Data capture for user interaction with promotional materials

• US 9,836,770 B2
• Filed: 02/24/2012
• Issued: 12/05/2017
• Est. Priority Date: 02/24/2012
• Status: Active Grant

• Current Assignee: AD Persistence LLC
• Original Assignee: AD Persistence LLC
• Inventors: Nemitz, George M., Spinella, Vincent James, Konkimalla, Rajiv, Kara, Dillip Kumar, Spinella, James Francis
• Primary Examiner(s): Brown, Luis A
• Application Number:
  US13/404,873
• Publication Number:
  US 20130226689A1
• Time in Patent Office: 2,111 Days
• Field of Search: 705 1441, 705 144, 705 1455, 705 1449
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An application on a user device sends a request for promotional material to a server while the application is active on a user device. The application receives the promotional material from the server and stores the promotional material in a data store on the user device. A management client on the user device receives a user interaction with the promotional material and sends data representing the user interaction to the server independent of web-browser technology.

Claims

1. A method of capturing, by a management client running on a user device, data corresponding to user interaction with promotional material on the user device, the method comprising:

receiving, by a processing device, a request for the promotional material from a non-web-browser application on the user device;

sending, by the processing device, the request for promotional material to a web service comprising a server while the application is active on the user device;

receiving, by the processing device, the promotional material from the web service at a first time;

storing, by the processing device, the promotional material in a data store on a user device;

launching, by the processing device, the management client on the user device for access to the promotional material in response to a request from a user of the user device;

presenting, by the processing device, the promotional material for user interaction, wherein the promotional material is presented by the management client outside the application at a second time, wherein the second time is later than the first time;

receiving, by the processing device, a user interaction with the promotional material;

generating, by the processing device, data representing the user interaction with the promotional material in the management client; and

transmitting, by the processing device and over a wireless communication network, the data representing the user interaction to the web service,

wherein the server is configured to analyze the data representing the user interaction to determine an effectiveness of the promotional material.

2. The method of claim 1, wherein the management client comprises a second application running on the user device and is separate from the application.

3. The method of claim 2, wherein the management client is configured to manage a plurality of promotional materials received from the server and to provide access to the promotional materials without interrupting a function of the application.

4. The method of claim 1, wherein the promotional material comprises at least one of an advertisement, brochure, coupon, multimedia message, loyalty card program, or rebate offering.

5. The method of claim 1, wherein the user interaction comprises at least one of viewing, saving, sharing, deleting, purchasing or redeeming the promotional material.

6. The method of claim 1, wherein the data representing the user interaction is sent to the server using an advertisement sync gateway (ASG) protocol, the ASG protocol comprising a communication scheme to deliver the promotional material from the server to a plurality of user devices and enable capture of the data representing the user interaction from the plurality of user devices.

7. The method of claim 1, further comprising:

storing a copy of the data representing the user interaction with the promotional material in the management client on the user device.

8. A user device running a management client to capture data corresponding to user interaction with promotional material on the user device, the user device comprising:

a memory; and

a processing device operatively coupled to the memory, the processing device to;

receive a request for the promotional material from a non-web-browser application on the user device;

send the request for promotional material to a web service comprising a server while the application is active on the user device;

receive the promotional material from the web service at a first time;

store the promotional material in the memory;

launch the management client on the user device for access to the promotional material in response to a request from a user of the user device;

present the promotional material for user interaction, wherein the promotional material is presented by the management client outside the application at a second time, wherein the second time is later than the first time;

receive a user interaction with the promotional material; and

transmit, over a wireless communication network, data representing the user interaction to the web service,

wherein the server is configured to analyze the data representing the user interaction to determine an effectiveness of the promotional material.

9. The user device of claim 8, wherein the management client comprises a second application running on the user device and is separate from the application.

10. The user device of claim 9, wherein the management client is configured to manage a plurality of promotional materials received from the server and to provide access to the promotional materials without interrupting a function of the application.

11. The user device of claim 8, wherein the promotional material comprises at least one of an advertisement, brochure, coupon, multimedia message, loyalty card program, or rebate offering.

12. The user device of claim 8, wherein the user interaction comprises at least one of viewing, saving, sharing, deleting, purchasing or redeeming the promotional material.

13. The user device of claim 8, wherein the data representing the user interaction is sent to the server using an advertisement sync gateway (ASG) protocol, the ASG protocol comprising a communication scheme to deliver the promotional material from the server to a plurality of user devices and enable capture of the data representing the user interaction from the plurality of user devices.

14. The user device of claim 8, the application further to:

store a copy of the data representing the user interaction on the user device.

15. A non-transitory machine-readable storage medium storing instructions which, when executed, cause a processing device to:

receive a request for the promotional material from a non-web-browser application on the user device;

send the request for promotional material to a web service comprising a server while the application is active on the user device;

receive the promotional material from the web service at a first time;

store the promotional material in the memory;

launch a management client on the user device for access to the promotional material in response to a request from a user of the user device;

present the promotional material for user interaction, wherein the promotional material is presented by the management client outside the application at a second time, wherein the second time is later than the first time;

receive a user interaction with the promotional material; and

transmit, over a wireless communication network, data representing the user interaction to the web service,

wherein the server is configured to analyze the data representing the user interaction to determine an effectiveness of the promotional material.

16. The non-transitory machine-readable storage medium of claim 15, wherein the management client comprises a second application running on the user device and is separate from the application.

17. The non-transitory machine-readable storage medium of claim 16, wherein the management client is configured to manage a plurality of promotional materials received from the server and to provide access to the promotional materials without interrupting a function of the application.

18. The non-transitory machine-readable storage medium of claim 15, wherein the promotional material comprises at least one of an advertisement, brochure, coupon, multimedia message, loyalty card program, or rebate offering.

19. The non-transitory machine-readable storage medium of claim 15, wherein the user interaction comprises at least one of viewing, saving, sharing, deleting, purchasing or redeeming the promotional material.

20. The non-transitory machine-readable storage medium of claim 15, wherein the data representing the user interaction is sent to the server using an advertisement sync gateway (ASG) protocol, the ASG protocol comprising a communication scheme to deliver the promotional material from the server to a plurality of user devices and enable capture of the data representing the user interaction from the plurality of user devices.