a notification that a recipient selected the advertisement;

billing an advertiser associated with the advertisement a first amount; and

rewarding the sender with a second amount based on the first amount.

12. The method of claim 9 further comprising:

displaying a listing of advertisements to the sender; and

receiving, from the sender, a selection of the advertisement for inclusion in the electronic message.

13. The method of claim 11 further comprising:

receiving a notification that a recipient selected the advertisement;

billing an advertiser associated with the advertisement a first amount; and

rewarding the sender with a third amount based on the first amount.

14. A system comprising:

a client device connected to a network, wherein the client device is configured to receive and display a graphical user interface received over the network; and

an electronic message system connected to the network and comprising a processor, wherein the electronic message system is configured to;

transmit the graphical user interface to the client device, the graphical user interface including a message text input configured to receive the body of a text message and a suggested description text box configured to receive a suggested description from a sender, wherein the graphical user interface does not initially display the suggested description text box,

receive a selection from a sender over a network of one or more recipients from a plurality of recipients in a contact list of the sender, the selection indicating a decision by the sender to include advertisements in outgoing text messages to the one or more recipients,

receive a transmission request from the sender, the transmission request identifying a text message and one or more selected recipients of the text message,

determine whether the text message includes a keyword based on the number of times the keyword appears within the text message or the location of the keyword in the text message,

transmit, to the sender, an instruction to display the suggested description text box upon determining that the text message does not include a keyword, the instruction causing the graphical user interface to display the suggested description text box,

receive, from the sender, the suggested description associated with at least one of the selected recipients, the suggested description including one or more keywords entered by the sender into the suggested description text box,

select one or more keywords of the text message using the suggested description, for determining a selection of an advertisement, and

automatically generate an electronic message containing the text message and the determined advertisement.

15. The system of claim 14 further comprising:

an advertisement engine for selecting advertisements based on the one or more keywords.

16. The system of claim 15 wherein the system communicates with the sender and the at least one of the selected recipients via a network.

17. The system of claim 16 wherein the network is an Internet.

18. The system of claim 16 wherein the electronic message system communicates with the advertisement engine via the network.