Technologies for presenting indications of content features in invitational content

• US 9,842,348 B2
• Filed: 02/22/2012
• Issued: 12/12/2017
• Est. Priority Date: 02/22/2012
• Status: Active Grant

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Sanghavi, Mehul K., Greenzeiger, Michael Froimowitz
• Primary Examiner(s): MCINTOSH, ANDREW T
• Application Number:
  US13/402,367
• Publication Number:
  US 20130219271A1
• Time in Patent Office: 2,120 Days
• Field of Search: 715273
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Disclosed are systems, methods, and non-transitory computer-readable storage media for providing a marker with an item of invitational content. A marker provided with an initial view of invitational content communicates features associated with a subsequent view, including the specifications or content of the invitational content, user terminal, or content provider. The marker is determined from input gathered from numerous data sources and according to a set of rules specifying what features and where and how the features are communicated. The rules can dictate that certain variants be selected based on gathered input concerning the user terminal or a user profile. The marker can be determined and changed based on real time status changes of the user terminal. A marker can receive input from the user which can be used to select a variant or change a setting. Marker data is stored and used to create reports and optimize future campaigns.

Claims

1. A computer implemented method comprising:

receiving, by a user terminal, an item of invitational content including an initial content view that is configured to be presented before a subsequent content view that includes at least one content feature corresponding to the invitational content that can be enabled in the subsequent content view, the at least one content feature comprising a content item configured to be presented as part of the subsequent content view when enabled;

receiving, by the user terminal, metadata describing the at least one content feature in the subsequent content view and metadata describing a rule indicating a maximum number of graphical indications that may be associated with the invitational content;

presenting based on the rule, by the user terminal, the initial content view modified to include a graphical indication of the at least one content feature prior to a presentation of the subsequent content view.

2. The computer implemented method of claim 1, wherein the at least one content feature in the subsequent content view comprises at least one of a video feature and an audio feature.

3. The computer implemented method of claim 1, wherein the at least one content feature comprises a plurality of content features and the graphical indication comprises corresponding graphical indications, and the method further comprising, for each of the plurality of features, making a separate determination as to whether the current operating condition of the user terminal is appropriate for inclusion of each of the plurality of features.

4. The computer implemented method of claim 2, further comprising:

presenting the subsequent content view comprising the content item having at least one of the video feature and the audio feature.

5. The computer implemented method of claim 1, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on a type of internet connection being used by the user terminal.

6. The computer implemented method of claim 1, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on user selected settings associated with the user terminal.

7. The computer implemented method of claim 1, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on a location of the user terminal.

8. The computer implemented method of claim 1, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on a type of user terminal.

9. The computer implemented method of claim 1, further comprising:

storing data indicating what content features were included in the graphical indication in a reporting database, wherein the reporting database also contains data indicative of all invitational content requested by, and delivered to, the user terminal.

10. The computer implemented method of claim 9, wherein the data stored in the reporting database is used to determine user response to invitational content based on what content features the user was made aware of by the graphical indication.

11. The computer implemented method of claim 1, wherein the metadata corresponds to an application programming interface understood by an operating system of the user terminal.

35. The computer implemented method of claim 1, further comprising:

in response to determining that the current operating condition of the user terminal is not appropriate for the at least one content feature,

requesting a second subsequent content view that does not include the at least one content feature.

12. A system comprising a user terminal, the user terminal comprising:

a processor; and

a non-transitory computer-readable storage medium having stored therein instructions which, when executed by the processor, cause the processor to perform operations comprising;

receiving, an item of invitational content including an initial content view and a subsequent content view that is configured to be presented after the initial content view, the item of invitational content being accompanied by metadata, the metadata describing at least one content feature in the subsequent content view in the item of invitational content, the metadata further describing a rule indicating a maximum number of graphical indications that may be associated with the invitational content, the at least one content feature to be enabled in the subsequent content view, the at least one content feature comprising a content item configured to be presented as part of the subsequent content view when enabled;

presenting, based on the rule, the initial content view modified to include a graphical indication of the at least one content feature prior to a presentation of the subsequent content view.

13. The system of claim 12, wherein the non-transitory computer-readable storage medium stores additional instructions which, when executed by the processor, result in an operation further comprising:

prior to presenting the graphical indication, determining that the current operating condition of the user terminal is appropriate for inclusion of the at least one content feature.

14. The system of claim 13, wherein

the at least one content feature in the subsequent content view comprises at least one of a video feature and an audio feature.

15. The system of claim 13, wherein the at least one content feature comprises a plurality of content features, and wherein for each of the plurality of content features, a separate determination is made as to whether the current operating condition of the user terminal is appropriate for inclusion of each of the plurality of content features.

16. The system of claim 14, wherein the non-transitory computer-readable storage medium stores additional instructions which, when executed by the processor, result in an operation further comprising:

presenting the subsequent content view comprising the content item having at least one of the video feature and the audio feature.

17. The system of claim 13, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on a type of internet connection being used by the user terminal.

18. The system of claim 13, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on user selected settings associated with the user terminal.

19. The system of claim 13, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on the location of the user terminal.

20. The system of claim 13, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on the type of user terminal.

21. The system of claim 12, wherein the non-transitory computer-readable storage medium stores additional instructions which, when executed by the processor, result in an operation further comprising:

storing data indicating what content features were included in the graphical indication in a reporting database, wherein the reporting database also contains data indicative of all invitational content requested by, and delivered to, a user terminal.

22. The system of claim 21, wherein the data stored in the reporting database is used to determine user response to invitational content based on what features the user was made aware of by the graphical indication.

23. The system of claim 12, wherein the metadata corresponds to an application programming interface understood by an operating system of the user terminal.

24. A non-transitory computer-readable storage medium storing instruction which, when executed by a computing device, cause the computing device to perform operations comprising:

receiving by a user terminal, an item of invitational content including an initial content view and a subsequent content view, the item of invitational content being accompanied by metadata, the metadata describing at least one content feature in the subsequent content view in the item of invitational content, the metadata further describing a rule indicating a maximum number of graphical indications that may be associated with the invitational content, the at least one content feature configured to be enabled in the subsequent content view, the at least one content feature comprising a content item configured to be presented as part of the subsequent content view when enabled;

selecting, by the user terminal, based on the metadata and a current operating condition of the user terminal, a first variant from the plurality of variants of the subsequent content view that is appropriate for inclusion of the at least one content feature; and

presenting based on the rule, by the user terminal, as part of the initial content view, a graphical indication of the at least one content feature prior to a presentation of the selected first variant of the plurality of variants of the subsequent content view.

25. The non-transitory computer readable medium of claim 24, wherein the at least one content feature in the selected subsequent content view comprises at least one of a video feature and an audio feature.

26. The non-transitory computer readable medium of claim 24, wherein the at least one content feature comprises a plurality of content features, and for each of the plurality of content features, a separate determination is made as to whether the current operating condition of the user terminal is appropriate for inclusion of each of the plurality of content features.

27. The non-transitory computer readable medium of claim 25, storing additional instructions which, when executed by the processor, result in an operation further comprising:

presenting the selected subsequent content view comprising the content item having at least one of the video feature and the audio feature.

28. The non-transitory computer readable medium of claim 24, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on the type of internet connection being used by the user terminal.

29. The non-transitory computer readable medium of claim 24, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on user selected settings associated with the user terminal.

30. The non-transitory computer readable medium of claim 24, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on the location of the user terminal.

31. The non-transitory computer readable medium of claim 24, wherein the determination that a current operating condition of the user terminal is appropriate for inclusion of the at least one content feature is based on the type of user terminal.

32. The non-transitory computer readable medium of claim 24, storing additional instructions which, when executed by the processor, result in an operation further comprising:

storing data indicating what content features were included in the graphical indication in a reporting database, wherein the reporting database also contains data indicative of all invitational content requested by, and delivered to, a user terminal.

33. The non-transitory computer readable medium of claim 32, wherein the data stored in the reporting database is used to determine user response to invitational content based on what features the user was made aware of by the graphical indication.

34. The non-transitory computer readable medium of claim 24, wherein the metadata corresponds to an application programming interface understood by an operating system of the user terminal.

36. A computer implemented method comprising:

receiving, by a user terminal, an item of invitational content including an initial content view that is configured to be presented before a subsequent content view of the invitational content that includes at least one content feature that is associated with the subsequent content view, the at least one content feature comprising a content item to be presented as part of the subsequent content view;

receiving, by the user terminal, metadata describing the at least one content feature in the subsequent content view, metadata describing available variants of the subsequent content view, and metadata describing a rule indicating a maximum number of graphical indications that may be associated with the invitational content;

presenting based on the rule, by the user terminal, the initial content view modified to include a graphical indication of the at least one content feature prior to a presentation of the subsequent content view.